Blog -

  • 3 min read

    5 Holiday shopping trends to know for 2023

    The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

    Delaney McDonald

  • 3 min read

    5 priorities for retail executives to prepare for the peak shopping season

    Executive summertime focus: Prepare the online experience now for the peak shopping season Summertime is not the time for e-commerce to take a break. In the aggregate, we are worse off from a customer experience (CX) perspective than before the pandemic. Forrester’s CX indices have dropped from 2021 to 2022 in Europe, and they’ve not done much […]

    James McCormick

  • 2 min read

    Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%

    Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]

    Contentsquare

  • 2 min read

    How and why to optimize your site now for the Holiday season

    For the first time ever, U.S. holiday retail sales are predicted to surpass $1 trillion this year. That means there will be more shoppers than ever before—both in-store and online. This is why you should start optimizing your site now for a successful Holiday season. Below is an overview of the top three trends to […]

    Delaney McDonald

  • 4 min read

    Five tips for creating a holiday gift guide that converts

    Many brands will be releasing their holiday gift guides soon and as you prepare to inevitably release your own, we’ve put together some UX design tips to ensure your holiday gift guide bangs this sale season. But, with unexpected spikes in discretionary and essential categories, it may be difficult to predict what consumers will be […]

    Michelle Lee

  • 8 min read

    How e.l.f. Cosmetics is Bringing The Holiday In-Store Experience Online

    If any brand was ready to take on a pandemic, it was e.l.f. Cosmetics. In 2019, e.l.f. made the decision to close down all of its stores to focus on growing its digital presence. When the pandemic hit, the e.l.f. team didn’t have to worry about shutting down stores or transitioning to online-only. They already […]

    Lyssa Test

  • 5 min read

    How Top U.S. Retailers Are Preparing for Holiday Shopping amid a Pandemic

    This holiday shopping season is gearing up to be quite different from past years. As COVID-19 cases continue to surge across the country, many retailers aren’t sure if their brick-and-mortar locations will even be able to remain open during the holiday shopping season. And, even if they do open their doors, many customers still feel […]

    Lyssa Test

  • 9 min read

    How Orvis is Reeling in Digital Sales This Holiday Season

    At Contentsquare, we’re committed to helping you improve your customer journey with our industry-leading merchandising analytics; our software helps you see which products to promote on your website and how to optimize your online sales performance – all in the same place. Here’s how our tool has helped Orvis… Orvis, outdoor clothing and fly fishing […]

    Lyssa Test

  • 5 min read

    The Top 4 Things You Need to Do to Power Your Holiday Search Strategy

    The term “the new normal” is widely overused, and most definitely doesn’t represent the complexities of the challenges brands have faced during the first half of 2020, yet if we have learned anything in 2020 it’s that predicting our way through the year is not possible when the population is beginning to open up their […]

    Chris Langan

  • 6 min read

    Preparing for The Peak Holiday Shopping Season During a Pandemic

    When times are tough, the strength of the relationships you form with your customers becomes absolutely critical. The foundations for maximizing revenues lie in building trust and loyalty. That depends partially on getting your communication right and creating the right experiences, which is especially important during the peak holiday shopping season. But before you can […]

    Hugh Fletcher

  • 3 min read

    The Top 6 Holiday Retail Trends to Watch for in 2020

    This holiday season, businesses need to make shopping as convenient and safe for customers as possible, whether they choose to shop on or offline. Luckily, the last few months have given brands time to test, try, and implement new experiences and ways of serving their customers. From curbside pick-up to flexible financing, there are quite […]

    Lyssa Test

  • 3 min read

    4 UX Best Practices to Optimize Travel Deals Ahead of The Holidays

    During the holidays, hundreds of retailers are vying for consumers’ attention, bombarding them with a myriad of discount sale information. During the peak holiday shopping season, up to 50% of content goes unseen compared to 41% for the rest of the year. It has never been more important for companies to ensure users can easily […]

    Michelle Lee

  • 1 min read

    How to Run Effective Digital Holiday Experiments with Optimizely

    Progressive delivery and experimentation platform (and a Contentsquare partner) Optimizely help businesses with feature flagging, progressive rollouts, and A/B/n testing across the entire customer journey. But most importantly, they are experts in experimentation. And ahead of Peak, effective (and efficient) experimentation is essential. In this Q&A, listen to not one but TWO of Optimizely’s experimentation […]

    Shagun Aulakh

  • 1 min read

    How Rakuten is Preparing for The 2020 Holiday Season

    We (virtually) sat down with Sebastiaan Rasterhoff, Marketing Director at Rakuten Germany, to discuss the challenges he and his team face when preparing for the peak holiday shopping season. From driving brand awareness in a competitive European market to why “the whole the company is a war room during Black Friday”, Sebastiaan reveals what’s behind […]

    Sebastiaan Rasterhoff

  • 4 min read

    10 eCommerce Tips to Help Your Brand Win Black Friday

    At Contentsquare, we work with more than 700 clients worldwide, helping them to give their customers a better experience on their websites, mobile sites and apps. Our customer success team is there every step of the way, giving our clients Black Friday eCommerce tips, insights, and advice for the holiday shopping season and beyond. Whether […]

    Chris Camps