Blog - Automotive

  • 3 min read

    Nearly Sixty Percent of Brands See Drop in Online Traffic and Consumption in 2023, According to New Report

    Contentsquare Finds Rising Ad Spend and Falling Traffic Increase Cost Per Visit by over 9% Report Also Reveals Frustration Has Increased, Impacting 2 in 5 Online Visits in 2023 New York, NY—February 14, 2024 —Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last […]

    Contentsquare

  • 5 min read

    Improving automotive customer journeys with Contentsquare

    At a recent Contentsquare client event, we were lucky enough to hear from Callum Barker-Nicol, Business Analyst in Product and Platform Engineering at Auto Trader about optimizing their automotive customer journey. In his talk, Callum discussed how he and his team used Contentsquare alongside other tools during the launch of its new Vehicle Insight product.  […]

    Nea Bjorkqvist

  • 4 min read

    Automotive experience insights and optimization strategies from Toyota

    The automotive industry’s focus on digital experience has gone up a gear in recent years. Along with competing over the best-engineered products, manufacturers are now competing to offer customers the best-engineered digital automotive experience possible. We recently sat down with Michael Roosen, Managing Director of Toyota & Lexus Belgium (who we’ll refer to as Toyota […]

    Jack Law

  • 2 min read

    INVITATION: Defining CX’s role in the digital world of tomorrow

    Join Contentsquare, Zoom, Nespresso, Dell, Walmart, Microsoft and Others for a Half-Day Virtual Event  Customer experience is increasingly defining brands and becoming a factor that can soar a brand to new heights or sink its ship. It’s shaping the future of online engagement between brand and audience and becoming the battleground on which market leaders […]

    Niki Hall

  • 4 min read

    Is Disruption Coming To The Auto Sector? We Quizzed Two Experts For Their Viewpoints

    The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]

    Geoffrey Vion

  • 5 min read

    The Rise of Automotive UX

    A guest post by Lillian Xiao, a user experience designer for a large European automaker. Automakers are designing the next generation of cars with user experience (UX) at the forefront. The merging of physical and digital—driven by electrification, connectivity, self-driving technology, and fluid ownership models—will give rise to unprecedented user experiences. The most successful automakers […]

    Lillian Xiao

  • 3 min read

    To drive a higher conversion rate automotive industry needs to focus on digital experiences

    Efrat David, former CMO at Contentsquare, explains why focusing on improving digital experiences is critical to driving a higher conversion rate in the automotive industry. A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my […]

    Efrat David

  • 2 min read

    Digital Transformation for the Automotive Industry

    In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and dealers are still far from being ready to sell cars online, not to mention consumer […]

    Pola Zen