Blog - Miscellaneous

  • 3 min read

    Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

    Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

    Contentsquare

  • 3 min read

    Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

    Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

    Contentsquare

  • 4 min read

    Digital Experience Monitoring (DEM): What is it and why do you need it

    Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

    Nea Bjorkqvist

  • 3 min read

    Day in the Life: Riccardo Porcu, Android Software Engineer at Contentsquare

    Hey there! I am Riccardo, originally from Florence (Italy), currently working in Paris as an Android Software Engineer at Contentsquare. I’ve been part of this exciting journey for more than a year now. Today, I’m here to give you a sneak peek into my daily life as a member of the Session Replay team, focusing […]

    Riccardo Porcu

  • 3 min read

    How to use product analytics to increase customer engagement

    Product analytics metrics tell you if your product feature successfully engages customers.   The right metrics help you find improvement opportunities and create a standout digital customer experience. They’re also essential to measure the impact of individual product features and help with product performance analysis.  But wait, which product metrics matter most? And how can […]

    Mona Teo-Rubinsztajn

  • 3 min read

    6 trends in digital marketing to look out for in 2024

    Which trends in digital marketing are set to dominate the landscape in 2024? Keep reading to discover six trends as predicted by marketing experts, and download our What’s Next in CX? 2024 Digital Customer Experience Trends Report to find out how to prepare your digital CX strategy for next year.  88% of consumers say a […]

    Nea Bjorkqvist

  • 6 min read

    Navigating Your Sales Development Career Search: Tips from a Contentsquare Recruiter

    Let me introduce you to Rebecca Edwards-Cook, a Talent Acquisition Specialist based in London. Rebecca has been a part of the Contentsquare team since April 2022 and collaborates with various business units, including Sales Development, to identify and connect top talent with exciting opportunities with us. Recently, we had the chance to sit down with […]

    Contentsquare

  • 4 min read

    How to create a customer journey map that drives results

    Creating a customer journey map is one of the most important things you can do to ensure higher conversions. Keep reading to find out how to make your journey map a treasure map— and how data can help you in the process…   Here’s a slightly concerning stat for you: Bounce rates rose to 49% in […]

    Nea Bjorkqvist

  • 5 min read

    3 tips for your experimentation strategy (plus ideas you’ll want to copy)

    In today’s world of digital marketing and eCommerce, the urgency around building an experimentation strategy is everywhere. We read constant articles and watch countless videos about its importance. And yet so few brands see success from their experimentation efforts. Why is this? According to Doychin Sakutov, Director of Experimentation and Optimization at Virgin Media O2, […]

    Nea Bjorkqvist

  • 2 min read

    PR Superhero Unleashed: Global PR Manager Takes on the Dual Role of Working Professional and New Mom

    Last year, I shared my exciting news, communicating to my teams, colleagues and other Contentsquare employees that I would be going on maternity leave in January 2023. Of course, I didn’t know exactly when. I was expecting a baby girl, and that’s all of the information I had. Late in my pregnancy, I watched “Workin’ […]

    Erica Ashner, Global Public Relations Manager

  • 2 min read

    5 tips for web performance optimization 

    Doing business digitally today is a high-speed, high-stakes race where securing a place on the podium hinges on providing speedy, seamless digital experiences that delight customers.  But many businesses are currently falling short here: 15.7% of visits in 2023 were marred by slow page load, and the impact was undoubtedly significant.  Using Google’s Core Web […]

    Robin Allport

  • 9 min read

    App onboarding: How to go from okay to outstanding

    Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]

    Jack Law

  • 3 min read

    Defending Against Fake Job Scams Impersonating Contentsquare: Tips to Safeguard Your Job Search

    The Security and Talent Acquisition teams at Contentsquare are aware of a fraudulent job scam that impersonates our company and targets job seekers. To ensure your safety and security, here are some warning signs to watch out for and steps you can take moving forward: Verify the Email Source It’s crucial to validate the legitimacy […]

    Contentsquare

  • 2 min read

    Unlock Hidden Mobile App Optimization Opportunities with Contentsquare Analytics

    Mobile apps are an essential part of our lives, with billions of people using them to stay connected, entertained, and productive. But with so many apps, it can be challenging to stand out. That’s where mobile app analytics comes in. Mobile app analytics can help you understand how users interact with your app, identify areas […]

    Contentsquare

  • 4 min read

    Golf Digest Online on the value of improving customer experience

    The importance of improving the customer experience  No one wants a bad user experience. Improving customer experience is essential as it boosts customer satisfaction and loyalty, provides a competitive advantage, increases conversions and sales, reduces customer churn, fosters a positive brand perception, and facilitates data-driven decision-making. Prioritizing a seamless online customer journey enhances a business’s […]

    Contentsquare

  • 14 min read

    How to take your website personalization to the next level

    Digital personalization has come a long way in the last few years and now goes far beyond addressing customers by name in your email campaigns.  Today, website personalization is table stakes for companies that want to stand out in a crowded online marketplace and to provide the kind of personalized experience that customers expect and […]

    Nea Bjorkqvist

  • 3 min read

    Learning to love rage clicks

    It’s a phrase that sparks a familiar feeling.  You might be just about to confirm the trip you’ve been longing to book for months, and clicking ‘Review Order’ just doesn’t do anything. Anger, frustration and anxiety all rise in equal measure as you bear more and more down on your mouse (or fingertip), savagely clicking […]

    Evan Rollins

  • 3 min read

    Rage Clicks: What are they and how to avoid them

    Rage clicks are when users click on an element of a website or app in frustration or anger. This can happen when users are experiencing technical issues, such as slow loading times or broken links. It can also happen when users are frustrated with the overall user experience. Rage clicks can hurt your website or […]

    Contentsquare

  • 2 min read

    How to Improve Your Website’s UX with Contentsquare

    8+ Tips for creating a user-friendly website A user-friendly website is easy to use and navigate. It is essential to ensure your website is user-friendly, as this will help improve the user experience and encourage visitors to stay on your site longer. Here are eight tips for creating a user-friendly website: 1.  Keep it simple: […]

    Contentsquare

  • 5 min read

    5 tips to improve your mobile app user acquisition and retention

    Mobile app user acquisition: The Key to Business Success in 2023 Mobile apps are more critical today than they’ve ever been for user acquisition, customer retention, and your bottom line. That’s because app users convert at a much higher rate than web users – as much as three times more, according to Criteo. According to […]

    Andy Pelly

  • 1 min read

    Contentsquare + Hotjar Surveys: Connect users’ comments to their on-site experience

    Hotjar Surveys is now integrated with Contentsquare, so you can connect what your users tell you to their experience on your site. By jumping straight from Surveys to Session Replays and user journeys in Contentsquare, you’ll: Understand why certain users are getting frustrated Spend less time searching session replays for insights Get your team aligned […]

    Contentsquare

  • 3 min read

    Unlock the secrets of your customers: 4 proven tactics you need to know 

    Customer expectations have never been higher. And to adapt to the ever-rising demands, marketers need to truly understand their digital customers’ behaviors, feelings and intent. But that’s easier said than done: 84% of marketers say they can’t currently track the moods and mindsets of digital customers, and 76% can’t accurately measure whether digital customers are […]

    Nea Bjorkqvist

  • 5 min read

    How to reduce user friction in your digital customer experience and drive growth

    As we discussed in part one of this two-part blog series, you need to reduce user friction in your customer journeys to drive growth at a time when digital consumers are short on disposable income and have countless websites fighting for their attention. We discussed how fighting ux friction requires you to detect and remove […]

    Jack Law

  • 4 min read

    Why frictionless customer experiences are essential for growth in 2023

    To persuade consumers to part with their hard-earned cash at this time of economic uncertainty, you need a standout digital service—and one surefire way to immediately stand out from the crowd is to provide website and app visitors with a truly frictionless customer experience. That’s because frustration-free experiences are still far from the norm—and customer […]

    Jack Law

  • 5 min read

    Contentsquare talent spotlight: Salimata Sylla, Emerging Talent Acquisition Intern

    Meet Salimata Sylla, Emerging Talent Acquisition Intern at Contentsquare. Salimata joined Contentsquare in September 2022 for a 6-month internship. In this spotlight, we sat down for an in-depth interview with Salimata to discuss her experience as an intern at Contentsquare thus far. Salimata shares information about Contentsquare, her onboarding and integration into the company and […]

    Haleigh Byers

  • 5 min read

    3 website engagement metrics to track for max revenue and growth in 2023

    With both consumers and businesses facing economic hardship right now, measuring website user engagement metrics has never mattered more.  But which metrics matter most? And how can digital teams push those metrics to encourage user engagement and drive business growth in 2023?  Our 2023 Digital Experience Benchmark Report has the answers you’re looking for. We’ve analyzed 2,942 websites, 161 billion […]

    Jack Law

  • 5 min read

    The average time on websites is dropping – 3 ways to combat the growing consumption crisis

    Do we have your attention? According to our 2023 Digital Experience Benchmark Report, we might not have it for long. The report reveals that the average time spent on websites dropped last year—just one of several metrics measuring engagement and page consumption that fell.  So let’s cut to the chase.  2022’s drop in page consumption (despite a boost in traffic […]

    Jack Law

  • 4 min read

    5 strategies to maximize your digital customer experience with our 2023 Benchmark Report

    Heading into 2023, the future looks uncertain for many businesses. Companies in every industry are prioritizing resilience and nervous about investing unwisely in innovation. That’s why there’s never been a more urgent need for data to inform business priorities and help you tailor your digital customer experience to drive more efficient growth in the face […]

    Jack Law

  • 3 min read

    Here’s how to boost your A/B testing without Google Optimize

    As if Google Analytics users weren’t busy enough planning their migration to GA4, now Google has announced the sunset of Google Optimize. It appears to cover all users of Google Optimize, regardless of whether it’s with Google Universal Analytics free, Google 360 Universal Analytics or Google Analytics 4 (GA4) The announcement came towards the end […]

    Akin Arikan

  • 4 min read

    Forrester Total Economic Impact™ study finds 602% ROI with Contentsquare

    2023 is a year where successful brands will prioritize resilience and adapt to deliver growth. For marketing, product, technical and digital teams alike, proving the ROI of customer experience (CX) will be essential to avoiding budget cuts that ultimately hurt both the customer and the bottom line. Contentsquare can help. We commissioned Forrester Consulting to […]

    Contentsquare

  • 10 min read

    How to Use AB Testing to Boost Your Website Conversion Rate

    Building a great customer experience (CX) is key to digital success. Unfortunately, customer expectations don’t sit still, so what constitutes ‘great’ is a moving target. And there’s only one way to ensure you’re hitting that moving target: test, test, and test again. (Then repeat.) But what elements of your digital CX should you be testing? […]

    Jack Law

  • 4 min read

    The need for speed: How to supercharge your website for conversion and retention 

    When working to resolve website performance issues for our customers, this famous quote from Top Gun often comes to mind. “I feel the need, the need for speed!” —Peter “Maverick” Mitchell, Top Gun Today’s customers want instant gratification and access to information. As digital consumers, we’ve undoubtedly faced the frustrations of slow loading sites; pictures and fancy […]

    Sam Counterman

  • 6 min read

    So you just got Contentsquare, now what?

    The most common question we get from new clients is how to get the most out of our platform as quickly as possible. When so much time and resource is spent on getting an enterprise platform on board, the last thing you want is to find it sitting on the shelf three weeks later, barely […]

    Katie Leask

  • 5 min read

    Digital customer experience: 8 trends to look out for

    What are the top digital customer experience trends from CX circle London? How are brands future-proofing their CX strategies? According to Nasdaq, nearly every shopping purchase (95%) will happen online by 2040. This doesn’t surprise us as this shift in consumer shopping habits is already well underway. Brands are now under more pressure than ever […]

    Nea Bjorkqvist

  • 3 min read

    Step into the future: CX circle London is back!

    CX Circle — the customer experience event of the year — is back.  This time, we’re stepping into the future of human digital experiences. We’ve got immersive futuristic breakout rooms, surprise entertainment, and a closing party your future self will thank you for.   Speakers from VICE, Sky, Lovehoney, Clarins, On the Beach and many more (incredible) […]

    Nea Bjorkqvist

  • 2 min read

    Why Khaleej Times is partnering up with Contentsquare (and why you should too)

    We had the pleasure of chatting with Sohail Nawaz, Chief Digital Officer at Khaleej Times on our brand new partnership. In this exclusive interview, he shares why they chose Contentsquare’s digital experience analytics platform to help their teams better understand their online customer behavior and deliver exceptional experiences for their readers.  Could you introduce yourself […]

    Nea Bjorkqvist

  • 5 min read

    How Zoopla uses Contentsquare and Optimizely to build and refine their personalization strategy

    We had the pleasure of interviewing Veronica Saha, Head of Analytics at Zoopla, to get the scoop on how they’re using Contentsquare’s integration with Optimizely to build, refine, and optimize their personalization strategy. In our chat, Veronica covered the importance of personalization, how to implement a strategy, and how she’s using both tools to drive […]

    Nea Bjorkqvist

  • 2 min read

    INVITATION: Defining CX’s role in the digital world of tomorrow

    Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

    Niki Hall

  • 4 min read

    Improve conversion rate: UX tips to improve your site’s conversion rate

    Encouraging users to submit their information on your website for a follow-back isn’t easy. Many users are deterred from providing information if it seems as though a site’s only purpose is to get their email and phone number.  To make your users more comfortable with the process, you should ensure that their personal information is […]

    Michelle Lee

  • 2 min read

    Sale season fails: The eCommerce bloopers our customers are trying to forget

    If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]

    Katie Leask

  • 3 min read

    A step-by-step guide to creating a career development plan + infographic

    Jasmine Gill, Senior Manager of Strategic Initiatives at American Express, spoke on the importance of taking ownership of your career growth at Contentsquare’s latest CX Circle event.  Having felt like she had a slow start to her own career journey (with plenty of ambiguous, unhelpful feedback along the way), Jasmine shared one piece of advice […]

    Katie Leask

  • 4 min read

    How to ensure your retail site is accessible to all this sale season

    Making a website accessible to all can seem intimidating and, unfortunately, it’s not often seen as a priority by most businesses. What many people don’t realize, however, is the sheer number of people who have a disability.  Today’s brands aim to serve the needs of their customers, but many fail to do so because millions […]

    Matt Christie

  • 2 min read

    5 career-driven ladies on the tech they couldn’t live without

    At Women in Ecommerce, we’re big advocates of a healthy work/life balance and prioritizing your mental wellbeing. And that can be as simple as making sure you have the right tools in place to nail the day job – stress-free and as efficiently as possible. Whether you’re self-employed or work for an organization, there are […]

    Katie Leask

  • 2 min read

    Inspiration for enhancing your product experience pages

    As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]

    Michelle Lee

  • 3 min read

    Comparing Products: Design Practices to Help Your Users Avoid Fragmented Comparison

    Users aren’t always intent on purchasing. They may need to conduct extensive research first, meaning they’ll often visit a site multiple times, compare ui/ux and delay their purchase until they’re confident they’re making the right product choice. Comparing services and products can be time-consuming, especially when you’re flipping back and forth between pages, websites, and […]

    Michelle Lee

  • 3 min read

    Accessible design 101

    Interested in accessible web design? Download our Digital Accessibility Handbook for an in-depth look at how to create a website that caters to everyone. With plenty of statistics and a handy checklist, this report will help you understand the importance of digital accessibility, plus how to make your website inclusive. What is accessible design? How […]

    Katie Leask

  • 5 min read

    How Sky UK are creating positive change through customer journey experimentation

    At our latest CX Circle event, Simon Elsworth from Sky UK and Isabelle Zdatny from Qualtrics XM Institute discussed how using data from Qualtrics and Contentsquare is helping create lasting change for Sky’s customers. In an informal question and answer session, Simon, Sky UK’s Senior Experimentation Manager, chatted to Isabelle, Qualtrics XM Institute’s XM Catalyst, […]

    Katie Leask

  • 4 min read

    Considerations for your chatbot design

    Whether you’re exploring custom chatbots, browsing third parties, or looking to improve your own chatbot design, it’s good to know what kinds of UX requirements you need beforehand. Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design.   How to nail your chatbot design […]

    Michelle Lee

  • 4 min read

    Woman to woman: Inspirational advice from badass women in leadership

    We can all learn a lot from the incredible, inspiring women around us. And if you’ve set yourself leadership-orientated career goals, then who better to ask for advice than those who have already been there, done that, and got the hard-earned leadership t-shirt?  We quizzed five impressive ladies in leadership roles on what one piece […]

    Katie Leask

  • 3 min read

    How to make your website more accessible in five simple steps

    If you’re wondering how to make your website more accessible for people with disabilities, you’ve come to the right place. Our digital accessibility report covers everything you need to know about creating online experiences that cater to everyone.      How do I make my website accessible? At Contentsquare, we have one mission; to empower […]

    Katie Leask

  • 4 min read

    Digital Customer Journeys: The Ultimate Guide to Optimising Them Properly

    Listen the article in audio format:   By multiplying the available points of contact between brands and customers, digital technology has considerably complicated the customer journey. The recent pandemic has further reinforced this trend by converting “brick and mortar” buyers into e-buyers in the space of a few short weeks. In this guide, you’ll discover […]

    Marie Jehanne

  • 4 min read

    The Digital Happiness Index: Quantifying Your Customer Experience

    Although conversions are the desired outcome of a good customer experience, they are not the end-all be-all for brands. A happy customer may make a one-time purchase, but more importantly, a happy customer will return to do business with your company time and time again. But, how exactly do you define something as elusive as […]

    Lorraine Ryshin

  • 8 min read

    Conversion Funnel Optimization: How a Good UX Plays a Role

    Conversions rarely occur on a whim; usually, there is a layered process behind eCommerce purchases. Known as the conversion funnel — or the sales funnel — this model shows the conduit between the least aware prospects to those who are most aware of your company’s products and services. Those with the most knowledge of your […]

    Lorraine Ryshin

  • 4 min read

    4 Customer Experience Trends That Will Give You The Edge In 2021

    Seems like just yesterday we were pouring over lists of predictions for 2020, and considering all the ways in which the digital experience wars would heat up. But that was a whole year (and lifetime!) ago, and heat up they did… Little did we know what lay ahead, and the extent to which the best-laid […]

    Niki Hall

  • 6 min read

    The 3 Golden Rules of Sticky Menu Navigation

    Opinions on sticky headers and sticky navigation are quite controversial. Some claim it drags a person’s attention away from what they’re reading. Is it really true?

    Contentsquare

  • 3 min read

    3 Tips for Developing a Customer Journey Optimization Strategy

    Over the past year, as life has globally become more tethered than ever to technology and digital experiences due to the pandemic, site experience and ease of navigation have never been more important. Compound this digital reliance with a saturated marketplace where 100s of retailers compete for finite wallet share and you’ll see why a […]

    Alana Rosenwald

  • 3 min read

    Tech and eCommerce: How to Build an Inclusive Business

    I recently had the pleasure of speaking with Laetitia Vitaud, author and public speaker on the future of work. Founder of Cadre  Noir, a London-based research and marketing firm exploring the future of work and consumption, Laetitia also regularly collaborates with Welcome to the Jungle, a French website connecting candidates and employers, and co-hosts the […]

    Geoffrey Vion

  • 7 min read

    How to Create Customer-Centric Advertising Campaigns in 2021

    Most customer journeys start the second a new user clicks on your ad. That is… if you can get them to click your ad!  We sat down with David Rodnitzky, the founder of 3Q Digital, an New York City-based growth marketing agency, and Anne DiNapoli Block, SVP and Head of Communications at creative agency Trade […]

    Contentsquare

  • 7 min read

    The 2021 Google Page Experience Update: How to Optimize Your Site’s Core Web Vitals

    For several years, our team has been sharing best practices and predictions on how to prep your site performance and UX not only for today but also for tomorrow. We aren’t exaggerating when we say that 2021 will be a turning point for user experience. Especially considering that the most popular search engine in the […]

    Wendy Carré

  • 2 min read

    The Importance of Diverse Leadership, with Chioma Anokuru and Morgan Fitzsimons

    It’s a Thursday evening. In an airy London office space with more plants than seats, a small hubbub of young professionals swivel in their seats to chat with their neighbors, prosecco glasses in hand. The low murmur of conversion gives way to silence as two women take the stage, mics in hand. Chioma Anokuru, an […]

    Chris Camps

  • 4 min read

    Acting for Diversity: Sinead Rose on Creating a Charitable Organization for Women

    For Contentsquare’s annual CX Circle magazine, we sat down with Sinead Rose, the founder of We Are We, a U.K. charity focused on empowerment of women and working towards gender equality. The charity’s main area of focus is ending period poverty in the U.K. through education, donations, and policy to ensure every woman has access […]

    Chris Camps

  • 2 min read

    3 Questions with Malvina Courouble-Or, International eBusiness & Call Centers Manager, Van Cleef & Arpels

    For Contentsquare’s annual CX Circle magazine, we posed three questions to Malvina Courouble-Or, the International eBusiness & Call Centers Manager at French luxury jewelry, watch, and perfume company, Van Cleef & Arpels. We spoke to Courouble-Or about her work and what it’s like being a woman in eCommerce. Here’s what she had to say:   […]

    Chris Camps

  • 4 min read

    The 3 Most Common UX Mistakes Every Company Should Avoid

    To keep up with changing user behaviors and needs, brands have had to pivot and adapt quickly in the past year. While the pandemic pushed many existing digital customers to increase the frequency of their online shopping, it also pushed many new users to convert online for the first time. In order to maintain this […]

    Michelle Lee

  • 8 min read

    Your Guide to Web Accessibility in the Digital Age

    2020 has seen a dramatic increase in website accessibility lawsuits, proof that the “digital divide” is more evident than ever, especially as our dependence on digital continues to grow. Digital accessibility expert, founder of Adapt My Web, and Contentsquare’s CS Foundation Director, Marion Ranvier has created assistive technology inspired by her own experience with dyslexia. […]

    Marion Ranvier

  • 5 min read

    Digital Accessibility: The Weight of Invisible Disabilities

    Nathalie Bedoin is a teacher-researcher at the University of Lyon 2 and Lyon Neuroscience Research Center where she specializes in neurodevelopmental disorders (in particular dyslexia), developmental language disorders (dysphasia), and attention deficit disorders with or without hyperactivity (ADHD) in children and adults. With the topic of digital access on everyone’s lips, brands are racking their […]

    Claire-Émilie Lecocq

  • 2 min read

    Three Questions on Voice of Customer with Contentsquare’s Pierre Bancelin

    Why has Voice of Customer (VoC) become a must-have? These days, it’s the consumer who has all the power. It’s not enough to offer good customer service. Brands are at the mercy of their customers’ expectations, and particularly their opinions, ratings, and all around desire for a good Cx customer experience. Any experience a consumer […]

    Geoffrey Vion

  • 8 min read

    Humanizing The Digital Experience: The Art of Making Data Talk

    While most businesses are navigating the new demands of a hyper-connected society, the (re)emergence of the human-digital customer relationship is the real challenge of the future. As sales and communication channels continue to multiply, how can we humanize the customer experience with the help of data?   TABLE OF CONTENTS From Mass Marketing to Personalization […]

    Mathilde Airvault & Emmanuelle Bouveret

  • 6 min read

    How NVIDIA uses Contentsquare for data democratization

    Data is a powerful tool that can help you make better decisions and across all aspects of your business. But often, getting access to the data you need is more difficult than it should be. That’s why data democratization is so important. Oftentimes, different teams in the same organization depend on different tools to pull […]

    Lyssa Test

  • 7 min read

    Logistics: A New Competitive Advantage for eCommerce Brands

    Online and in-store competition is rife. Brands are finding innovative ways to provide the best possible customer experience on their eCommerce websites, with the help of UX, chatbot support, experience personalization, and mobile.  But what if the differentiating factor was ultimately offline rather than online?  Nabil Malouli, VP Global eCommerce at DHL, gives us the […]

    Wendy Carré

  • 3 min read

    Introducing the New Zoning Analysis: Our Signature Feature is now More Powerful and Easier to Use than Ever

    After months of hard work and dedication, our Product team is ready to unveil our new Zoning Analysis with a more complete experience than ever.  So how did Zoning Analysis become Contentsquare’s most-loved feature? The answer is simple. In essence, you get intuitive and flexible visualizations that tell you why visitors engage, hesitate or get […]

    Beyza Malkoç

  • 3 min read

    Sheltering In Leads To Home Improvement

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. After weeks of working from home, working out from home, socializing from home, and doing just about everything from home, data shows that consumers everywhere are […]

    Aimee Stone Munsell

  • 3 min read

    Surge in Online Grocery Shopping Shrinks Mobile Gap

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Last week saw a huge surge in traffic to online grocery stores, with the volume of visits increasing by +219% since the beginning of the outbreak […]

    Aimee Stone Munsell

  • 4 min read

    Impact of Coronavirus on eCommerce: Online Supermarkets Adapt to Surge and Fashion Makes a Comeback

    To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on digital consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. As one third of the planet navigates a new reality on lockdown, people everywhere are leaning on digital to fulfill basic needs and obligations such […]

    Jean-Marc Bellaiche

  • 3 min read

    Call Your Mom & Work Out From Home: 5 Ways The Coronavirus Impacted Browsing Behaviors Last Week

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. We analyzed billions of visitor sessions this week to learn more about how consumers in France, the UK and the US are responding digitally to the unfolding […]

    Aimee Stone Munsell

  • 4 min read

    Impact of Coronavirus on eCommerce: Consumers Settle Into Quarantine (Update 4)

    To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on online consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. As more and more cities and regions across the world adopt lockdown and shelter-in-place measures, digital consumer patterns are once again shifting to reflect new […]

    Jean-Marc Bellaiche

  • 3 min read

    What 4.4B Sessions Tell Us About the Impact of Coronavirus on Online Behavior (Update 3)

    We continue our close monitoring of the impact of Coronavirus on consumer behaviors online — most notably on traffic, conversion and time spent patterns across industries. We have broadened our approach to include more than 4.4 billion sessions and 21 billion pages views over the last 10 weeks of 2020, from January 6th 2020 to March 15th 2020. To understand […]

    Jean-Marc Bellaiche

  • 2 min read

    Impact of the Coronavirus on eCommerce: Grocery Deep Dive

    Since our previous report on the impact Covid-19 is having on global eCommerce, we’ve analyzed billions of digital consumer sessions to understand how people are shopping for groceries and household necessities. As more cities and countries implement social distancing and restrict all non-essential movements, consumers have been turning to online grocery delivery services to stock […]

    Esther Spindler

  • 3 min read

    Impact of the Coronavirus on eCommerce: How the Unfolding Outbreak is Affecting Customer Behavior Across Industries (Update 2)

    Since last week’s reporting on 1.8 billion user sessions, we’ve been continuously analyzing digital behavior across key industries to understand in real-time the impact of the Covid-19 outbreak on global eCommerce activity. By comparing a key set of visitor metrics (including traffic, transactions, time spent, etc) week to week, we’re able to uncover patterns in shifting […]

    Anthony Bossan

  • 2 min read

    NEWS: 2020 Digital Experience Benchmark Finds Two Thirds of Web Content Goes Unseen by Customers

    NEW YORK, NY 10 MARCH 2020 — Over two thirds (69%) of all web content published by brands still goes “unseen” by consumers. This is just one of the findings revealed in a new global study from Contentsquare, the leading provider of digital experience analytics. Of all the sectors analyzed, banking has the highest amount […]

    Contentsquare

  • 2 min read

    Impact of the Coronavirus on Digital Retail: An Analysis of 1.8 Billion Site Visits

    With the coronavirus outbreak leading to travel restrictions and affecting daily activities in several regions of the world, many have also been predicting the impact of the virus on brick-and-mortar retail and global ecommerce activity. We analyzed 1.8 billion user sessions and 50 million transactions across 1,400 global websites to understand if and how digital consumer behavior […]

    Anthony Bossan

  • 4 min read

    Leveraging Data Science to Understand User Behavior

    This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]

    Cognetik

  • 3 min read

    Healthy Transformations: Rewarding Your Customer Experience with a Direct to Consumer Approach

    Over the next 12 months, we’ll be sharing advice on how to grow and strengthen your digital business with a holistic approach to customer intelligence. Join our healthy digital transformation club to stay in the know. Customer proximity, engagement marketing, consumer-driven innovation… 2020 is the year to take your understanding of customers to the next […]

    Lorraine Ryshin

  • 3 min read

    Customer Love: How To Cultivate A Happily Ever After With Your Clients

    If you ask any of my Contentsquare colleagues how many clients we have going into the new year, most of them will reply, without a second’s hesitation: 600. And they’re right: we did wrap up 2019 (our most ambitious yet in terms of new business) with a portfolio of 600 leading global brands.  But because […]

    Sonia Ouaksel

  • 5 min read

    Driving Personalization through Marketing and A/B Testing

    This article was written by our partner REO, as part of our series highlighting direct insights from our large ecosystem of partners. In 2019, for the first time ever, digital ad spend represented more than 50% of total global marketing spend. Whilst the UK was considerably ahead of this trend (63.8% of UK’s total ad […]

    REO

  • 3 min read

    Fostering a Culture of Ownership & Investing in the Employee Experience

    Culture eats strategy for breakfast, said management theorist Peter Drucker. And it doesn’t happen on its own. Creating an outstanding employee experience is an ongoing job. In 2019, we doubled the size of our team — growing from 300 to 600 people. We grew in diversity and locations, with more than 38 nationalities represented across […]

    Celia Dorr

  • 6 min read

    Superstars and Software: Highlights from our 2020 Worldwide Kickoff

    Last year’s annual team retreat was already off the charts, but this year’s Worldwide Kickoff exceeded our wildest expectations. First off, this commencement was double the size of last year’s (580 people!), coalescing workers old and new, including those from our vitalizing acquisition of 2019. Our lively lot metaphorically set sail to the company’s country […]

    Lorraine Ryshin

  • 3 min read

    NEWS: Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

    After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. “The digital experience analytics industry is […]

    Contentsquare

  • 3 min read

    New Year, New UX: Three Digital Experience Trends On The Horizon For 2020

    It’s 2020, the beginning of a new year, and more notably, a new decade. With our environment shifting constantly around us, and both our physical and digital worlds increasingly blending together, it can be difficult to imagine what lies ahead.  Here are a few trends we observed in 2019 that we believe will gain even […]

    Michelle Lee

  • 5 min read

    Digital Predictions: Recipes for Conversion Health in 2020

    You’ve spent the last few weeks making merry with friends and family, and it’s likely you overindulged. Today, you don’t want to look at another cookie, and you’ve swapped the booze for green juice. You’ve resolved to fill the next decade with yoga and maybe even meditation. But what are you going to do to […]

    Aimee Stone Munsell

  • 3 min read

    Three UX Tips to Avoid the Snowball Effect in your Digital Experiences

    This time of the year is all about staying cozy and warm, sheltered from what is going on outside. While this may be a good remedy against the cold December days, brands shouldn’t get too comfortable when it comes to their digital strategy. The last thing you need as a business is to land in […]

    Leah Israel

  • 3 min read

    Balancing Content and Product Investments for Retail Brands

    Though an obvious goal of a business is to sell, the customer experience (CX) expectations that consumers have are not as obvious. Particularly in a landscape that is defined by digital innovation, it can be hard to keep up with shifting CX expectations. Customers place a high amount of interest in value — whether it’s […]

    Melissa Aronson

  • 3 min read

    How We Prepared for the 2019 Salesforce B2C Commerce Partner Demo Jam 

    The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

    Patricia Cesaire

  • 6 min read

    How to Identify and Fix a Broken UX with User Behavior Analytics

    Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

    Lorraine Ryshin

  • 2 min read

    4 Tips for Maximizing Engagement & ROI on 2019 Holiday Gift Guides

    Wondering how best to set up your digital gift guides in time for the holidays? Follow these four tips to make sure your website is making the most out of its “featured gift” products, and is helping users navigate through the 2019 holiday season chaos with much-needed ease. 1. Avoid using content blocks that take […]

    Michelle Lee

  • 2 min read

    Dreamforce 2019: What We Learned at one of Tech’s Biggest Events

    In retrospect, my first time at Dreamforce —  a summit for innovation and cutting-edge technology —  was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing.  Salesforce knows how to set a conference vibe […]

    Patricia Cesaire

  • 5 min read

    Digital CX We’re Thankful for: UX Lessons for Thanksgiving & Beyond

    Thanksgiving is right around the corner, and as we near this precious time of family reunions, hearty meals and giving thanks for all of life’s blessings, we thought it would be fitting to call out another source of our gratitude: good digital customer experience (CX).  While gathering data is crucial to building a good UX […]

    Lorraine Ryshin

  • 5 min read

    What We Learned from 110 Million Visitor Sessions During Black Friday & Cyber Monday

    We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]

    Lorraine Ryshin

  • 6 min read

    Mobile Marketing: How To Boost Your Mobile UX 

    According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  Like many other digital teams around the world, you may be scratching your head, wondering what you need to do to […]

    Pierre Sommer

  • 5 min read

    Phygital CX: The Changing Face of Omnichannel Retail

    Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

    Pierre Sommer

  • 5 min read

    Boo! 5 Examples of Scary UX to Avoid on Halloween — and Always

    Halloween is creeping in on us as the October days tail off. But that doesn’t mean your user experience (UX) should be frightening. While frights are fun for haunted houses and other ghoulish festivities, they shouldn’t trickle into your customer experience.  Alas, as our clients can attest, bad UX has reared its head like a […]

    Lorraine Ryshin

  • 3 min read

    How We’re Empowering Brands to Improve Lives Through Digital Experiences

    At Contentsquare, we envision a world where every digital interaction improves lives. As we spend more and more time online these days, it’s important to us that the user experience and customer journey are meaningful. But today, the digital world is plagued by poor experiences. Brands have traditionally been unable to deliver the experiences customers […]

    Lucie Buisson

  • 4 min read

    3 tips to improve your mobile user experience

    Keen to level up your mobile user experience? You’ve come to the right place. At Contentsquare, we’re committed to helping you build incredible mobile experiences for your customers through our mobile app analytics. With our industry-leading software, you’ll get the most comprehensive insight into your native app mobile experiences and can provide your digital teams […]

    Lorraine Ryshin