Blog - Retail

  • 3 min read

    Impact of Coronavirus on eCommerce: Digital Traffic and Sales Remain Strong As Stores Reopen (Update 14)

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]

    Jean-Marc Bellaiche

  • 9 min read

    The Future of eCommerce: What’s on The Horizon for Brands and Retailers?

    2020 has been a year for the history books. On January 1, we thought we were simply entering a new decade and getting a new start. That is until, only a few weeks into the year, the Covid-19 health crisis struck worldwide and the year took a turn for the worse. As the virus continued […]

    Wendy Carré

  • 7 min read

    “Dancing Outside of Your Comfort Zone”: How Sur La Table is Cooking Up Memorable Experiences

    If you’ve baked banana bread or slaved over your sourdough starter in the last six months, you’re not alone. With restaurants and businesses closing their doors when COVID-19 hit the US,at-home cooking and baking experienced a bit of a resurgence in 2020. Americans were forced to eat at home with their families and get crafty […]

    Lyssa Test

  • 4 min read

    The perfect meal: How Contentsquare is helping supercharge Huel’s impressive growth plans

    We sat down with Ollie Scheers, CTO at Huel, to chat about why he chose Contentsquare to drive Huel’s impressive growth, by helping to understand and improve their customer experience online. About Ollie and his team As CTO, Ollie looks after the Engineering, UX, Data, and Insights teams. Their major priorities are continuing to improve […]

    Contentsquare

  • 2 min read

    How to create a frictionless payment process: Four tips from two banking experts

    The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]

    Delaney McDonald

  • 3 min read

    Peak sales season: 17 CX tips to boost website ROI and sales

    Improve your customer experience this peak sales season to drive conversions, increase sales and improve ROI. Peak sales season means more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to the 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in […]

    Delaney McDonald

  • 8 min read

    How to craft the perfect eCommerce replatforming journey: 4 tips from Hobbycraft

    Interested in eCommerce replatforming? You’re far from alone. eCommerce brands everywhere are migrating to more powerful, flexible and feature-rich platforms in a bid to meet skyrocketing customer expectations around digital experience. But in the rush to replatform, how can brands make sure to avoid the common pitfalls of platform migration? We got some great insights […]

    Jack Law

  • 4 min read

    10 eCommerce trends transforming CX in 2023

    In 2023, eCommerce trends will create a more immersive, personalized, accessible and altogether more human digital customer experience. Customer expectations continue to increase and eCommerce brands need to not only match expectations but exceed them. Brands need a deeper, more holistic understanding of their customers to provide the experiences they crave. The CX your brand […]

    Nea Bjorkqvist

  • 6 min read

    Boost your retail conversion rates with these 5 insights from our Benchmark Report

    The eCommerce industry is currently experiencing a transformation—one that offers boundless opportunities to boost your retail conversion rates and drive growth. However, this shift also comes with new and unique challenges. Digital advertising costs have surged and consumer attention is becoming increasingly fragmented, leaving retailers grappling with fewer page views and rising visitor frustration. Add […]

    Jack Law

  • 6 min read

    3 eCommerce conversion rate optimization strategies to grow your retail business this year

    Ecommerce conversion rates dropped by -3.5% last year. We explored what might be behind this decline in a recent article. But enough about the problem; let’s talk solutions. We’ve seen the three eCommerce conversion rate optimization (CRO) strategies featured in this article work wonders for the conversion rates of leading retailers (we’ve provided links to […]

    Jack Law

  • 3 min read

    Contentsquare’s Techstack Showcase: How to Build a Best-in-Class Technology Stack for Retailers

    Shoptalk is one of the retail industry’s top events where the most influential digital leaders and innovative technologies come together for three days of conversations, workshops, and presentations on the future of retail. This year, Contentsquare invited our strategic partners onsite to stop by the Contentsquare booth for on-site product demos and discussions on the […]

    Erin McDonald

  • 8 min read

    The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt

    The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]

    Jack Law

  • 6 min read

    Ecommerce peak season: How to Optimize Your Website for a Smooth Shopping Experience

    Getting ready for the eCommerce peak season? Today we want to tell you about how you can excel in your next peak campaign and the role of Digital Experience Analytics in creating the best digital experience for your customers.  This article will guide you through what you can do before, during and after the season. […]

    Fernando Moreno