Blog - Miscellaneous

  • 4 min read

    Digital Experience Monitoring (DEM): What is it and why do you need it

    Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

    Nea Bjorkqvist

  • 3 min read

    How to use product analytics to increase customer engagement

    Product analytics metrics tell you if your product feature successfully engages customers.   The right metrics help you find improvement opportunities and create a standout digital customer experience. They’re also essential to measure the impact of individual product features and help with product performance analysis.  But wait, which product metrics matter most? And how can […]

    Mona Teo-Rubinsztajn

  • 9 min read

    App onboarding: How to go from okay to outstanding

    Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]

    Jack Law

  • 4 min read

    Golf Digest Online on the value of improving customer experience

    The importance of improving the customer experience  No one wants a bad user experience. Improving customer experience is essential as it boosts customer satisfaction and loyalty, provides a competitive advantage, increases conversions and sales, reduces customer churn, fosters a positive brand perception, and facilitates data-driven decision-making. Prioritizing a seamless online customer journey enhances a business’s […]

    Contentsquare

  • 3 min read

    Learning to love rage clicks

    It’s a phrase that sparks a familiar feeling.  You might be just about to confirm the trip you’ve been longing to book for months, and clicking ‘Review Order’ just doesn’t do anything. Anger, frustration and anxiety all rise in equal measure as you bear more and more down on your mouse (or fingertip), savagely clicking […]

    Evan Rollins

  • 3 min read

    Rage Clicks: What are they and how to avoid them

    Rage clicks are when users click on an element of a website or app in frustration or anger. This can happen when users are experiencing technical issues, such as slow loading times or broken links. It can also happen when users are frustrated with the overall user experience. Rage clicks can hurt your website or […]

    Contentsquare

  • 5 min read

    3 website engagement metrics to track for max revenue and growth in 2023

    With both consumers and businesses facing economic hardship right now, measuring website user engagement metrics has never mattered more.  But which metrics matter most? And how can digital teams push those metrics to encourage user engagement and drive business growth in 2023?  Our 2023 Digital Experience Benchmark Report has the answers you’re looking for. We’ve analyzed 2,942 websites, 161 billion […]

    Jack Law

  • 4 min read

    5 strategies to maximize your digital customer experience with our 2023 Benchmark Report

    Heading into 2023, the future looks uncertain for many businesses. Companies in every industry are prioritizing resilience and nervous about investing unwisely in innovation. That’s why there’s never been a more urgent need for data to inform business priorities and help you tailor your digital customer experience to drive more efficient growth in the face […]

    Jack Law

  • 3 min read

    Here’s how to boost your A/B testing without Google Optimize

    As if Google Analytics users weren’t busy enough planning their migration to GA4, now Google has announced the sunset of Google Optimize. It appears to cover all users of Google Optimize, regardless of whether it’s with Google Universal Analytics free, Google 360 Universal Analytics or Google Analytics 4 (GA4) The announcement came towards the end […]

    Akin Arikan

  • 10 min read

    How to Use AB Testing to Boost Your Website Conversion Rate

    Building a great customer experience (CX) is key to digital success. Unfortunately, customer expectations don’t sit still, so what constitutes ‘great’ is a moving target. And there’s only one way to ensure you’re hitting that moving target: test, test, and test again. (Then repeat.) But what elements of your digital CX should you be testing? […]

    Jack Law

  • 4 min read

    The Digital Happiness Index: Quantifying Your Customer Experience

    Although conversions are the desired outcome of a good customer experience, they are not the end-all be-all for brands. A happy customer may make a one-time purchase, but more importantly, a happy customer will return to do business with your company time and time again. But, how exactly do you define something as elusive as […]

    Lorraine Ryshin

  • 6 min read

    How NVIDIA uses Contentsquare for data democratization

    Data is a powerful tool that can help you make better decisions and across all aspects of your business. But often, getting access to the data you need is more difficult than it should be. That’s why data democratization is so important. Oftentimes, different teams in the same organization depend on different tools to pull […]

    Lyssa Test

  • 3 min read

    Sheltering In Leads To Home Improvement

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. After weeks of working from home, working out from home, socializing from home, and doing just about everything from home, data shows that consumers everywhere are […]

    Aimee Stone Munsell

  • 3 min read

    Surge in Online Grocery Shopping Shrinks Mobile Gap

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Last week saw a huge surge in traffic to online grocery stores, with the volume of visits increasing by +219% since the beginning of the outbreak […]

    Aimee Stone Munsell

  • 4 min read

    Impact of Coronavirus on eCommerce: Online Supermarkets Adapt to Surge and Fashion Makes a Comeback

    To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on digital consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. As one third of the planet navigates a new reality on lockdown, people everywhere are leaning on digital to fulfill basic needs and obligations such […]

    Jean-Marc Bellaiche

  • 3 min read

    Call Your Mom & Work Out From Home: 5 Ways The Coronavirus Impacted Browsing Behaviors Last Week

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. We analyzed billions of visitor sessions this week to learn more about how consumers in France, the UK and the US are responding digitally to the unfolding […]

    Aimee Stone Munsell

  • 4 min read

    Impact of Coronavirus on eCommerce: Consumers Settle Into Quarantine (Update 4)

    To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on online consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. As more and more cities and regions across the world adopt lockdown and shelter-in-place measures, digital consumer patterns are once again shifting to reflect new […]

    Jean-Marc Bellaiche

  • 2 min read

    Impact of the Coronavirus on eCommerce: Grocery Deep Dive

    Since our previous report on the impact Covid-19 is having on global eCommerce, we’ve analyzed billions of digital consumer sessions to understand how people are shopping for groceries and household necessities. As more cities and countries implement social distancing and restrict all non-essential movements, consumers have been turning to online grocery delivery services to stock […]

    Esther Spindler

  • 3 min read

    Impact of the Coronavirus on eCommerce: How the Unfolding Outbreak is Affecting Customer Behavior Across Industries (Update 2)

    Since last week’s reporting on 1.8 billion user sessions, we’ve been continuously analyzing digital behavior across key industries to understand in real-time the impact of the Covid-19 outbreak on global eCommerce activity. By comparing a key set of visitor metrics (including traffic, transactions, time spent, etc) week to week, we’re able to uncover patterns in shifting […]

    Anthony Bossan

  • 2 min read

    NEWS: 2020 Digital Experience Benchmark Finds Two Thirds of Web Content Goes Unseen by Customers

    NEW YORK, NY 10 MARCH 2020 — Over two thirds (69%) of all web content published by brands still goes “unseen” by consumers. This is just one of the findings revealed in a new global study from Contentsquare, the leading provider of digital experience analytics. Of all the sectors analyzed, banking has the highest amount […]

    Contentsquare

  • 4 min read

    Leveraging Data Science to Understand User Behavior

    This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]

    Cognetik

  • 3 min read

    NEWS: Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

    After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. “The digital experience analytics industry is […]

    Contentsquare

  • 3 min read

    How We Prepared for the 2019 Salesforce B2C Commerce Partner Demo Jam 

    The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

    Patricia Cesaire

  • 6 min read

    How to Identify and Fix a Broken UX with User Behavior Analytics

    Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

    Lorraine Ryshin

  • 2 min read

    Dreamforce 2019: What We Learned at one of Tech’s Biggest Events

    In retrospect, my first time at Dreamforce —  a summit for innovation and cutting-edge technology —  was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing.  Salesforce knows how to set a conference vibe […]

    Patricia Cesaire

  • 5 min read

    What We Learned from 110 Million Visitor Sessions During Black Friday & Cyber Monday

    We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]

    Lorraine Ryshin