Blog - Retail

  • 3 min read

    How Koala adopts simplicity in their UX and product design

    Koala on why simplicity is key when designing UX  To design user experiences that actually convert in the age of distraction, Scott Shillinglaw, Senior Digital Product Manager at Koala, lives by three words – less is more.  At CX Circle Sydney, Scott reflects on how embracing simplicity helped the team improve engagement and conversion metrics. […]

    Mona Teo-Rubinsztajn

  • 4 min read

    4 actionable ways Ecosa uses Contentsquare to improve the customer experience

    For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]

    Mona Teo-Rubinsztajn

  • 4 min read

    3 UX issues Hotel Chocolat fixed using Contentsquare

    At our recent client event, Daniel Jinkerson, eCommerce Assistant at the UK’s premier luxury chocolate brand Hotel Chocolat shared how his entire digital team uses Contentsquare to identify and resolve user experience (UX) issues. From optimizing CTAs to removing user form friction, Daniel shared several optimization examples you can learn from—and it all starts with […]

    Nea Bjorkqvist

  • 3 min read

    A Q&A with Petar Konakov on KING’s digital transformation journey

    Since 1977, KING has been at the forefront of Australian furniture design, paving the way with award-winning contemporary furniture that is made to last. Five decades later, KING is not only still a family-owned and run company, but has come a long way in its digital transformation journey. During the pandemic, like most businesses, they […]

    Mona Teo-Rubinsztajn

  • 4 min read

    6 strategies to build more fruitful product teams with Happyfresh

    In our recent product power hour event, Alfonso Fiore, Chief Product Officer at Happyfresh (the leading online grocery store in South East Asia), shares his learnings and tips around building the holy trinity of product teams: data, user research, and frameworks.  Drawing from his own experience, here are Alfonso’s top six pieces of advice to […]

    Neha Garg

  • 4 min read

    Five ways to optimize your checkout flow and increase conversion

    The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

    Claudia Chang

  • 5 min read

    Product reviews: how to create the best review section for your product page

    With online shopping becoming increasingly habitual and preferred among many consumers, it is crucial to optimize the elements that are driving this switch in the first place. One of these elements are reviews.  Reviews are quintessential to the user experience. More specifically, they build confidence in users in deciding on which products to buy and […]

    Claudia Chang

  • 5 min read

    Helpful ideas for optimizing your site ahead of sale season (with big brand examples)

    With the holiday season approaching, it’s crucial that teams prepare for what may be the highest eCommerce traffic count in history.  For the first time ever, US holiday retail sales are predicted to surpass $1 trillion, with eMarketer forecasting Thanksgiving Day spending to hit $6.21 billion. What’s more, it remains likely that audiences will opt […]

    Michelle Lee

  • 2 min read

    Inspiration for enhancing your product experience pages

    As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]

    Michelle Lee

  • 4 min read

    3 Upsell UX Best Practices to Drive eCommerce Sales

    Upselling and cross-selling can be a challenge to implement in any industry. A poorly-time distraction can frustrate users, or worse, cause them to leave your site. At the same, cross-selling, when done right, can prove to be an effective way to increase revenue and sales. In fact, product recommendations drive 10-30% of eCommerce site revenue, […]

    Michelle Lee

  • 4 min read

    4 Tips for Perfecting Promo Code UX on eCommerce Websites

    Whether it’s the holiday season or not, it’s imperative that your promotions and coupon codes work effectively for the user. Promotions and discounts go a long way in encouraging users to buy and makes it crucial to mitigate any confusion or friction. But, having confusing exceptions and bad promo code UX can sometimes do more […]

    Michelle Lee

  • 3 min read

    Impact of Coronavirus on eCommerce: Digital Traffic and Sales Remain Strong As Stores Reopen (Update 14)

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]

    Jean-Marc Bellaiche