Blog - Apparel

4 min read

How to use the Google HEART framework to optimize your CX with G-Star

Charlotte Zwanenburg is G-star’s CRO Manager, sitting within the Digital Commercial team. Responsible for managing conversion rate optimization, Charlotte’s role includes driving A/B testing and personalization initiatives to improve their customer experience. “I’m trying to get the highest margin and return from everything we do,” she explains. Alongside Charlotte is Laura Rademaker; a Customer Experience […]

3 min read

Data-driven web design: The recipe for success according to Moss Bros

As Head of eCommerce at Moss Bros, Matt Henton knows a thing or two about digital marketing. Having been with Moss Bros for the past seven years, Matt’s responsible for everything the brand delivers online. “My job is getting people to visit our website, and crafting digital experiences that support and showcase the products we […]