Blog -

  • 3 min read

    3 Travel UX Must-Dos for Your Travel Booking Website

    Travel UI design can be a hard nut to crack, especially when it comes to conversions. Our recent analysis of 2,100 Million visitor sessions across several verticals found that travel and tourism has one of the lowest mobile conversion rates of all sectors (0.90% average). Desktop reigns over mobile within this sector on every performance […]

    Michelle Lee

  • 2 min read

    INVITATION: Defining CX’s role in the digital world of tomorrow

    Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

    Niki Hall

  • 4 min read

    5 Actionable Insights Into Digital Consumer Behavior in the Travel and Hospitality Industry

    “What is the average bounce rate for the travel and hospitality industry? Is my conversion rate too low? What channels are driving the most traffic?” The travel and hospitality industry is slowly but surely bouncing back, with performance improving considerably in recent months. With the summer season fast approaching, now is the perfect time to level up your digital […]

    Nea Bjorkqvist

  • 4 min read

    3 reasons your customers are abandoning their online travel booking at checkout

    Travel and hospitality is a big industry—from airlines to hotels to car rentals and more—which means there’s no shortage of options for consumers. And while this is great for them, it means more competition for you. If your site isn’t clear, seamless, and intuitive from the start, your visitors will leave. And within seconds, they’ll be […]

    Delaney McDonald

  • 2 min read

    Travel industry outlook 2022: Discover the unknown traveler

    The pandemic and the downturn in the global economy had a severe impact on the travel and hospitality sectors in 2020 and 2021, with lingering effects continuing into 2022. In this “new normal” world, the wants and needs of the modern-day traveler have evolved in line with changing priorities (think health and safety, cancelation policies, […]

    Contentsquare

  • 3 min read

    CX data analytics: Tourism’s secret weapon for success in 2022 and beyond

    Travelers’ attitudes and preferences have changed drastically in the last few years (a big thanks to the pandemic and the downturn of the global economy). They now demand more from the digital experiences they receive from travel brands and are likely to bounce if they don’t get what they’re expecting.  According to ABTA, 49% of travelers said […]

    Nea Bjorkqvist

  • 5 min read

    How travel and hospitality brands can win with scalable and intelligent digital experiences

    Execs must drive intelligent action at an enterprise scale to compete with traveler experiences In our recent report The Unknown Traveler, we discussed the three key habits adopted by successful travel and hospitality (T&H) firms for driving impactful, human-centered and relevant customer experiences with data. Perhaps the most important habit of the three is ensuring intelligent action at an […]

    James McCormick

  • 7 min read

    7 fresh insights into how glh Hotels is catering to a new breed of post-pandemic traveler

    Who is the 2023 traveler and how are they shaping post-pandemic travel trends? The travel industry has seen major disruptions in recent years, which means the traveler as we knew her three years ago is not the traveler we see today. This “unknown traveler” concept was the focal point of a recent discussion between Contentsquare’s […]

    Katie Leask

  • 4 min read

    How to optimize your mobile app? 3 examples you don’t want to miss

    Creating a frictionless mobile experience is table stakes for companies that want to beat their competitors and stay ahead of the curve in 2023. Today’s users expect slick, efficient in-app experiences, and failing to meet those expectations can have a disastrous impact on your mobile app performance. Here’s how disastrous: 70% of users abandon apps that take […]

    Nea Bjorkqvist

  • 3 min read

    Neckermann Enhances Digital Experience with Contentsquare

    Brussels, Belgium – June 23, 2023 – Neckermann, a leading player in the Belgian tourism landscape, has been using Contentsquare as its Digital Experience Analytics Platform to overcome key business challenges and drive growth in the highly fluctuating market.  Nicolas Vangansbeke is Head of eCommerce at Neckermann. We spoke with him about the difficulties faced […]

    Contentsquare

  • 5 min read

    5 must-know insights to optimize the customer experience in Travel and Hospitality in 2023

    The disruptive events set off by COVID-19 radically changed the expectations, desires and behaviors of travelers and tourists—and all need to be catered for by the customer experience in Travel and Hospitality (T&H). Today’s tech-savvy traveler is a new, still-evolving and unknown breed, and T&H companies need all the insights they can get into what makes […]

    Jack Law

  • 4 min read

    (Good) Hotel Digital Strategy: more profitable bookings and unique guest experiences

    Digital strategy is becoming essential for every industry. But, what does it really mean for Hotels and Resorts?  In this article we will outline how Hotels and Resorts can leverage on a good hotel digital strategy to increase their revenues, operational efficiency and customer satisfaction. Strengthening direct sales (own websites) increases margins and let hotels […]

    Fernando Moreno

  • 3 min read

    How Norwegian Cruise Line improves mobile customer journeys using Contentsquare

    With Contentsquare, Norwegian Cruise Line can help multiple teams accomplish a common goal: Help users get through a complex mobile customer journey with minimal steps and friction points. Planning, researching and booking a vacation can often lead you down a complex and complicated user journey. Navigating travel dates to destinations, accommodations and transportation can be […]

    Delaney McDonald

  • 4 min read

    How Contentsquare is helping Atlantis Dubai ensure a world-class digital guest experience

    We sat down with Atlantis Dubai’s Digital Marketing Manager, Sylvana Maalouf and Marketing Director (Digital and CRM), Declan Kilcourse, to learn how they’re prioritizing their digital guest experience and how Contentsquare is helping align their digital team around data insights. Bringing together extraordinary guest experiences Atlantis Dubai is a leader in the travel and hospitality […]

    Contentsquare

  • 3 min read

    Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

    Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

    Contentsquare

  • 3 min read

    Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

    Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

    Contentsquare