Blog - Customer Experience
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4 min read
5 must-know insights to optimize the customer experience in Travel and Hospitality in 2024
There was a healthy demand for travel services in 2023, and this was reflected in metrics measuring the customer experience in Travel & Hospitality—with sites seeing increased traffic and a notable uptick in revenue per visit. But these positive results were part of a mixed bag of performance metrics that indicate lingering challenges to overcome in the […]
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4 min read
It’s getting harder to attract and convert web traffic. Here’s what to do about it.
It’s no secret that brick-and-mortar stores have been struggling to attract shoppers in recent years. Now, digital businesses are facing similar challenges with their equivalent of footfall— web traffic. As revealed in The 2024 Digital Experience Benchmark Report and Interactive Explorer, our latest annual survey of the digital customer experience, visits to websites fell -3.6% year-on-year (YoY) in 2023—and a […]
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3 min read
How TotalEnergies is improving the digital experience for energy customers with Contentsquare
Delivering a best-in-class customer experience has become a top priority for suppliers in the energy and gas industry. Strategies have shifted from focusing on traditional products and services to improving the digital experience for energy customers. We sat down with Dirk Biesmans, Head of Digital at TotalEnergies Power and Gas Belgium (TotalEnergies), to learn how […]
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4 min read
Customer retention rate: how to maxime profitability by understanding & improving
Customer retention rate is a critical business strategy metric, directly linked to customer satisfaction and customer loyalty. This rate is a reflection of a company’s ability to maintain its customer database over a certain period. The calculation involves subtracting the number of new customers from the total number of customers at the end of the […]
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3 min read
Digital product development with Contentsquare: DappRadar’s journey to better UX
Understanding your user behavior is not only important for optimizing your customer experiences, but it’s also a key factor in digital product development. DappRadar has been working with Contentsquare for the last two years to enhance its user experience (UX) and create a digital product roadmap based on customer insights. We sat down with Nick […]
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3 min read
6 trends in digital marketing to look out for in 2024
Which trends in digital marketing are set to dominate the landscape in 2024? Keep reading to discover six trends as predicted by marketing experts, and download our What’s Next in CX? 2024 Digital Customer Experience Trends Report to find out how to prepare your digital CX strategy for next year. 88% of consumers say a […]
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4 min read
How to create a customer journey map that drives results
Creating a customer journey map is one of the most important things you can do to ensure higher conversions. Keep reading to find out how to make your journey map a treasure map— and how data can help you in the process… Here’s a slightly concerning stat for you: Bounce rates rose to 49% in […]
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3 min read
How to improve digital customer experience: top 3 tactics
In the realm of digital marketing, the concept of digital customer experience is pivotal. This term refers to a user’s experience during every digital interaction with a business. From website optimization to the user interface design, every aspect contributes to the overall user experience and, subsequently, customer satisfaction. Digital customer experience is a key determinant […]
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4 min read
Enhancing digital customer experiences – the ultimate guide
Digital customer experience is a paramount aspect of digital marketing that can significantly influence a business’s success. It encompasses the entirety of interactions and experiences customers have with a company via digital platforms. The significance of this aspect is instrumental in shaping customer perceptions, influencing purchasing decisions, and fostering customer loyalty. The user experience (UX) […]
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7 min read
Mobile app engagement: How to measure and master it
Want to grow your app’s user base—and get better reviews? Keep reading for tips on engaging app users and to find out the best way to measure the success of your mobile app engagement strategy. In an exponentially growing global app market where customer acquisition costs are spiraling, user retention is what separates the app […]
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4 min read
Decoding digital customer experience management: key strategies and practices
Digital Customer Experience Management (DCXM) is a strategic approach that incorporates customer journey mapping, user experience (UX), and customer relationship management (CRM) to manage customer interactions in the digital space. It is a multidimensional concept that involves planning, executing, and evaluating all customer touchpoints within the digital ecosystem. DCXM integrates aspects of marketing, sales, customer […]
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4 min read
Unlocking the power of customer journey visualization – Step by step
Customer Journey Visualization is a strategic component of digital marketing strategy, focusing on customer experience mapping. This approach provides a comprehensive view of customer interaction with a brand, from the first contact through engagement to a long-term relationship. It’s a critical aspect of customer relationship management (CRM), identifying potential areas for improvement and enhancing the […]
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8 min read
Crash and churn: How to stop app crashes from ruining your retention rate
Every app crashes once in a while, but the most successful app teams are able to fix errors before too much damage is done—thanks to digital experience monitoring (DEM). Keep reading to find out why crashes are customer retention kryptonite, and how a DEM solution will help make sure app crashes don’t crush your app’s reputation. […]
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9 min read
App onboarding: How to go from okay to outstanding
Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]
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3 min read
Unveiling Crucial Customer Experience Insights for Sustainable Business Growth
Customer Experience Insights (CXI) are instrumental in comprehending customer behavior analysis and improving customer satisfaction. CXI is derived from an in-depth market research into customer interactions, behaviors, and feedback. This invaluable information allows businesses to identify key touchpoints in the customer journey mapping, understand customer needs and preferences, and tailor their offerings accordingly for better […]
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6 min read
App analytics: The secret behind every five-star app experience
App analytics is the behind-the-scenes X factor powering all your favorite app experiences. And it’s the key to making your app experience stand out and succeed in a massively competitive space. There are millions of apps out there, and to stand a chance at engaging, retaining and delighting users enough to make your app a […]
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5 min read
Why “phygital” is the future of customer experience
In the world of eCommerce, the phrase “phygital” has recently emerged to describe a new way of thinking about the customer experience. What is a phygital customer experience? What are the benefits of this approach? What could it mean for your brand? This article seeks to answer all these questions and looks at practical examples […]
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6 min read
Mobile customer experience optimization strategies from our how-to guide
With an estimated 6.9 billion smartphone users worldwide (that’s 86% of the world’s population), there’s clearly plenty of value in providing an excellent mobile customer experience.1 A hefty chunk of that opportunity is represented by mobile browser traffic—which our 2023 Digital Experience Benchmark report found accounted for nearly two-thirds (64.7%) of all traffic to websites last year.2 […]
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7 min read
Your mobile app user experience can be flawless—with CS Apps
Whether your business has an app or your app is your business, nailing the mobile app user experience is critical to business success. And (surprise, surprise) it isn’t easy. Creating an experience that delights app users hinges on understanding those users. That’s where mobile analytics comes into play. However, not just any mobile analytics will do, because […]
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4 min read
How good digital banking strategy impacts contact centers
In modern banking, customer service encompasses a mix of digital banking strategy across channels, remote human interaction (contact centers), and traditional physical human interaction (branches). The industry has witnessed a shift from relying solely on branches to adopting more scalable service options, and now, all these elements must work in harmony. Contact centers have proven […]
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3 min read
3 ways your banking customer journey is frustrating customers—and what to do about it
Today, the biggest branch and storefront for a typical financial services (FinServ) company is its website. And what customers expect from digital, and from the digital banking customer journey, is convenience. The last thing they want from a digital experience is friction. Unfortunately, our 2023 Financial Services Digital Experience Benchmark report shows that over one in […]
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4 min read
Prove and improve your customer experience ROI with insights and research from Forrester
In this increasingly digital-led world, the value of a great digital customer experience to your business cannot be overestimated. And yet, there’s a real danger it can be undervalued. Digital teams need to calculate customer experience ROI to convince executive teams not to sacrifice CX in this economic downturn—and that’s not easy. In fact, according to […]
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4 min read
3 insights you need to optimize your B2B digital customer journey in 2023
Digital experience (DX) has become the key differentiator for B2B businesses in recent years—and the B2B digital customer journey a top priority. B2B buyers today are increasingly millennials, and would rather discover new products through independent online research than in-person interactions.1 Little wonder, then, that B2B eCommerce took the lead as the most effective sales […]
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5 min read
Dive into Digital Experience Analytics—and close the experience gap
Our platform’s new capabilities, including app analytics and real-time benchmarks, will help you drive growth As Chief Product Officer at Contentsquare, I’m laser-focused on ensuring businesses can build better digital experiences with our platform, and that our platform experience is addressing both their needs, pain points and desires and those of their customers. I’m therefore […]
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4 min read
How MyDeal uses Contentsquare to optimize customer journeys
MyDeal is one of the biggest marketplaces in Australia, seeing 3.5 million sessions a month and 1 million active customers every year. The company attracts tens of thousands of customers daily, and any opportunity to improve customer experience is a potential revenue generator. Investing in digital experience analytics is helping them reduce customer friction and […]
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5 min read
5 strategies to improve the insurance customer experience
It’s hard for insurance carriers today to offer stand-out products and pricing. But there is one area in which you can still really differentiate in Insurance: Customer experience. Historically a high-churn industry, Insurance is now more focused on nurturing customer loyalty and securing customer retention. As a result, carriers are all vying to provide the […]
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5 min read
3 killer customer retention strategies for banks and insurers
Customer retention is one of the most urgent challenges facing financial services firms today. Consequently, customer retention strategies for banks and insurance providers are in high demand. Of course, customer retention has always been valuable. Returning customers cost less to serve, have a higher lifetime value and are more likely to refer new customers your […]
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5 min read
5 tips to improve your mobile app user acquisition and retention
Mobile app user acquisition: The Key to Business Success in 2023 Mobile apps are more critical today than they’ve ever been for user acquisition, customer retention, and your bottom line. That’s because app users convert at a much higher rate than web users – as much as three times more, according to Criteo. According to […]
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6 min read
5 reasons to read our Financial Services Customer Experience Benchmark report
With competition heating up in the Financial Services industry, the firms that differentiate and win in 2023 will be those that—with the help of an analytics solution—deliver amazing digital customer experiences. A great financial services customer experience (CX) can make a big difference to a firm’s bottom line. According to a recent Forrester report, a […]
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2 min read
The Contentsquare and Adobe Analytics integration explained
With 81% of organizations citing customer experience (CX) as a competitive differentiator in 2023, it’s essential to have the right tools to help you track, analyze and understand your website visitors’ behavior. This is where the Contentsquare and Adobe Analytics integration can help—the combination of these two powerful tools gives you a complete picture of […]
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3 min read
Contentsquare’s Techstack Showcase: How to Build a Best-in-Class Technology Stack for Retailers
Shoptalk is one of the retail industry’s top events where the most influential digital leaders and innovative technologies come together for three days of conversations, workshops, and presentations on the future of retail. This year, Contentsquare invited our strategic partners onsite to stop by the Contentsquare booth for on-site product demos and discussions on the […]
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3 min read
The Contentsquare and Dexem integration links BYMyCar’s phone calls with digital journey insights, allowing the marketing team to make optimizations across the entire experience to boost conversion rate. “By leveraging Dexem and Contentsquare we were truly able to understand our customers and deliver a more personalized CX in order to optimize the conversion rate.” —Rajai […]
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3 min read
Unlock the secrets of your customers: 4 proven tactics you need to know
Customer expectations have never been higher. And to adapt to the ever-rising demands, marketers need to truly understand their digital customers’ behaviors, feelings and intent. But that’s easier said than done: 84% of marketers say they can’t currently track the moods and mindsets of digital customers, and 76% can’t accurately measure whether digital customers are […]
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3 min read
How customer experience drives business growth: Our 3 reasons for 2023
Spend smarter, operate leaner and accelerate your growth with the untapped potential of your customers. Most businesses are prioritizing growing revenue or boosting retention. These are both smart things to do in the current economic climate, and they have one thing in common: they should revolve around the customer experience. Contentsquare’s Chief Customer Officer, John […]
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6 min read
Boost your retail conversion rates with these 5 insights from our Benchmark Report
The eCommerce industry is currently experiencing a transformation—one that offers boundless opportunities to boost your retail conversion rates and drive growth. However, this shift also comes with new and unique challenges. Digital advertising costs have surged and consumer attention is becoming increasingly fragmented, leaving retailers grappling with fewer page views and rising visitor frustration. Add […]
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5 min read
How to reduce user friction in your digital customer experience and drive growth
As we discussed in part one of this two-part blog series, you need to reduce user friction in your customer journeys to drive growth at a time when digital consumers are short on disposable income and have countless websites fighting for their attention. We discussed how fighting ux friction requires you to detect and remove […]
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4 min read
Why frictionless customer experiences are essential for growth in 2023
To persuade consumers to part with their hard-earned cash at this time of economic uncertainty, you need a standout digital service—and one surefire way to immediately stand out from the crowd is to provide website and app visitors with a truly frictionless customer experience. That’s because frustration-free experiences are still far from the norm—and customer […]
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5 min read
The average time on websites is dropping – 3 ways to combat the growing consumption crisis
Do we have your attention? According to our 2023 Digital Experience Benchmark Report, we might not have it for long. The report reveals that the average time spent on websites dropped last year—just one of several metrics measuring engagement and page consumption that fell. So let’s cut to the chase. 2022’s drop in page consumption (despite a boost in traffic […]
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4 min read
Quick CX tips to help you add extra love to your digital customer experience before Valentine’s Day. Budgets are tightening, and teams are forced to do more with less. When your ad budget gets cut, or new team hire is put on hold, you need to focus on your customers’ experience the most. But why? […]
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7 min read
4 tips for delivering on-the-money customer experiences for financial services from BlackRock
4 tips to deliver on-the-money customer experiences for financial services from BlackRock APG’s Managing Director, Scott Roen At a time when economic uncertainty is rife, how can FinServ businesses continue to drive growth in 2023? One answer is to meet the growing customer demand for seamless self-service online experiences. How? By investing time and resources […]
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4 min read
10 eCommerce trends transforming CX in 2023
In 2023, eCommerce trends will create a more immersive, personalized, accessible and altogether more human digital customer experience. Customer expectations continue to increase and eCommerce brands need to not only match expectations but exceed them. Brands need a deeper, more holistic understanding of their customers to provide the experiences they crave. The CX your brand […]
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6 min read
So you just got Contentsquare, now what?
The most common question we get from new clients is how to get the most out of our platform as quickly as possible. When so much time and resource is spent on getting an enterprise platform on board, the last thing you want is to find it sitting on the shelf three weeks later, barely […]
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7 min read
7 fresh insights into how glh Hotels is catering to a new breed of post-pandemic traveler
Who is the 2023 traveler and how are they shaping post-pandemic travel trends? The travel industry has seen major disruptions in recent years, which means the traveler as we knew her three years ago is not the traveler we see today. This “unknown traveler” concept was the focal point of a recent discussion between Contentsquare’s […]
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3 min read
How execs use digital experience analytics (DXA) to optimize and maximize technology investments
The technology spending balancing act Tech executives are caught between a rock and a hard place regarding digital technology spending. On the one hand, the uncertain economic outlook means typical year-on-year increases in eCommerce sales have softened. Gartner’s recent The State of Digital Commerce report shows that only 27% of organizations are expected to exceed eCommerce performance expectations for revenue […]
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5 min read
How Contentsquare is helping M&S put the customer at the heart of the site experience
Creating a great site experience is rooted in understanding your customers and their online behavior. One company investing in their digital experience and optimizing customer journeys is the iconic British retailer, M&S. So, we sat down with their Head of Online Trading and Optimization, Sreena Jamieson to get the latest on her customer-first approach to the online experience […]
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3 min read
Why Decathlon chose Contentsquare to improve its digital experience: 4 (very good) reasons
Decathlon, the world’s largest sporting retailer, is renowned for its outstanding customer experience. Want to know their secret? At our recent virtual workshop, Roanna Zheng, Product Owner and Jason Tan, Digital Sport Leader, shared how they use Contentsquare (plus other tools in their tech stack) to maximize their CRO strategy, reinforce a product mindset, improve customer […]
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2 min read
Travel industry outlook 2022: Discover the unknown traveler
The pandemic and the downturn in the global economy had a severe impact on the travel and hospitality sectors in 2020 and 2021, with lingering effects continuing into 2022. In this “new normal” world, the wants and needs of the modern-day traveler have evolved in line with changing priorities (think health and safety, cancelation policies, […]
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4 min read
3 reasons your customers are abandoning their online travel booking at checkout
Travel and hospitality is a big industry—from airlines to hotels to car rentals and more—which means there’s no shortage of options for consumers. And while this is great for them, it means more competition for you. If your site isn’t clear, seamless, and intuitive from the start, your visitors will leave. And within seconds, they’ll be […]
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2 min read
How Papier is using Contentsquare to analyze and enhance its digital customer experience
Papier chose Contentsquare’s customer experience and data analytics platform to better understand the “why” behind its consumer behavior and enhance its digital customer experience. Creating a seamless, digital customer experience Papier, the direct-to-consumer online stationery brand at the forefront of the $200B global stationery market, is building a category-defining stationery brand for paper people all over […]
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3 min read
Mobile vs desktop: How to create a seamless user experience for both devices
Mobile vs desktop: How do users use these devices differently—and should the digital experience be adapted to cater to these differences? These are questions that any digital team has to concern itself with nowadays. From shopping and browsing social media to catching up with friends and reading the news, users commonly switch devices throughout the day. […]
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4 min read
5 BIG reasons to read our 2022 Digital Experience Benchmark Report
“What is the average bounce rate for my industry? Is my site too slow? Where should I focus my attention to get the biggest returns from my digital channels?” We recently launched our 2022 Digital Experience Benchmark Report, and this year we’re serving up more data points and expert analysis than ever before. We crunched […]
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3 min read
Power to the people: 3 tips to personalize user experiences from CX experts
Personalizing user experiences is all about humanizing your brand. It’s no secret that it helps build brand loyalty, empathy, and trust with your users. But today, personalization is much more than just a nice-to-have! When almost 50% of visitors leave a website after seeing only 1 page and only 15% are happy with their online shopping […]
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3 min read
3 highlights from our Humanizing Digital CX virtual event
We recently hosted our Virtual Champagne Breakfast Power to the people: Humanizing digital CX with Nordic leaders Ideal of Sweden and Scania. The event was action-packed with practical tips, expert insights, and even a dedicated Spotify playlist (our host Wilfrid gathered everyone’s fave tunes into one epic playlist 🎵 listen to it here). We had […]
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2 min read
The Contentsquare and Kameleoon partnership gives brands the ability to easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. The jointly developed two-way integration enables brands to leverage each platform’s unique solutions – in real time – to positively affect conversion rates, customer engagement, […]
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5 min read
How to improve digital customer experience – 3 tips from Naked Wines
Anna Robins, Head of Category & Merchandising at Naked Wines, the world’s largest direct-to-consumer wine subscription service company, shares her top tips for ensuring customers have the best digital experience possible. 3 key elements Naked Wines uses to improve the digital customer experience Naked Wines use a clear 3-step approach to improve their customer journeys […]
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4 min read
‘So what?’ Analysis is your website’s hack to understanding and converting customers
Banking websites can be notoriously hard to navigate. Add complex products and financial jargon to the mix and most customers are left scratching their heads. Or worse – they’ve left the building! Will Langdon-Davies, Senior Digital Personalisation Manager at TSB, spoke at our recent CX Circle about website analysis and shared why the ‘so what’ […]
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3 min read
A bit of magic: How to take a human-first approach to digital
Once upon a time in 2018, (in a land not so far away) RBS International’s strategy was focused on traditional communication channels — they were stuck in the past. Hence the bank summoned Heather Hearn-Poole, Digital Experience Lead, and Jamie-Lee Riley, Digital Experience Lead to transform their CX! We sat down with Heather and Jamie-Lee’s […]
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3 min read
ICYMI: 3 experts share 5 ways BFSI brands can improve their CX
Contentsquare and Kameleoon recently hosted a panel to discuss current digital and customer experience (CX) trends for banking, financial services and insurance (BFSI) companies. Retailers lead the pack when it comes to creating exceptional CX, but why is that? We sat down with industry leaders to discuss how financial services organizations can replicate those successes […]
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6 min read
The perfect fit: How Sweaty Betty is enticing US customers with the help of Contentsquare
We had the pleasure of listening to Helen Martin, Digital Product Manager at Sweaty Betty, speak at our recent Contentsquare Client Club. In her session, Helen discussed how Sweaty Betty is enticing and delighting their new US customers with the help of Contentsquare insights. Helen joined Sweaty Betty in March this year and her main […]
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4 min read
Digital teams, it’s time to turn up your customer-obsessed mindset
We’ve been operating in the Age of the Customer for a while now, which means for brands to truly succeed against the competition, they need to understand (and cater to) their customer’s buying behaviors at the highest level. Today’s customers are loyal to experiences, not brands. Which means if they can get the same product […]
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4 min read
Five ways to optimize your checkout flow and increase conversion
The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]
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2 min read
3 simple steps to turn your customer experience into your competitive advantage
According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]
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4 min read
Contentsquare + Hotjar = a (better) world of digital experience
As you might have read, it’s been a busy Summer for Contentsquare and Hotjar. After years of following our own paths to transforming the world’s digital experience, we are joining forces to pursue this vision together. It’s a huge step for both our companies, and one we think will radically transform our ability to help […]
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2 min read
How to create a frictionless payment process: Four tips from two banking experts
The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]
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3 min read
Happy Get To Know Your Customers Day from Contentsquare!
If there’s one thing we love at Contentsquare, it’s shouting about our talented, enthusiastic, and downright wonderful clients. So for this Get To Know Your Customers Day, we decided to quiz a handful of our clients on their best career advice, their ideal morning routines, what’s getting them excited this year, and what they’re loving […]
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5 min read
How Sky UK are creating positive change through customer journey experimentation
At our latest CX Circle event, Simon Elsworth from Sky UK and Isabelle Zdatny from Qualtrics XM Institute discussed how using data from Qualtrics and Contentsquare is helping create lasting change for Sky’s customers. In an informal question and answer session, Simon, Sky UK’s Senior Experimentation Manager, chatted to Isabelle, Qualtrics XM Institute’s XM Catalyst, […]
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4 min read
How Reebok is challenging itself to become the most personalized sports brand in the world
adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization, respectively) spoke at our latest CX Circle event on the importance of leveraging AI and data science for eCommerce brands. Having kickstarted the personalization and A/B testing program at Reebok around 18 months ago, Marco’s team now oversees all of […]
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5 min read
How to improve customer experience: Three CX cards you need to play
James Fearne is Contentsquare’s Lead Customer Success Manager, working with clients such as Pandora, Toyota, and Virgin Media. In his session at CX Circle, he talked us through three of his hottest tips on how to improve customer experience and build a website that converts. So grab yourself a cuppa and let’s take a look… […]
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6 min read
How to use customer journey mapping to improve your business
What exactly is customer journey mapping and why is it so important for success? In this post, we’ll cover what a customer journey map is and how to create one, plus share examples of customer journey maps to inspire you. At Contentsquare, we’re committed to creating better digital experiences for all. Our advanced customer journey […]
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4 min read
Digital Customer Journeys: The Ultimate Guide to Optimising Them Properly
Listen the article in audio format: By multiplying the available points of contact between brands and customers, digital technology has considerably complicated the customer journey. The recent pandemic has further reinforced this trend by converting “brick and mortar” buyers into e-buyers in the space of a few short weeks. In this guide, you’ll discover […]
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5 min read
What are the two biggest factors in the mobile user experience of your website?
If you’re confused about the internet’s latest buzzword, don’t worry; we’re here to explain what mobile-only indexing means in simple terms. We’ll also show you what to do to ensure your site isn’t negatively affected. So, in one sentence; what is mobile-only indexing? Mobile-only indexing means that Google will now only use the mobile version […]
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4 min read
4 Customer Experience Trends That Will Give You The Edge In 2021
Seems like just yesterday we were pouring over lists of predictions for 2020, and considering all the ways in which the digital experience wars would heat up. But that was a whole year (and lifetime!) ago, and heat up they did… Little did we know what lay ahead, and the extent to which the best-laid […]
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3 min read
3 Tips for Developing a Customer Journey Optimization Strategy
Over the past year, as life has globally become more tethered than ever to technology and digital experiences due to the pandemic, site experience and ease of navigation have never been more important. Compound this digital reliance with a saturated marketplace where 100s of retailers compete for finite wallet share and you’ll see why a […]
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4 min read
Data: The Secret Weapon for Customer Satisfaction
Being data-driven isn’t something you can just proclaim. It’s something you have to work towards and maintain. How are today’s brands becoming more data-driven? They’re adopting new tools and incrementally making changes based on their data and analysis. As the eCommerce landscape continues to get more and more competitive, now is a great time for […]
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4 min read
15 Customer Experience Leaders to Follow
The world of customer experience is ever-changing – as consumer preferences and the technologies that aim to serve them continue to evolve at a dizzying pace. New technology disruptors and sophisticated strategies are introduced almost daily. It can be tricky to keep track of all these innovative CX strategies and trends. Luckily, something as easy […]
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3 min read
To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]
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4 min read
Leveraging Data Science to Understand User Behavior
This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]
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3 min read
How We’re Empowering Brands to Improve Lives Through Digital Experiences
At Contentsquare, we envision a world where every digital interaction improves lives. As we spend more and more time online these days, it’s important to us that the user experience and customer journey are meaningful. But today, the digital world is plagued by poor experiences. Brands have traditionally been unable to deliver the experiences customers […]
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4 min read
3 tips to improve your mobile user experience
Keen to level up your mobile user experience? You’ve come to the right place. At Contentsquare, we’re committed to helping you build incredible mobile experiences for your customers through our mobile app analytics. With our industry-leading software, you’ll get the most comprehensive insight into your native app mobile experiences and can provide your digital teams […]
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3 min read
Mobile footers matter more than desktop footers—here’s why, and what to do about it.
If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. However, when it comes to mobile rules change, especially regarding the footer.