Blog - Miscellaneous

3 min read

6 trends in digital marketing to look out for in 2024

Which trends in digital marketing are set to dominate the landscape in 2024? Keep reading to discover six trends as predicted by marketing experts, and download our What’s Next in CX? 2024 Digital Customer Experience Trends Report to find out how to prepare your digital CX strategy for next year.  88% of consumers say a […]

4 min read

How to create a customer journey map that drives results

Creating a customer journey map is one of the most important things you can do to ensure higher conversions. Keep reading to find out how to make your journey map a treasure map— and how data can help you in the process…   Here’s a slightly concerning stat for you: Bounce rates rose to 49% in […]

9 min read

App onboarding: How to go from okay to outstanding

Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]

5 min read

5 tips to improve your mobile app user acquisition and retention

Mobile app user acquisition: The Key to Business Success in 2023 Mobile apps are more critical today than they’ve ever been for user acquisition, customer retention, and your bottom line. That’s because app users convert at a much higher rate than web users – as much as three times more, according to Criteo. According to […]

3 min read

Unlock the secrets of your customers: 4 proven tactics you need to know 

Customer expectations have never been higher. And to adapt to the ever-rising demands, marketers need to truly understand their digital customers’ behaviors, feelings and intent. But that’s easier said than done: 84% of marketers say they can’t currently track the moods and mindsets of digital customers, and 76% can’t accurately measure whether digital customers are […]

5 min read

How to reduce user friction in your digital customer experience and drive growth

As we discussed in part one of this two-part blog series, you need to reduce user friction in your customer journeys to drive growth at a time when digital consumers are short on disposable income and have countless websites fighting for their attention. We discussed how fighting ux friction requires you to detect and remove […]

4 min read

Why frictionless customer experiences are essential for growth in 2023

To persuade consumers to part with their hard-earned cash at this time of economic uncertainty, you need a standout digital service—and one surefire way to immediately stand out from the crowd is to provide website and app visitors with a truly frictionless customer experience. That’s because frustration-free experiences are still far from the norm—and customer […]

5 min read

The average time on websites is dropping – 3 ways to combat the growing consumption crisis

Do we have your attention? According to our 2023 Digital Experience Benchmark Report, we might not have it for long. The report reveals that the average time spent on websites dropped last year—just one of several metrics measuring engagement and page consumption that fell.  So let’s cut to the chase.  2022’s drop in page consumption (despite a boost in traffic […]

6 min read

So you just got Contentsquare, now what?

The most common question we get from new clients is how to get the most out of our platform as quickly as possible. When so much time and resource is spent on getting an enterprise platform on board, the last thing you want is to find it sitting on the shelf three weeks later, barely […]

5 min read

How Sky UK are creating positive change through customer journey experimentation

At our latest CX Circle event, Simon Elsworth from Sky UK and Isabelle Zdatny from Qualtrics XM Institute discussed how using data from Qualtrics and Contentsquare is helping create lasting change for Sky’s customers. In an informal question and answer session, Simon, Sky UK’s Senior Experimentation Manager, chatted to Isabelle, Qualtrics XM Institute’s XM Catalyst, […]

4 min read

Digital Customer Journeys: The Ultimate Guide to Optimising Them Properly

Listen the article in audio format:   By multiplying the available points of contact between brands and customers, digital technology has considerably complicated the customer journey. The recent pandemic has further reinforced this trend by converting “brick and mortar” buyers into e-buyers in the space of a few short weeks. In this guide, you’ll discover […]

4 min read

4 Customer Experience Trends That Will Give You The Edge In 2021

Seems like just yesterday we were pouring over lists of predictions for 2020, and considering all the ways in which the digital experience wars would heat up. But that was a whole year (and lifetime!) ago, and heat up they did… Little did we know what lay ahead, and the extent to which the best-laid […]

3 min read

3 Tips for Developing a Customer Journey Optimization Strategy

Over the past year, as life has globally become more tethered than ever to technology and digital experiences due to the pandemic, site experience and ease of navigation have never been more important. Compound this digital reliance with a saturated marketplace where 100s of retailers compete for finite wallet share and you’ll see why a […]

4 min read

Leveraging Data Science to Understand User Behavior

This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]

3 min read

How We’re Empowering Brands to Improve Lives Through Digital Experiences

At Contentsquare, we envision a world where every digital interaction improves lives. As we spend more and more time online these days, it’s important to us that the user experience and customer journey are meaningful. But today, the digital world is plagued by poor experiences. Brands have traditionally been unable to deliver the experiences customers […]

4 min read

3 tips to improve your mobile user experience

Keen to level up your mobile user experience? You’ve come to the right place. At Contentsquare, we’re committed to helping you build incredible mobile experiences for your customers through our mobile app analytics. With our industry-leading software, you’ll get the most comprehensive insight into your native app mobile experiences and can provide your digital teams […]