Blog - Beauty & Cosmetics

  • 2 min read

    INVITATION: Defining CX’s role in the digital world of tomorrow

    Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

    Niki Hall

  • 3 min read

    The Benefits of an Open and Inclusive Business, with Katharina Stock

    As part of this year’s CX Circle Magazine, we sat down with Katharina Stock, a User Experience (UX) Researcher at Cosnova Beauty, a German cosmetics company. We asked Stock to share what it’s like working at Cosnova Beauty, a predominantly female company known for its transparency and culture. Here’s what she had to say about […]

    Chris Camps

  • 2 min read

    The Rise of Influencer Marketing for Luxury Brands

    While brands have long used social media influencers to increase the visibility of their products and services, increase brand authenticity, and generate sales, many luxury brands have resisted leaning on influencers until recently. Every industry was changed by the onset of COVID-19, but few were as impacted as the luxury industry. The cornerstone of many […]

    Joël Gaudeul

  • 4 min read

    How Exceptional Customer Service Helps Luxury Brands Stand Out

    A digital earthquake has been felt in the luxury goods industry, and its impact is indisputable. There’s a host of new opportunities available to brands: new user behavior, product innovations, and particularly, exceptional and innovative customer services. As Cécile Robin, Head of eCommerce EMEA at Shiseido, explains that the luxury market’s cornerstones are its services. […]

    Wendy Carré

  • 6 min read

    The Era of Omnichannel eCommerce Experience Has Arrived

    This year, eCommerce has proved itself irreplaceable to consumers. While customers first turned to online shopping as a necessity during the onset of the pandemic, their behaviors today tell us this eCommerce boom is anything but a short-lived trend. Still, while eCommerce has proved it’s here to stay, brands must keep customer experience and engagement […]

    Wendy Carré