Blog - Retail

  • 8 min read

    The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt

    The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]

    Jack Law

  • 3 min read

    How New Look optimized its product detail pages to drive additional revenue with Contentsquare

    The product detail page (PDP) is where your customers come to find out everything they need to know about your products—making it the most valuable page in your entire digital customer journey. Today, PDPs are leading the way in terms of page consumption. According to this year’s Digital Experience Benchmark Report, product pages are the […]

    Nea Bjorkqvist

  • 2 min read

    The future of retail media: Unlocking the power of data with Digital Experience Analytics

    Retail media is quickly becoming the next big thing for retailers, with many developing their own retail media networks by turning their eCommerce sites into media properties. And it’s no surprise, as this allows retailers to drive more revenue while enabling brands to reach more relevant shoppers. In this blog, we’ll provide an overview of […]

    Maylis Bosche

  • 4 min read

    Actionable insights: How PLUS Retail is using data to optimize its website and app experience

    We sat down with Arvid Nieuwsma, Head of Product at PLUS Retail, to get the scoop on their recent merger with Coop, why they’ve invested in Contentsquare’s analytics platform, and how they’re using actionable insights to optimize their digital experience. About PLUS Retail and Arvid PLUS Retail is known as a trendsetter in the Dutch grocery […]

    Nea Bjorkqvist

  • 4 min read

    Retail analytics: How to bridge the data divide between retailers and brands 

    The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]

    Nea Bjorkqvist

  • 4 min read

    The ties that bind: How brands and retailers can go big by sharing data

    When it comes to personalizing experiences and offering new products – customer data is gold. Most brands and retailers constantly collect and curate customer data, to understand how transactions across various touchpoints – from physical to digital – can be better personalized to boost sales, increase conversions, and bolster customer loyalty.  But mining this data […]

    Nea Bjorkqvist

  • 2 min read

    Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%

    Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]

    Contentsquare

  • 3 min read

    Impact of Coronavirus on eCommerce: Digital Traffic and Sales Remain Strong As Stores Reopen (Update 14)

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]

    Jean-Marc Bellaiche

  • 3 min read

    Surge in Online Grocery Shopping Shrinks Mobile Gap

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Last week saw a huge surge in traffic to online grocery stores, with the volume of visits increasing by +219% since the beginning of the outbreak […]

    Aimee Stone Munsell