Blog - Miscellaneous

  • 7 min read

    Logistics: A New Competitive Advantage for eCommerce Brands

    Online and in-store competition is rife. Brands are finding innovative ways to provide the best possible customer experience on their eCommerce websites, with the help of UX, chatbot support, experience personalization, and mobile.  But what if the differentiating factor was ultimately offline rather than online?  Nabil Malouli, VP Global eCommerce at DHL, gives us the […]

    Wendy Carré

  • 8 min read

    Humanizing The Digital Experience: The Art of Making Data Talk

    While most businesses are navigating the new demands of a hyper-connected society, the (re)emergence of the human-digital customer relationship is the real challenge of the future. As sales and communication channels continue to multiply, how can we humanize the customer experience with the help of data?   TABLE OF CONTENTS From Mass Marketing to Personalization […]

    Mathilde Airvault & Emmanuelle Bouveret

  • 2 min read

    Three Questions on Voice of Customer with Contentsquare’s Pierre Bancelin

    Why has Voice of Customer (VoC) become a must-have? These days, it’s the consumer who has all the power. It’s not enough to offer good customer service. Brands are at the mercy of their customers’ expectations, and particularly their opinions, ratings, and all around desire for a good Cx customer experience. Any experience a consumer […]

    Geoffrey Vion

  • 5 min read

    Digital Accessibility: The Weight of Invisible Disabilities

    Nathalie Bedoin is a teacher-researcher at the University of Lyon 2 and Lyon Neuroscience Research Center where she specializes in neurodevelopmental disorders (in particular dyslexia), developmental language disorders (dysphasia), and attention deficit disorders with or without hyperactivity (ADHD) in children and adults. With the topic of digital access on everyone’s lips, brands are racking their […]

    Claire-Émilie Lecocq

  • 2 min read

    3 Questions with Malvina Courouble-Or, International eBusiness & Call Centers Manager, Van Cleef & Arpels

    For Contentsquare’s annual CX Circle magazine, we posed three questions to Malvina Courouble-Or, the International eBusiness & Call Centers Manager at French luxury jewelry, watch, and perfume company, Van Cleef & Arpels. We spoke to Courouble-Or about her work and what it’s like being a woman in eCommerce. Here’s what she had to say:   […]

    Chris Camps

  • 4 min read

    Acting for Diversity: Sinead Rose on Creating a Charitable Organization for Women

    For Contentsquare’s annual CX Circle magazine, we sat down with Sinead Rose, the founder of We Are We, a U.K. charity focused on empowerment of women and working towards gender equality. The charity’s main area of focus is ending period poverty in the U.K. through education, donations, and policy to ensure every woman has access […]

    Chris Camps

  • 2 min read

    The Importance of Diverse Leadership, with Chioma Anokuru and Morgan Fitzsimons

    It’s a Thursday evening. In an airy London office space with more plants than seats, a small hubbub of young professionals swivel in their seats to chat with their neighbors, prosecco glasses in hand. The low murmur of conversion gives way to silence as two women take the stage, mics in hand. Chioma Anokuru, an […]

    Chris Camps

  • 2 min read

    INVITATION: Defining CX’s role in the digital world of tomorrow

    Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

    Niki Hall

  • 3 min read

    Step into the future: CX circle London is back!

    CX Circle — the customer experience event of the year — is back.  This time, we’re stepping into the future of human digital experiences. We’ve got immersive futuristic breakout rooms, surprise entertainment, and a closing party your future self will thank you for.   Speakers from VICE, Sky, Lovehoney, Clarins, On the Beach and many more (incredible) […]

    Nea Bjorkqvist

  • 5 min read

    Digital customer experience: 8 trends to look out for

    What are the top digital customer experience trends from CX circle London? How are brands future-proofing their CX strategies? According to Nasdaq, nearly every shopping purchase (95%) will happen online by 2040. This doesn’t surprise us as this shift in consumer shopping habits is already well underway. Brands are now under more pressure than ever […]

    Nea Bjorkqvist

  • 4 min read

    Golf Digest Online on the value of improving customer experience

    The importance of improving the customer experience  No one wants a bad user experience. Improving customer experience is essential as it boosts customer satisfaction and loyalty, provides a competitive advantage, increases conversions and sales, reduces customer churn, fosters a positive brand perception, and facilitates data-driven decision-making. Prioritizing a seamless online customer journey enhances a business’s […]

    Contentsquare