Blog - Digital Marketing
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3 min read
Why StoneX chose Contentsquare to ensure website relaunch success
We recently sat down with Carlos Ma, Head of Digital Experience at global financial services network StoneX. Following the recent corporate website relaunch, we were keen to find out what challenges lay ahead, and what motivated the company to choose Contentsquare’s platform to help optimize the customer experience. About Carlos and StoneX’s website relaunch As […]
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14 min read
How to take your website personalization to the next level
Digital personalization has come a long way in the last few years and now goes far beyond addressing customers by name in your email campaigns. Today, website personalization is table stakes for companies that want to stand out in a crowded online marketplace and to provide the kind of personalized experience that customers expect and […]
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13 min read
CRO strategy: What is it and how to get started
Until very recently, you could define conversion rate optimization (CRO) as the practice of increasing the percentage of users who perform a desired action on a website, such as buying a product or service, signing up for a newsletter, or simply clicking on certain links. However, for leading CRO practitioners, this definition doesn’t cut it […]
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4 min read
The need for speed: How to supercharge your website for conversion and retention
When working to resolve website performance issues for our customers, this famous quote from Top Gun often comes to mind. “I feel the need, the need for speed!” —Peter “Maverick” Mitchell, Top Gun Today’s customers want instant gratification and access to information. As digital consumers, we’ve undoubtedly faced the frustrations of slow loading sites; pictures and fancy […]
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2 min read
3 reasons to read our B2B Conversion Playbook for Digital Teams
The B2B buyer journey is a tangled web of interactions and experiences. It can include 10 or more stakeholders, take months or even years to complete, and involve hundreds of thousands of dollars. What’s more, the majority of your prospects’ time isn’t spent talking to your sales team—it’s spent independently doing research on your and […]
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3 min read
Data-driven web design: The recipe for success according to Moss Bros
As Head of eCommerce at Moss Bros, Matt Henton knows a thing or two about digital marketing. Having been with Moss Bros for the past seven years, Matt’s responsible for everything the brand delivers online. “My job is getting people to visit our website, and crafting digital experiences that support and showcase the products we […]
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4 min read
How to use the Google HEART framework to optimize your CX with G-Star
Charlotte Zwanenburg is G-star’s CRO Manager, sitting within the Digital Commercial team. Responsible for managing conversion rate optimization, Charlotte’s role includes driving A/B testing and personalization initiatives to improve their customer experience. “I’m trying to get the highest margin and return from everything we do,” she explains. Alongside Charlotte is Laura Rademaker; a Customer Experience […]
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6 min read
How to use customer journey mapping to improve your business
What exactly is customer journey mapping and why is it so important for success? In this post, we’ll cover what a customer journey map is and how to create one, plus share examples of customer journey maps to inspire you. At Contentsquare, we’re committed to creating better digital experiences for all. Our advanced customer journey […]
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4 min read
What does good customer experience mean to you? The hottest CX priorities from five top brands
Customer experience, also known as CX, is the overall perception that a customer has of your brand. Whether buying your product, talking to customer service, or following you on Twitter; every single thing you do has the power to influence how your customers perceive your business. So you need to give them something that keeps […]
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5 min read
What are the two biggest factors in the mobile user experience of your website?
If you’re confused about the internet’s latest buzzword, don’t worry; we’re here to explain what mobile-only indexing means in simple terms. We’ll also show you what to do to ensure your site isn’t negatively affected. So, in one sentence; what is mobile-only indexing? Mobile-only indexing means that Google will now only use the mobile version […]
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7 min read
How to Create Customer-Centric Advertising Campaigns in 2021
Most customer journeys start the second a new user clicks on your ad. That is… if you can get them to click your ad! We sat down with David Rodnitzky, the founder of 3Q Digital, an New York City-based growth marketing agency, and Anne DiNapoli Block, SVP and Head of Communications at creative agency Trade […]
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6 min read
5 Lessons on Reaching Digital Consumers Creatively from Burger King’s Global CMO Fernando Machado
“Creativity has the power to bend reality,” is the advice Burger King’s Global CMO, Fernando Machado, left with attendees of Contentsquare’s annual conference, CX Circle. Machado is an extremely decorated marketer with a proven track record of pushing creative boundaries and driving business growth, so it’s no surprise his keynote speech, “The King Just Wants […]
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5 min read
Social Platforms, a New Lease on Life for Luxury Brands
It can’t be said often enough: digital channels play a crucial role in a brand’s development. And yet, one existential question plagues the luxury industry: how do we create online experiences that are as exceptional as the in-store feeling? Perhaps the secret lies in social networks. We take an in-depth look with Violaine Gressier, Head […]
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3 min read
New Platform Innovations Reveal Biggest Opportunities to Grow Digital Results
Contentsquare, the leading experience analytics provider, today launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, […]
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2 min read
NEWS: 2020 Digital Experience Benchmark Finds Two Thirds of Web Content Goes Unseen by Customers
NEW YORK, NY 10 MARCH 2020 — Over two thirds (69%) of all web content published by brands still goes “unseen” by consumers. This is just one of the findings revealed in a new global study from Contentsquare, the leading provider of digital experience analytics. Of all the sectors analyzed, banking has the highest amount […]
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2 min read
Impact of the Coronavirus on Digital Retail: An Analysis of 1.8 Billion Site Visits
With the coronavirus outbreak leading to travel restrictions and affecting daily activities in several regions of the world, many have also been predicting the impact of the virus on brick-and-mortar retail and global ecommerce activity. We analyzed 1.8 billion user sessions and 50 million transactions across 1,400 global websites to understand if and how digital consumer behavior […]
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4 min read
Leveraging Data Science to Understand User Behavior
This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]
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3 min read
Customer Love: How To Cultivate A Happily Ever After With Your Clients
If you ask any of my Contentsquare colleagues how many clients we have going into the new year, most of them will reply, without a second’s hesitation: 600. And they’re right: we did wrap up 2019 (our most ambitious yet in terms of new business) with a portfolio of 600 leading global brands. But because […]
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5 min read
Driving Personalization through Marketing and A/B Testing
This article was written by our partner REO, as part of our series highlighting direct insights from our large ecosystem of partners. In 2019, for the first time ever, digital ad spend represented more than 50% of total global marketing spend. Whilst the UK was considerably ahead of this trend (63.8% of UK’s total ad […]
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6 min read
Superstars and Software: Highlights from our 2020 Worldwide Kickoff
Last year’s annual team retreat was already off the charts, but this year’s Worldwide Kickoff exceeded our wildest expectations. First off, this commencement was double the size of last year’s (580 people!), coalescing workers old and new, including those from our vitalizing acquisition of 2019. Our lively lot metaphorically set sail to the company’s country […]
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3 min read
Balancing Content and Product Investments for Retail Brands
Though an obvious goal of a business is to sell, the customer experience (CX) expectations that consumers have are not as obvious. Particularly in a landscape that is defined by digital innovation, it can be hard to keep up with shifting CX expectations. Customers place a high amount of interest in value — whether it’s […]
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2 min read
Dreamforce 2019: What We Learned at one of Tech’s Biggest Events
In retrospect, my first time at Dreamforce — a summit for innovation and cutting-edge technology — was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing. Salesforce knows how to set a conference vibe […]
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5 min read
Digital CX We’re Thankful for: UX Lessons for Thanksgiving & Beyond
Thanksgiving is right around the corner, and as we near this precious time of family reunions, hearty meals and giving thanks for all of life’s blessings, we thought it would be fitting to call out another source of our gratitude: good digital customer experience (CX). While gathering data is crucial to building a good UX […]
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6 min read
Mobile Marketing: How To Boost Your Mobile UX
According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” Like many other digital teams around the world, you may be scratching your head, wondering what you need to do to […]
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8 min read
A guide to landing page optimization
Your offering is clear. Your site is live. Your PR and ad campaigns are in full swing. You’re actively monitoring sales and subscriptions. But you’re not seeing the results you were hoping to see, and conversions are not growing fast enough. Have you considered landing page optimization to increase retention and achieve a healthier conversion […]
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8 min read
Conversion Rate Optimization (CRO): Calculations, Measurements & Best Practices
Conversion rate is the KPI of all KPIs. It directly impacts a company’s pipeline and revenues, making it the most important metric for most digital marketers and their businesses. However, according to MarketingExperiments, only about 22% of businesses are satisfied with their conversion rates. Addressing this dissatisfaction is where conversion rate optimization (CRO) comes into […]
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3 min read
To drive a higher conversion rate automotive industry needs to focus on digital experiences
Efrat David, former CMO at Contentsquare, explains why focusing on improving digital experiences is critical to driving a higher conversion rate in the automotive industry. A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my […]
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3 min read
Every Financial Services Customer is a Digital Customer
Contentsquare helps global financial services providers improve customer experience and business results.