Blog - Miscellaneous
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14 min read
How to take your website personalization to the next level
Digital personalization has come a long way in the last few years and now goes far beyond addressing customers by name in your email campaigns. Today, website personalization is table stakes for companies that want to stand out in a crowded online marketplace and to provide the kind of personalized experience that customers expect and […]
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4 min read
The need for speed: How to supercharge your website for conversion and retention
When working to resolve website performance issues for our customers, this famous quote from Top Gun often comes to mind. “I feel the need, the need for speed!” —Peter “Maverick” Mitchell, Top Gun Today’s customers want instant gratification and access to information. As digital consumers, we’ve undoubtedly faced the frustrations of slow loading sites; pictures and fancy […]
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7 min read
How to Create Customer-Centric Advertising Campaigns in 2021
Most customer journeys start the second a new user clicks on your ad. That is… if you can get them to click your ad! We sat down with David Rodnitzky, the founder of 3Q Digital, an New York City-based growth marketing agency, and Anne DiNapoli Block, SVP and Head of Communications at creative agency Trade […]
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2 min read
NEWS: 2020 Digital Experience Benchmark Finds Two Thirds of Web Content Goes Unseen by Customers
NEW YORK, NY 10 MARCH 2020 — Over two thirds (69%) of all web content published by brands still goes “unseen” by consumers. This is just one of the findings revealed in a new global study from Contentsquare, the leading provider of digital experience analytics. Of all the sectors analyzed, banking has the highest amount […]
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2 min read
Impact of the Coronavirus on Digital Retail: An Analysis of 1.8 Billion Site Visits
With the coronavirus outbreak leading to travel restrictions and affecting daily activities in several regions of the world, many have also been predicting the impact of the virus on brick-and-mortar retail and global ecommerce activity. We analyzed 1.8 billion user sessions and 50 million transactions across 1,400 global websites to understand if and how digital consumer behavior […]
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4 min read
Leveraging Data Science to Understand User Behavior
This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]
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3 min read
Customer Love: How To Cultivate A Happily Ever After With Your Clients
If you ask any of my Contentsquare colleagues how many clients we have going into the new year, most of them will reply, without a second’s hesitation: 600. And they’re right: we did wrap up 2019 (our most ambitious yet in terms of new business) with a portfolio of 600 leading global brands. But because […]
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5 min read
Driving Personalization through Marketing and A/B Testing
This article was written by our partner REO, as part of our series highlighting direct insights from our large ecosystem of partners. In 2019, for the first time ever, digital ad spend represented more than 50% of total global marketing spend. Whilst the UK was considerably ahead of this trend (63.8% of UK’s total ad […]
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6 min read
Superstars and Software: Highlights from our 2020 Worldwide Kickoff
Last year’s annual team retreat was already off the charts, but this year’s Worldwide Kickoff exceeded our wildest expectations. First off, this commencement was double the size of last year’s (580 people!), coalescing workers old and new, including those from our vitalizing acquisition of 2019. Our lively lot metaphorically set sail to the company’s country […]
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3 min read
Balancing Content and Product Investments for Retail Brands
Though an obvious goal of a business is to sell, the customer experience (CX) expectations that consumers have are not as obvious. Particularly in a landscape that is defined by digital innovation, it can be hard to keep up with shifting CX expectations. Customers place a high amount of interest in value — whether it’s […]
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2 min read
Dreamforce 2019: What We Learned at one of Tech’s Biggest Events
In retrospect, my first time at Dreamforce — a summit for innovation and cutting-edge technology — was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing. Salesforce knows how to set a conference vibe […]
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5 min read
Digital CX We’re Thankful for: UX Lessons for Thanksgiving & Beyond
Thanksgiving is right around the corner, and as we near this precious time of family reunions, hearty meals and giving thanks for all of life’s blessings, we thought it would be fitting to call out another source of our gratitude: good digital customer experience (CX). While gathering data is crucial to building a good UX […]
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6 min read
Mobile Marketing: How To Boost Your Mobile UX
According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” Like many other digital teams around the world, you may be scratching your head, wondering what you need to do to […]