Blog - eCommerce

  • 2 min read

    How Contentsquare is supporting Björn Borg boost its eCommerce growth

    We recently sat down with Robin Salazar, Global eCommerce Director at Swedish sports fashion brand Björn Borg, to learn why they chose Contentsquare’s Digital Experience Analytics platform to help them boost eCommerce growth by analyzing customer behavior. About Robin and Björn Borg As Global eCommerce Director, Robin and his team are responsible for harnessing data […]

    Andrea Stoica

  • 3 min read

    Avensia Extends Offering to Help Commerce Businesses Make Smarter Decisions in Ever-Changing Market Conditions

    Modern commerce expert Avensia announces a new partnership with global digital experience analytics provider Contentsquare. Working with Contentsquare, Avensia will be able to help commerce businesses transform into agile and data-driven organizations in order to quickly respond to the ever-changing market conditions. The two companies are already working together with shared retail customers. In today’s […]

    Contentsquare

  • 6 min read

    Ecommerce peak season: How to Optimize Your Website for a Smooth Shopping Experience

    Getting ready for the eCommerce peak season? Today we want to tell you about how you can excel in your next peak campaign and the role of Digital Experience Analytics in creating the best digital experience for your customers.  This article will guide you through what you can do before, during and after the season. […]

    Fernando Moreno

  • 8 min read

    The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt

    The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]

    Jack Law

  • 3 min read

    Contentsquare’s Techstack Showcase: How to Build a Best-in-Class Technology Stack for Retailers

    Shoptalk is one of the retail industry’s top events where the most influential digital leaders and innovative technologies come together for three days of conversations, workshops, and presentations on the future of retail. This year, Contentsquare invited our strategic partners onsite to stop by the Contentsquare booth for on-site product demos and discussions on the […]

    Erin McDonald

  • 6 min read

    3 eCommerce conversion rate optimization strategies to grow your retail business this year

    Ecommerce conversion rates dropped by -3.5% last year. We explored what might be behind this decline in a recent article. But enough about the problem; let’s talk solutions. We’ve seen the three eCommerce conversion rate optimization (CRO) strategies featured in this article work wonders for the conversion rates of leading retailers (we’ve provided links to […]

    Jack Law

  • 6 min read

    Boost your retail conversion rates with these 5 insights from our Benchmark Report

    The eCommerce industry is currently experiencing a transformation—one that offers boundless opportunities to boost your retail conversion rates and drive growth. However, this shift also comes with new and unique challenges. Digital advertising costs have surged and consumer attention is becoming increasingly fragmented, leaving retailers grappling with fewer page views and rising visitor frustration. Add […]

    Jack Law

  • 3 min read

    5 Holiday shopping trends to know for 2023

    The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

    Delaney McDonald

  • 4 min read

    10 eCommerce trends transforming CX in 2023

    In 2023, eCommerce trends will create a more immersive, personalized, accessible and altogether more human digital customer experience. Customer expectations continue to increase and eCommerce brands need to not only match expectations but exceed them. Brands need a deeper, more holistic understanding of their customers to provide the experiences they crave. The CX your brand […]

    Nea Bjorkqvist

  • 8 min read

    How to craft the perfect eCommerce replatforming journey: 4 tips from Hobbycraft

    Interested in eCommerce replatforming? You’re far from alone. eCommerce brands everywhere are migrating to more powerful, flexible and feature-rich platforms in a bid to meet skyrocketing customer expectations around digital experience. But in the rush to replatform, how can brands make sure to avoid the common pitfalls of platform migration? We got some great insights […]

    Jack Law

  • 3 min read

    Making great strides: How ASICS is gearing up its eCommerce website for success

    We had the pleasure of speaking with Rick Hoving, Senior eCommerce Manager at ASICS to learn why they chose Contentsquare’s Digital Experience Analytics platform to help future-proof their eCommerce website. About Rick and ASICS As a Senior eCommerce Manager, Rick Hoving leads the EMEA website optimization team at ASICS, responsible for their eCommerce website asics.com […]

    Nea Bjorkqvist

  • 3 min read

    Peak sales season: 17 CX tips to boost website ROI and sales

    Improve your customer experience this peak sales season to drive conversions, increase sales and improve ROI. Peak sales season means more site traffic and potential revenue, plus fresh opportunities to convert first-time visitors into loyal lifetime customers. According to the 2022 Retail Digital Experience Benchmark Report, 51% of all retail traffic came from new users in […]

    Delaney McDonald

  • 3 min read

    How to build a successful eCommerce product launch strategy: Salomon’s roadmap to success

    To better understand how to build a successful eCommerce product launch strategy, we met with Marta Sitkowska, Global eCommerce Merchandising Manager, and Thibault Bourret, E-Visual Merchandiser EMEA at Salomon. Both Marta and Thibault sit within the global eCommerce team; Marta drives the merchandising strategy for salomon.com, coordinating its implementation at a regional level. While Thibaut […]

    Wendy Carré

  • 2 min read

    How to boost your eCommerce campaign performance: Etam’s strategy for success

    Building on its spirit of innovation, Etam launched its eCommerce site Etam.com in 2001 to better cater to both the on and offline customer experience. Since then, the brand has launched several large eCommerce campaigns over the years—one of which is their flagship Love Price campaign. Source: Etam Optimizing Etam’s biggest eCommerce campaign: Love Price […]

    Wendy Carré

  • 2 min read

    Retail trends and how to succeed in 2022: Expert insight from Shoes.com

    We interviewed Eric Hubbard, Director of Site Experience at Shoes.com to get his expert insight into retail trends in 2022 and advice on how to start the new year off strong (whether that’s a fiscal or calendar year).  What retail trends are you seeing for eCommerce?  From creating an omnichannel brand identity to user-generated and […]

    Delaney McDonald

  • 2 min read

    The key to a successful digital transformation with beauty retailer cosnova

    We spoke with Katharina Stock, UX Researcher at cosnova, about their successful digital transformation and how they went from a leading drugstore brand to an online beauty player.  About cosnova’s digital transformation cosnova Beauty is the parent company behind the well-known color cosmetics brands essence and CATRICE. The company is an established player in the […]

    Andrea Stoica

  • 4 min read

    You’d be mad to underestimate the power of user-generated content in the age of the customer, here’s why

    When it comes to connecting with their customers, brands have used a myriad of ways to communicate over the years. Paid advertising through mass media communication channels (such as TV and print) was once de rigueur. This form of communication was memorable—catchy jingles, identifiable branding, well-known taglines, holiday campaigns. We can probably all name (and […]

    Katie Leask

  • 2 min read

    How to create a frictionless payment process: Four tips from two banking experts

    The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]

    Delaney McDonald

  • 2 min read

    Sale season fails: The eCommerce bloopers our customers are trying to forget

    If you never fail, you never learn. That’s why at one of our recent client clubs we asked our lovely customers about their biggest trade and merchandising bloopers ahead of this year’s sale season. From the relatively small to the big and painful, here are some of our clients’ biggest eCommerce bloopers – anonymized, of […]

    Katie Leask

  • 4 min read

    The perfect meal: How Contentsquare is helping supercharge Huel’s impressive growth plans

    We sat down with Ollie Scheers, CTO at Huel, to chat about why he chose Contentsquare to drive Huel’s impressive growth, by helping to understand and improve their customer experience online. About Ollie and his team As CTO, Ollie looks after the Engineering, UX, Data, and Insights teams. Their major priorities are continuing to improve […]

    Contentsquare

  • 6 min read

    How to optimize your product pages: 4 tips from an eCommerce expert

    As the demand for online shopping grows in eCommerce, the level of competition grows with it. There are over 2 billion online shoppers around the world and over 7 million online retail stores serving this demand. On the most popular eCommerce marketplace Amazon, there are over 9.7 million sellers worldwide. This number is growing steadily, […]

    Marie Jehanne

  • 4 min read

    How Reebok is challenging itself to become the most personalized sports brand in the world

    adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization, respectively) spoke at our latest CX Circle event on the importance of leveraging AI and data science for eCommerce brands. Having kickstarted the personalization and A/B testing program at Reebok around 18 months ago, Marco’s team now oversees all of […]

    Katie Leask

  • 3 min read

    Tech and eCommerce: How to Build an Inclusive Business

    I recently had the pleasure of speaking with Laetitia Vitaud, author and public speaker on the future of work. Founder of Cadre  Noir, a London-based research and marketing firm exploring the future of work and consumption, Laetitia also regularly collaborates with Welcome to the Jungle, a French website connecting candidates and employers, and co-hosts the […]

    Geoffrey Vion

  • 5 min read

    4 Lessons I Wish I Knew Earlier in My Career as a Woman in eCommerce

    As part of Contentsquare’s first-ever global Women in eCommerce event, I wanted to share some lessons and advice I’ve picked up from working in the digital industry for the last 15 years. Not only has a lot has changed in the space since I joined, but I’ve also grown a lot as an individual during […]

    Malvina Courouble-Or

  • 7 min read

    “Dancing Outside of Your Comfort Zone”: How Sur La Table is Cooking Up Memorable Experiences

    If you’ve baked banana bread or slaved over your sourdough starter in the last six months, you’re not alone. With restaurants and businesses closing their doors when COVID-19 hit the US,at-home cooking and baking experienced a bit of a resurgence in 2020. Americans were forced to eat at home with their families and get crafty […]

    Lyssa Test

  • 3 min read

    5 CX Podcasts You Should Be Listening To

    While 2020 has thrown us a few curveballs, one thing is certain — eCommerce is here to stay. With more users shopping online than ever before, it’s more important than ever for brands to prioritize digital experience and give customers a reason to come back time and time again. Unfortunately, building a seamless digital experience […]

    Dionaisy Caceres

  • 9 min read

    The Future of eCommerce: What’s on The Horizon for Brands and Retailers?

    2020 has been a year for the history books. On January 1, we thought we were simply entering a new decade and getting a new start. That is until, only a few weeks into the year, the Covid-19 health crisis struck worldwide and the year took a turn for the worse. As the virus continued […]

    Wendy Carré

  • 5 min read

    5 Tips on How to Digitally Transform Your Business in 2020

    For the last five weeks, we’ve been welcoming digital leaders from top brands like Tile, Walmart, Columbia Care, and e.l.f. Cosmetics to discuss all things customer experience as part of our Summer Camp series (mosquitos not included).  Our digital experts shared what they think the future of digital holds for eCommerce, how their companies and […]

    Lyssa Test

  • 6 min read

    Women in eCommerce Spotlight: Program Founder Sahana Sekaran

    In 2018, Contentsquare launched our Women in eCommerce program to connect and empower women in the industry and promote gender equality in the workplace. The program aims to share the stories and amplify the voices of outstanding women and advocates in the field, as well as educate people on the challenges facing women in the […]

    Lyssa Test

  • 3 min read

    Impact of Coronavirus on eCommerce: Digital Traffic and Sales Remain Strong As Stores Reopen (Update 14)

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]

    Jean-Marc Bellaiche

  • 3 min read

    Impact of Coronavirus on eCommerce: Telco & Consumer Electronics Sectors Experience Strong Digital Growth

    To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. As we turn to digital to complete all the tasks that once upon a time required venturing out into the world, going into the office, or […]

    Jean-Marc Bellaiche

  • 3 min read

    New Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

    Contentsquare, the leading experience analytics provider, today launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, […]

    Contentsquare

  • 3 min read

    Fostering a Culture of Ownership & Investing in the Employee Experience

    Culture eats strategy for breakfast, said management theorist Peter Drucker. And it doesn’t happen on its own. Creating an outstanding employee experience is an ongoing job. In 2019, we doubled the size of our team — growing from 300 to 600 people. We grew in diversity and locations, with more than 38 nationalities represented across […]

    Celia Dorr

  • 3 min read

    Balancing Content and Product Investments for Retail Brands

    Though an obvious goal of a business is to sell, the customer experience (CX) expectations that consumers have are not as obvious. Particularly in a landscape that is defined by digital innovation, it can be hard to keep up with shifting CX expectations. Customers place a high amount of interest in value — whether it’s […]

    Melissa Aronson