Blog - Miscellaneous

2 min read

How to Improve Your Website’s UX with Contentsquare

8+ Tips for creating a user-friendly website A user-friendly website is easy to use and navigate. It is essential to ensure your website is user-friendly, as this will help improve the user experience and encourage visitors to stay on your site longer. Here are eight tips for creating a user-friendly website: 1.  Keep it simple: […]

2 min read

Inspiration for enhancing your product experience pages

As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]

3 min read

Comparing Products: Design Practices to Help Your Users Avoid Fragmented Comparison

Users aren’t always intent on purchasing. They may need to conduct extensive research first, meaning they’ll often visit a site multiple times, compare ui/ux and delay their purchase until they’re confident they’re making the right product choice. Comparing services and products can be time-consuming, especially when you’re flipping back and forth between pages, websites, and […]

4 min read

Considerations for your chatbot design

Whether you’re exploring custom chatbots, browsing third parties, or looking to improve your own chatbot design, it’s good to know what kinds of UX requirements you need beforehand. Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design.   How to nail your chatbot design […]

8 min read

Conversion Funnel Optimization: How a Good UX Plays a Role

Conversions rarely occur on a whim; usually, there is a layered process behind eCommerce purchases. Known as the conversion funnel — or the sales funnel — this model shows the conduit between the least aware prospects to those who are most aware of your company’s products and services. Those with the most knowledge of your […]

6 min read

The 3 Golden Rules of Sticky Menu Navigation

Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Is it really true?

7 min read

The 2021 Google Page Experience Update: How to Optimize Your Site’s Core Web Vitals

For several years, our team has been sharing best practices and predictions on how to prep your site performance and UX not only for today but also for tomorrow. We aren’t exaggerating when we say that 2021 will be a turning point for user experience. Especially considering that the most popular search engine in the […]

4 min read

The 3 Most Common UX Mistakes Every Company Should Avoid

To keep up with changing user behaviors and needs, brands have had to pivot and adapt quickly in the past year. While the pandemic pushed many existing digital customers to increase the frequency of their online shopping, it also pushed many new users to convert online for the first time. In order to maintain this […]

8 min read

Your Guide to Web Accessibility in the Digital Age

2020 has seen a dramatic increase in website accessibility lawsuits, proof that the “digital divide” is more evident than ever, especially as our dependence on digital continues to grow. Digital accessibility expert, founder of Adapt My Web, and Contentsquare’s CS Foundation Director, Marion Ranvier has created assistive technology inspired by her own experience with dyslexia. […]

3 min read

New Year, New UX: Three Digital Experience Trends On The Horizon For 2020

It’s 2020, the beginning of a new year, and more notably, a new decade. With our environment shifting constantly around us, and both our physical and digital worlds increasingly blending together, it can be difficult to imagine what lies ahead.  Here are a few trends we observed in 2019 that we believe will gain even […]

5 min read

Digital Predictions: Recipes for Conversion Health in 2020

You’ve spent the last few weeks making merry with friends and family, and it’s likely you overindulged. Today, you don’t want to look at another cookie, and you’ve swapped the booze for green juice. You’ve resolved to fill the next decade with yoga and maybe even meditation. But what are you going to do to […]

3 min read

Three UX Tips to Avoid the Snowball Effect in your Digital Experiences

This time of the year is all about staying cozy and warm, sheltered from what is going on outside. While this may be a good remedy against the cold December days, brands shouldn’t get too comfortable when it comes to their digital strategy. The last thing you need as a business is to land in […]

6 min read

How to Identify and Fix a Broken UX with User Behavior Analytics

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

2 min read

4 Tips for Maximizing Engagement & ROI on 2019 Holiday Gift Guides

Wondering how best to set up your digital gift guides in time for the holidays? Follow these four tips to make sure your website is making the most out of its “featured gift” products, and is helping users navigate through the 2019 holiday season chaos with much-needed ease. 1. Avoid using content blocks that take […]

5 min read

Digital CX We’re Thankful for: UX Lessons for Thanksgiving & Beyond

Thanksgiving is right around the corner, and as we near this precious time of family reunions, hearty meals and giving thanks for all of life’s blessings, we thought it would be fitting to call out another source of our gratitude: good digital customer experience (CX).  While gathering data is crucial to building a good UX […]

5 min read

What We Learned from 110 Million Visitor Sessions During Black Friday & Cyber Monday

We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]

6 min read

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  Like many other digital teams around the world, you may be scratching your head, wondering what you need to do to […]

5 min read

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

5 min read

Boo! 5 Examples of Scary UX to Avoid on Halloween — and Always

Halloween is creeping in on us as the October days tail off. But that doesn’t mean your user experience (UX) should be frightening. While frights are fun for haunted houses and other ghoulish festivities, they shouldn’t trickle into your customer experience.  Alas, as our clients can attest, bad UX has reared its head like a […]

3 min read

How We’re Empowering Brands to Improve Lives Through Digital Experiences

At Contentsquare, we envision a world where every digital interaction improves lives. As we spend more and more time online these days, it’s important to us that the user experience and customer journey are meaningful. But today, the digital world is plagued by poor experiences. Brands have traditionally been unable to deliver the experiences customers […]