Blog - Retail
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3 min read
Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]
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4 min read
Learn how WhistleOut uses Contentsquare to understand user behaviour
As we live our lives increasingly online, it’s crucial for brands to understand how customers behave. Every click or scroll tells us something valuable about what customers like and don’t like, as well as their intentions online. By paying attention to these clues, brands can make better decisions, create more personalized experiences, and grow their […]
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3 min read
Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]
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3 min read
7 holiday shopping frustrations and how to fix them
The busy holiday shopping season is well underway, but that doesn’t mean you can’t still improve your customers’ digital experiences. This time of year can be stressful, so creating seamless shopping journeys and reducing frustrating friction points will leave your customers delighted and ready to return. Contentsquare recently surveyed over 600 US consumers about their […]
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3 min read
How Koala adopts simplicity in their UX and product design
Koala on why simplicity is key when designing UX To design user experiences that actually convert in the age of distraction, Scott Shillinglaw, Senior Digital Product Manager at Koala, lives by three words – less is more. At CX Circle Sydney, Scott reflects on how embracing simplicity helped the team improve engagement and conversion metrics. […]
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6 min read
Ecommerce peak season: How to Optimize Your Website for a Smooth Shopping Experience
Getting ready for the eCommerce peak season? Today we want to tell you about how you can excel in your next peak campaign and the role of Digital Experience Analytics in creating the best digital experience for your customers. This article will guide you through what you can do before, during and after the season. […]
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5 min read
Why “phygital” is the future of customer experience
In the world of eCommerce, the phrase “phygital” has recently emerged to describe a new way of thinking about the customer experience. What is a phygital customer experience? What are the benefits of this approach? What could it mean for your brand? This article seeks to answer all these questions and looks at practical examples […]
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4 min read
How MyDeal uses Contentsquare to optimize customer journeys
MyDeal is one of the biggest marketplaces in Australia, seeing 3.5 million sessions a month and 1 million active customers every year. The company attracts tens of thousands of customers daily, and any opportunity to improve customer experience is a potential revenue generator. Investing in digital experience analytics is helping them reduce customer friction and […]
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4 min read
4 actionable ways Ecosa uses Contentsquare to improve the customer experience
For retailer Ecosa, user experience (UX) lies at the heart of the company’s customer experience (CX) strategy. Every part of the business, from logistics to customer service, has a part to play in ensuring Ecosa’s UX is serving the brand’s customers—and digital experience analytics is helping them achieve this goal.. The company’s collaborative approach has […]
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8 min read
The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt
The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]
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3 min read
Contentsquare’s Techstack Showcase: How to Build a Best-in-Class Technology Stack for Retailers
Shoptalk is one of the retail industry’s top events where the most influential digital leaders and innovative technologies come together for three days of conversations, workshops, and presentations on the future of retail. This year, Contentsquare invited our strategic partners onsite to stop by the Contentsquare booth for on-site product demos and discussions on the […]
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6 min read
3 eCommerce conversion rate optimization strategies to grow your retail business this year
Ecommerce conversion rates dropped by -3.5% last year. We explored what might be behind this decline in a recent article. But enough about the problem; let’s talk solutions. We’ve seen the three eCommerce conversion rate optimization (CRO) strategies featured in this article work wonders for the conversion rates of leading retailers (we’ve provided links to […]
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3 min read
How New Look optimized its product detail pages to drive additional revenue with Contentsquare
The product detail page (PDP) is where your customers come to find out everything they need to know about your products—making it the most valuable page in your entire digital customer journey. Today, PDPs are leading the way in terms of page consumption. According to this year’s Digital Experience Benchmark Report, product pages are the […]
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4 min read
3 UX issues Hotel Chocolat fixed using Contentsquare
At our recent client event, Daniel Jinkerson, eCommerce Assistant at the UK’s premier luxury chocolate brand Hotel Chocolat shared how his entire digital team uses Contentsquare to identify and resolve user experience (UX) issues. From optimizing CTAs to removing user form friction, Daniel shared several optimization examples you can learn from—and it all starts with […]
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6 min read
Boost your retail conversion rates with these 5 insights from our Benchmark Report
The eCommerce industry is currently experiencing a transformation—one that offers boundless opportunities to boost your retail conversion rates and drive growth. However, this shift also comes with new and unique challenges. Digital advertising costs have surged and consumer attention is becoming increasingly fragmented, leaving retailers grappling with fewer page views and rising visitor frustration. Add […]
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2 min read
The future of retail media: Unlocking the power of data with Digital Experience Analytics
Retail media is quickly becoming the next big thing for retailers, with many developing their own retail media networks by turning their eCommerce sites into media properties. And it’s no surprise, as this allows retailers to drive more revenue while enabling brands to reach more relevant shoppers. In this blog, we’ll provide an overview of […]
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3 min read
A Q&A with Petar Konakov on KING’s digital transformation journey
Since 1977, KING has been at the forefront of Australian furniture design, paving the way with award-winning contemporary furniture that is made to last. Five decades later, KING is not only still a family-owned and run company, but has come a long way in its digital transformation journey. During the pandemic, like most businesses, they […]
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4 min read
10 eCommerce trends transforming CX in 2023
In 2023, eCommerce trends will create a more immersive, personalized, accessible and altogether more human digital customer experience. Customer expectations continue to increase and eCommerce brands need to not only match expectations but exceed them. Brands need a deeper, more holistic understanding of their customers to provide the experiences they crave. The CX your brand […]
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3 min read
Learning from ASOS: Designing for accessibility
Designing for accessibility is more than just the latest trend. It’s the key to creating a digitally inclusive brand and expanding your audience. It boosts your business impact with more conversions and sales and creates a seamless digital experience. By adhering to the latest compliance regulations, you also avoid fines and avoid any potential lawsuits. […]
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8 min read
How to craft the perfect eCommerce replatforming journey: 4 tips from Hobbycraft
Interested in eCommerce replatforming? You’re far from alone. eCommerce brands everywhere are migrating to more powerful, flexible and feature-rich platforms in a bid to meet skyrocketing customer expectations around digital experience. But in the rush to replatform, how can brands make sure to avoid the common pitfalls of platform migration? We got some great insights […]
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3 min read
5 takeaways about being a woman in eCommerce and dealing with imposter syndrome
According to a report by the World Economic Forum, men hold 69% of roles in leadership globally. It is undeniably still a men’s world, despite an accelerating trend of women being hired into leadership roles. This understandably gives rise to feelings of imposter syndrome, which is defined by Oxford Languages as “the persistent inability to […]
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4 min read
Actionable insights: How PLUS Retail is using data to optimize its website and app experience
We sat down with Arvid Nieuwsma, Head of Product at PLUS Retail, to get the scoop on their recent merger with Coop, why they’ve invested in Contentsquare’s analytics platform, and how they’re using actionable insights to optimize their digital experience. About PLUS Retail and Arvid PLUS Retail is known as a trendsetter in the Dutch grocery […]
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3 min read
5 priorities for retail executives to prepare for the peak shopping season
Executive summertime focus: Prepare the online experience now for the peak shopping season Summertime is not the time for e-commerce to take a break. In the aggregate, we are worse off from a customer experience (CX) perspective than before the pandemic. Forrester’s CX indices have dropped from 2021 to 2022 in Europe, and they’ve not done much […]
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3 min read
Peak sales season: 17 CX tips to boost website ROI and sales
Improve your customer experience this peak sales season to drive conversions, increase sales and improve ROI. Peak sales season means more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to the 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in […]
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3 min read
Why Decathlon chose Contentsquare to improve its digital experience: 4 (very good) reasons
Decathlon, the world’s largest sporting retailer, is renowned for its outstanding customer experience. Want to know their secret? At our recent virtual workshop, Roanna Zheng, Product Owner and Jason Tan, Digital Sport Leader, shared how they use Contentsquare (plus other tools in their tech stack) to maximize their CRO strategy, reinforce a product mindset, improve customer […]
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4 min read
Retail analytics: How to bridge the data divide between retailers and brands
The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]
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2 min read
Contentsquare launches Fast 100 ranking using Speed Analysis tool
The Fast 100 report ranks the website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyze the performance of the UK’s most popular retail websites. The Fast 100 2022 […]
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3 min read
Salomon Relies on Contentsquare to Optimize the Digital Customer Experience
Leading Outdoor and Winter Sports Brand places e-commerce and customer data at heart of its consumer-centric strategy New York, NY – May 2, 2022 – Salomon is using digital experience analytics leader Contentsquare to monitor all of its collections, measure key metrics such as engagement and conversion rate across all website pages, understand the performance […]
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3 min read
Performance marketing platform and experience analytics platform to boost analytics and user understanding for eCommerce customers NEW YORK, NY – April 5, 2022 – Wunderkind (“the Company”), a leading performance marketing engine that scales one-to-one messages for top retailers, today announced the launch of a strategic partnership with Contentsquare, a digital experience analytics AI-powered platform […]
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4 min read
The ties that bind: How brands and retailers can go big by sharing data
When it comes to personalizing experiences and offering new products – customer data is gold. Most brands and retailers constantly collect and curate customer data, to understand how transactions across various touchpoints – from physical to digital – can be better personalized to boost sales, increase conversions, and bolster customer loyalty. But mining this data […]
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3 min read
How New Balance utilized digital brand trust and transparency to enhance digital customer experience
Contentsquare, the leading experience analytics company, helped New Balance navigate supply chain eCommerce crunch Melbourne, Australia – February 22, 2022 – When the pandemic rocked the global supply chain, beloved sports brand New Balance used Contentsquare insights to understand customer expectations, prioritize transparency, and keep the digital experience in motion. For brands like New Balance, […]
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3 min read
Contentsquare’s Retailers on Retail 2022 Report Reveals Key Insights, Strategies, and Advice on the Impact of Digital Transformation and Mobile for the Year Ahead 11 brands weigh in with best practices for data-led insights, response to changing customer behaviors and boosting conversion rates for high priority campaigns New York, NY – February 9, 2022 – […]
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4 min read
6 strategies to build more fruitful product teams with Happyfresh
In our recent product power hour event, Alfonso Fiore, Chief Product Officer at Happyfresh (the leading online grocery store in South East Asia), shares his learnings and tips around building the holy trinity of product teams: data, user research, and frameworks. Drawing from his own experience, here are Alfonso’s top six pieces of advice to […]
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2 min read
Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%
Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]
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6 min read
The perfect fit: How Sweaty Betty is enticing US customers with the help of Contentsquare
We had the pleasure of listening to Helen Martin, Digital Product Manager at Sweaty Betty, speak at our recent Contentsquare Client Club. In her session, Helen discussed how Sweaty Betty is enticing and delighting their new US customers with the help of Contentsquare insights. Helen joined Sweaty Betty in March this year and her main […]
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2 min read
INVITATION: Defining CX’s role in the digital world of tomorrow
Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]
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4 min read
Five ways to optimize your checkout flow and increase conversion
The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]
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4 min read
Product reviews: 6 tips on creating the best review section for your product page
Although we’ve already discussed some best user experience practices in our previous article, there is still more wealth to be shared! In this article, we will be covering six more best practices for the review section of your product page. 1. Show only a few reviews at a time You should provide your users […]
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5 min read
Product reviews: how to create the best review section for your product page
With online shopping becoming increasingly habitual and preferred among many consumers, it is crucial to optimize the elements that are driving this switch in the first place. One of these elements are reviews. Reviews are quintessential to the user experience. More specifically, they build confidence in users in deciding on which products to buy and […]
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2 min read
How to create a frictionless payment process: Four tips from two banking experts
The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]
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4 min read
The perfect meal: How Contentsquare is helping supercharge Huel’s impressive growth plans
We sat down with Ollie Scheers, CTO at Huel, to chat about why he chose Contentsquare to drive Huel’s impressive growth, by helping to understand and improve their customer experience online. About Ollie and his team As CTO, Ollie looks after the Engineering, UX, Data, and Insights teams. Their major priorities are continuing to improve […]
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5 min read
Helpful ideas for optimizing your site ahead of sale season (with big brand examples)
With the holiday season approaching, it’s crucial that teams prepare for what may be the highest eCommerce traffic count in history. For the first time ever, US holiday retail sales are predicted to surpass $1 trillion, with eMarketer forecasting Thanksgiving Day spending to hit $6.21 billion. What’s more, it remains likely that audiences will opt […]
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2 min read
Inspiration for enhancing your product experience pages
As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences. These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible. Here are some key tactics and concepts that can be used […]
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6 min read
From insight to innovation: The power of customer experience analytics for the retail industry
We sat down with Harry Thornberry, Business Development Manager at Contentsquare, to find out why insight and innovation should be top of every online retail professionals’ list this summer. Experience often trumps price “Digital experience in fashion and retail is a battleground right now,” says Harry. “And we’re finding with a lot of our […]
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4 min read
3 Upsell UX Best Practices to Drive eCommerce Sales
Upselling and cross-selling can be a challenge to implement in any industry. A poorly-time distraction can frustrate users, or worse, cause them to leave your site. At the same, cross-selling, when done right, can prove to be an effective way to increase revenue and sales. In fact, product recommendations drive 10-30% of eCommerce site revenue, […]
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4 min read
4 Tips for Perfecting Promo Code UX on eCommerce Websites
Whether it’s the holiday season or not, it’s imperative that your promotions and coupon codes work effectively for the user. Promotions and discounts go a long way in encouraging users to buy and makes it crucial to mitigate any confusion or friction. But, having confusing exceptions and bad promo code UX can sometimes do more […]
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4 min read
Ace & Tate Partner with Contentsquare
We sat down with Sheri Kruzel, Senior Product Manager at Ace & Tate, to find out why she and her team are so excited to get their hands on Contentsquare – the industry-leading experience analytics platform. About Sheri and her team: Sheri is responsible for the front-end team, including 4 developers and a UX lead. […]
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7 min read
“Dancing Outside of Your Comfort Zone”: How Sur La Table is Cooking Up Memorable Experiences
If you’ve baked banana bread or slaved over your sourdough starter in the last six months, you’re not alone. With restaurants and businesses closing their doors when COVID-19 hit the US,at-home cooking and baking experienced a bit of a resurgence in 2020. Americans were forced to eat at home with their families and get crafty […]
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9 min read
The Future of eCommerce: What’s on The Horizon for Brands and Retailers?
2020 has been a year for the history books. On January 1, we thought we were simply entering a new decade and getting a new start. That is until, only a few weeks into the year, the Covid-19 health crisis struck worldwide and the year took a turn for the worse. As the virus continued […]
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5 min read
How Top Retailers Are Preparing for Peak Season amid a Pandemic
This holiday shopping season is gearing up to be quite different from past years. As COVID-19 cases continue to surge, many retailers aren’t sure if their brick-and-mortar locations will even be able to remain open during the holiday shopping season. And, even if they do open their doors, many customers still feel un-easy shopping in-stores. […]
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5 min read
How Top U.S. Retailers Are Preparing for Holiday Shopping amid a Pandemic
This holiday shopping season is gearing up to be quite different from past years. As COVID-19 cases continue to surge across the country, many retailers aren’t sure if their brick-and-mortar locations will even be able to remain open during the holiday shopping season. And, even if they do open their doors, many customers still feel […]
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9 min read
How Orvis is Reeling in Digital Sales This Holiday Season
At Contentsquare, we’re committed to helping you improve your customer journey with our industry-leading merchandising analytics; our software helps you see which products to promote on your website and how to optimize your online sales performance – all in the same place. Here’s how our tool has helped Orvis… Orvis, outdoor clothing and fly fishing […]
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4 min read
10 eCommerce Tips to Help Your Brand Win Black Friday
At Contentsquare, we work with more than 700 clients worldwide, helping them to give their customers a better experience on their websites, mobile sites and apps. Our customer success team is there every step of the way, giving our clients Black Friday eCommerce tips, insights, and advice for the holiday shopping season and beyond. Whether […]
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6 min read
Gender-Inclusivity and Retail: 4 Ways To Build a More Gender-Neutral Brand
While gender-fluid or gender-neutral collections have been around for a while in the fashion space, many businesses are behind the curve on creating digital experiences and products that appeal to gender non-conforming, non-binary, and trans shoppers. Gender-inclusivity and retail haven’t always gone hand-in-hand. At our latest Contentsquare Women in eCommerce event, Alexandra Popova, Sr. Product […]
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3 min read
Why 88% of US Shoppers Will Avoid Stores on Black Friday
For obvious reasons, this year’s holiday shopping season will look very different than in previous years. Most notably, we expect digital sales to soar as most consumers still don’t feel comfortable shopping in stores. Last year, online sales made up 23% of the $730.2 billion total holiday retail sales and grew by 14.6% year over […]
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3 min read
To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]
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3 min read
Surge in Online Grocery Shopping Shrinks Mobile Gap
To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Last week saw a huge surge in traffic to online grocery stores, with the volume of visits increasing by +219% since the beginning of the outbreak […]