500% increase in interactions

Explore how Avis’ ecommerce team have transformed their approach to analytics and how this has impacted their digital visitors.

The Challenge

Avis was receiving negative feedback from customers who didn't realize that they were booking a car group instead of a specific car. Although the company had the information available on the page, it was hidden behind a link, making it more difficult for customers to realize their choice. The company needed to quickly improve their users' experience and retention.

The Outcome

Avis held a hackathon to find a way to make car groups clearer to their visitors. ContentSquare data revealed that only a small number of people were clicking the link for more information. The company made the information clearer and the link much more visible, leading to a 500% increase in interactions.