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3 min read

Retail Sees Shift to Mobile Driving More than Half of Revenue and Nearly 80% of Traffic, According to New Report

Report Shows Soaring Ad Costs and Declining Traffic Drove Cost Per Visit Up 12.4% for Brands New York, NY—March 20, 2024— Retailers have a key opportunity as they face soaring costs on ecommerce’s most critical acquisition channels, Meta and Google, which have driven up costs per visit by 12.4%–above average by 3%-according to Contentsquare’s new […]

3 min read

Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

4 min read

3 insights you need to optimize your B2B digital customer journey in 2023

Digital experience (DX) has become the key differentiator for B2B businesses in recent years—and the B2B digital customer journey a top priority. B2B buyers today are increasingly millennials, and would rather discover new products through independent online research than in-person interactions.1 Little wonder, then, that B2B eCommerce took the lead as the most effective sales […]

2 min read

3 reasons to read our B2B Conversion Playbook for Digital Teams

The B2B buyer journey is a tangled web of interactions and experiences. It can include 10 or more stakeholders, take months or even years to complete, and involve hundreds of thousands of dollars. What’s more, the majority of your prospects’ time isn’t spent talking to your sales team—it’s spent independently doing research on your and […]

2 min read

INVITATION: Defining CX’s role in the digital world of tomorrow

Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

2 min read

Inspiration for enhancing your product experience pages

As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]