Blog - Automotive

  • 3 min read

    To drive a higher conversion rate automotive industry needs to focus on digital experiences

    Efrat David, former CMO at Contentsquare, explains why focusing on improving digital experiences is critical to driving a higher conversion rate in the automotive industry. A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my […]

    Efrat David