Blog - Miscellaneous
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3 min read
It’s a phrase that sparks a familiar feeling. You might be just about to confirm the trip you’ve been longing to book for months, and clicking ‘Review Order’ just doesn’t do anything. Anger, frustration and anxiety all rise in equal measure as you bear more and more down on your mouse (or fingertip), savagely clicking […]
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5 min read
Driving Personalization through Marketing and A/B Testing
This article was written by our partner REO, as part of our series highlighting direct insights from our large ecosystem of partners. In 2019, for the first time ever, digital ad spend represented more than 50% of total global marketing spend. Whilst the UK was considerably ahead of this trend (63.8% of UK’s total ad […]