Blog -
-
3 min read
Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]
-
3 min read
Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]
-
3 min read
Learning from ASOS: Designing for accessibility
Designing for accessibility is more than just the latest trend. It’s the key to creating a digitally inclusive brand and expanding your audience. It boosts your business impact with more conversions and sales and creates a seamless digital experience. By adhering to the latest compliance regulations, you also avoid fines and avoid any potential lawsuits. […]
-
4 min read
How Contentsquare will help ASOS fuel its international growth with data-driven insights
To celebrate our new partnership, we sat down with Roger Howard, Head of Pricing and Digital Commerce at fashion and beauty destination, ASOS. He sheds light on his biggest challenges, the brand’s future plans, and how Contentsquare will help them to be more data-driven. About Roger and his team Roger has been at ASOS for […]
-
2 min read
Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%
Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]
-
3 min read
How Zalora kickstarted a 6-figure product growth strategy and tips for how you can too
Let’s face it, product growth and experimentation have pretty scary connotations in the world of CX. If you search the term on Google, you’ll notice others aggressively searching for examples, strategies, definitions, and how-tos. May Chin, Principal Product Manager (Analytics & Growth) at Zalora, spoke at our recent CX Circle APAC event on her guiding […]
-
2 min read
INVITATION: Defining CX’s role in the digital world of tomorrow
Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]
-
4 min read
Product reviews: 6 tips on creating the best review section for your product page
Although we’ve already discussed some best user experience practices in our previous article, there is still more wealth to be shared! In this article, we will be covering six more best practices for the review section of your product page. 1. Show only a few reviews at a time You should provide your users […]
-
4 min read
Ace & Tate Partner with Contentsquare
We sat down with Sheri Kruzel, Senior Product Manager at Ace & Tate, to find out why she and her team are so excited to get their hands on Contentsquare – the industry-leading experience analytics platform. About Sheri and her team: Sheri is responsible for the front-end team, including 4 developers and a UX lead. […]