Blog - Analytics

4 min read

Digital Experience Monitoring (DEM): What is it and why do you need it

Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

5 min read

Improving automotive customer journeys with Contentsquare

At a recent Contentsquare client event, we were lucky enough to hear from Callum Barker-Nicol, Business Analyst in Product and Platform Engineering at Auto Trader about optimizing their automotive customer journey. In his talk, Callum discussed how he and his team used Contentsquare alongside other tools during the launch of its new Vehicle Insight product.  […]

6 min read

Unlocking growth: 5 essential digital analytics trends for 2024

The global revenue of the big data analytics market is due to double over the next five years—from 350 billion in 2024 to 656 billion in 2029. No wonder digital professionals believe that data-driven insights will be a top trend in the customer experience (CX) space for 2024. According to our What’s Next in CX: […]

3 min read

How to use product analytics to increase customer engagement

Product analytics metrics tell you if your product feature successfully engages customers.   The right metrics help you find improvement opportunities and create a standout digital customer experience. They’re also essential to measure the impact of individual product features and help with product performance analysis.  But wait, which product metrics matter most? And how can […]

7 min read

Mobile app engagement: How to measure and master it

Want to grow your app’s user base—and get better reviews? Keep reading for tips on engaging app users and to find out the best way to measure the success of your mobile app engagement strategy.  In an exponentially growing global app market where customer acquisition costs are spiraling, user retention is what separates the app […]

8 min read

Crash and churn: How to stop app crashes from ruining your retention rate

Every app crashes once in a while, but the most successful app teams are able to fix errors before too much damage is done—thanks to digital experience monitoring (DEM).  Keep reading to find out why crashes are customer retention kryptonite, and how a DEM solution will help make sure app crashes don’t crush your app’s reputation. […]

4 min read

How Contentsquare is helping Atlantis Dubai ensure a world-class digital guest experience

We sat down with Atlantis Dubai’s Digital Marketing Manager, Sylvana Maalouf and Marketing Director (Digital and CRM), Declan Kilcourse, to learn how they’re prioritizing their digital guest experience and how Contentsquare is helping align their digital team around data insights. Bringing together extraordinary guest experiences Atlantis Dubai is a leader in the travel and hospitality […]

9 min read

App onboarding: How to go from okay to outstanding

Most apps lost over 75% of their users within the first day last year. Want your app’s new users to stick around for longer than 24 hours? Then keep reading for actionable insights into teeing up an ultra-effective app onboarding process with the help of app analytics. Onboarding is an essential but fiendishly tricky art for […]

6 min read

App analytics: The secret behind every five-star app experience

App analytics is the behind-the-scenes X factor powering all your favorite app experiences. And it’s the key to making your app experience stand out and succeed in a massively competitive space. There are millions of apps out there, and to stand a chance at engaging, retaining and delighting users enough to make your app a […]

4 min read

Golf Digest Online on the value of improving customer experience

The importance of improving the customer experience  No one wants a bad user experience. Improving customer experience is essential as it boosts customer satisfaction and loyalty, provides a competitive advantage, increases conversions and sales, reduces customer churn, fosters a positive brand perception, and facilitates data-driven decision-making. Prioritizing a seamless online customer journey enhances a business’s […]

3 min read

How M1 used Contentsquare to drive 143% monthly conversion

Increase conversion: how to effectively improve your conversions? Ask M1!  Why increase conversion?  It is crucial for business success to increase conversion. Conversions, such as sales, sign-ups, or inquiries, directly impact a website’s bottom line. By optimizing the conversion rate, businesses can maximize the return on their marketing efforts, improve customer engagement, and enhance user […]

3 min read

Learning to love rage clicks

It’s a phrase that sparks a familiar feeling.  You might be just about to confirm the trip you’ve been longing to book for months, and clicking ‘Review Order’ just doesn’t do anything. Anger, frustration and anxiety all rise in equal measure as you bear more and more down on your mouse (or fingertip), savagely clicking […]

7 min read

What is behavioral analytics? Your complete guide

Making every click count has never been more important. In the current economic climate, efficiency is the lifeline you need to survive—Digital teams, therefore, need to focus on providing the sort of frictionless experiences for new and returning loyal customers. And that’s where behavioral analytics comes in, helping to create the holistic understanding of your […]

7 min read

Your mobile app user experience can be flawless—with CS Apps

Whether your business has an app or your app is your business, nailing the mobile app user experience is critical to business success. And (surprise, surprise) it isn’t easy. Creating an experience that delights app users hinges on understanding those users. That’s where mobile analytics comes into play. However, not just any mobile analytics will do, because […]

4 min read

How to mitigate risk in business… using analytics

Analytics has come a long way, and the proliferation of digital-led services and digital-first expectations have given rise to an impressive war chest of tools that many businesses utilise in order to stay ahead of the competition. In this article, we sit down with our partner, UserTesting’s Hilary de Rover to understand how analytics can […]

3 min read

Rage Clicks: What are they and how to avoid them

Rage clicks are when users click on an element of a website or app in frustration or anger. This can happen when users are experiencing technical issues, such as slow loading times or broken links. It can also happen when users are frustrated with the overall user experience. Rage clicks can hurt your website or […]

5 min read

Dive into Digital Experience Analytics—and close the experience gap

Our platform’s new capabilities, including app analytics and real-time benchmarks, will help you drive growth As Chief Product Officer at Contentsquare, I’m laser-focused on ensuring businesses can build better digital experiences with our platform, and that our platform experience is addressing both their needs, pain points and desires and those of their customers. I’m therefore […]

5 min read

5 strategies to improve the insurance customer experience

It’s hard for insurance carriers today to offer stand-out products and pricing. But there is one area in which you can still really differentiate in Insurance: Customer experience. Historically a high-churn industry, Insurance is now more focused on nurturing customer loyalty and securing customer retention. As a result, carriers are all vying to provide the […]

6 min read

5 reasons to read our Financial Services Customer Experience Benchmark report

With competition heating up in the Financial Services industry, the firms that differentiate and win in 2023 will be those that—with the help of an analytics solution—deliver amazing digital customer experiences. A great financial services customer experience (CX) can make a big difference to a firm’s bottom line. According to a recent Forrester report, a […]

2 min read

The Contentsquare and Adobe Analytics integration explained

With 81% of organizations citing customer experience (CX) as a competitive differentiator in 2023, it’s essential to have the right tools to help you track, analyze and understand your website visitors’ behavior. This is where the Contentsquare and Adobe Analytics integration can help—the combination of these two powerful tools gives you a complete picture of […]

8 min read

The eCommerce conversion funnel is changing: Here’s 3 strategies to help you adapt

The transformation of the eCommerce conversion funnel is a major paradigm shift that digital eCommerce teams can’t afford to ignore. For starters, it helps explain the -3.5% Year-on-Year drop in eCommerce conversion rates that we saw last year—and the accompanying dip in session consumption metrics such as time spent per session. We lay out exactly how […]

3 min read

How New Look optimized its product detail pages to drive additional revenue with Contentsquare

The product detail page (PDP) is where your customers come to find out everything they need to know about your products—making it the most valuable page in your entire digital customer journey. Today, PDPs are leading the way in terms of page consumption. According to this year’s Digital Experience Benchmark Report, product pages are the […]

2 min read

The future of retail media: Unlocking the power of data with Digital Experience Analytics

Retail media is quickly becoming the next big thing for retailers, with many developing their own retail media networks by turning their eCommerce sites into media properties. And it’s no surprise, as this allows retailers to drive more revenue while enabling brands to reach more relevant shoppers. In this blog, we’ll provide an overview of […]

5 min read

3 website engagement metrics to track for max revenue and growth in 2023

With both consumers and businesses facing economic hardship right now, measuring website user engagement metrics has never mattered more.  But which metrics matter most? And how can digital teams push those metrics to encourage user engagement and drive business growth in 2023?  Our 2023 Digital Experience Benchmark Report has the answers you’re looking for. We’ve analyzed 2,942 websites, 161 billion […]

4 min read

5 strategies to maximize your digital customer experience with our 2023 Benchmark Report

Heading into 2023, the future looks uncertain for many businesses. Companies in every industry are prioritizing resilience and nervous about investing unwisely in innovation. That’s why there’s never been a more urgent need for data to inform business priorities and help you tailor your digital customer experience to drive more efficient growth in the face […]

3 min read

Here’s how to boost your A/B testing without Google Optimize

As if Google Analytics users weren’t busy enough planning their migration to GA4, now Google has announced the sunset of Google Optimize. It appears to cover all users of Google Optimize, regardless of whether it’s with Google Universal Analytics free, Google 360 Universal Analytics or Google Analytics 4 (GA4) The announcement came towards the end […]

4 min read

Total Economic Impact Study finds Contentsquare delivered 602% ROI, achieving significant boost to revenue while increasing efficiency and customer happiness

Commissioned Study Finds Contentsquare’s Digital Experience Analytics Delivered 602% ROI and Over $6M in Recovered and Additional Income Within Three Years of Implementation NEW YORK – FEBRUARY 02, 2023 Contentsquare, the global leader in digital experience analytics, today announced the results of a commissioned Total Economic Impact™ (TEI) Study conducted by Forrester Consulting, one of the most […]

7 min read

4 tips for delivering on-the-money customer experiences for financial services from BlackRock

4 tips to deliver on-the-money customer experiences for financial services from BlackRock APG’s Managing Director, Scott Roen At a time when economic uncertainty is rife, how can FinServ businesses continue to drive growth in 2023? One answer is to meet the growing customer demand for seamless self-service online experiences. How? By investing time and resources […]

3 min read

5 Holiday shopping trends to know for 2023

The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

10 min read

How to Use AB Testing to Boost Your Website Conversion Rate

Building a great customer experience (CX) is key to digital success. Unfortunately, customer expectations don’t sit still, so what constitutes ‘great’ is a moving target. And there’s only one way to ensure you’re hitting that moving target: test, test, and test again. (Then repeat.) But what elements of your digital CX should you be testing? […]

4 min read

How the FCA’s new Consumer Duty spotlights the power of the customer experience

In July 2022, the UK’s Financial Conduct Authority (FCA) released the new Consumer Duty, which aims to put customers at the forefront of FinServ products and services. For many firms, this means slight tweaks in their customer experience, product or services. However, for some, it will require more time and resources to become fully compliant. […]

4 min read

How digital consumer behavior is shaping the Financial Services industry in 2024

In the past few years, the financial services (FinServ) industry has undergone a total digital overhaul. Advancements in technology—from generative AI to payment apps—and the rising expectations of tech-savvy consumers are quickly reshaping the so-called traditional FinServ industry. Mike Zarif, Product Lead at Afterpay, says it best: “Today’s customers are used to intuitive experiences like […]

4 min read

Actionable insights: How PLUS Retail is using data to optimize its website and app experience

We sat down with Arvid Nieuwsma, Head of Product at PLUS Retail, to get the scoop on their recent merger with Coop, why they’ve invested in Contentsquare’s analytics platform, and how they’re using actionable insights to optimize their digital experience. About PLUS Retail and Arvid PLUS Retail is known as a trendsetter in the Dutch grocery […]

5 min read

How travel and hospitality brands can win with scalable and intelligent digital experiences

Execs must drive intelligent action at an enterprise scale to compete with traveler experiences In our recent report The Unknown Traveler, we discussed the three key habits adopted by successful travel and hospitality (T&H) firms for driving impactful, human-centered and relevant customer experiences with data. Perhaps the most important habit of the three is ensuring intelligent action at an […]

3 min read

CX data analytics: Tourism’s secret weapon for success in 2022 and beyond

Travelers’ attitudes and preferences have changed drastically in the last few years (a big thanks to the pandemic and the downturn of the global economy). They now demand more from the digital experiences they receive from travel brands and are likely to bounce if they don’t get what they’re expecting.  According to ABTA, 49% of travelers said […]

4 min read

Retail analytics: How to bridge the data divide between retailers and brands 

The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]

6 min read

Google Analytics 4: How to de-risk the journey to GA4

The race is on! With the looming sunset of Google Analytics Universal Edition on July 1, 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming “fest” for digital intelligence professionals ever. We should plan a big party when it’s all done! So, here are our tips on […]

4 min read

Digital Experimentation: 3 key steps to building a culture of testing

What do Microsoft, Netflix, and Electronic Arts have in common? They’ve conducted digital experiments to understand their customer journeys and digital behavior better, improving their conversion and add-to-cart rates. As Asia’s Project Lead for Microsoft’s Online Store, Yvonne Cheung understands the value of making digital experimentation the core of any business. In her session at […]

4 min read

5 Actionable Insights Into Digital Consumer Behavior in the Travel and Hospitality Industry

“What is the average bounce rate for the travel and hospitality industry? Is my conversion rate too low? What channels are driving the most traffic?” The travel and hospitality industry is slowly but surely bouncing back, with performance improving considerably in recent months. With the summer season fast approaching, now is the perfect time to level up your digital […]

4 min read

How Contentsquare will help ASOS fuel its international growth with data-driven insights

To celebrate our new partnership, we sat down with Roger Howard, Head of Pricing and Digital Commerce at fashion and beauty destination, ASOS. He sheds light on his biggest challenges, the brand’s future plans, and how Contentsquare will help them to be more data-driven. About Roger and his team Roger has been at ASOS for […]

5 min read

How to approach your digital analytics strategy in APAC: 5 tips from Havaianas

We sat down with Una Kwong Mangus, Head of eCommerce APAC at Havaianas to get her advice on how to approach your digital analytics strategy in the APAC region, improving customer journeys and her secret to success. A bit about Una and Havaianas As Head of Ecommerce APAC at Havaianas, Una Kwong Mangus leads the […]

4 min read

How Neptune is building a data-driven user experience with the help of Contentsquare

We had the pleasure of chatting with Neptune’s UX and Creative Manager, Antonio Arevalo, about creating a data-driven user experience. During the interview, he also shares how to get buy-in for a new tool, and his experience with Contentsquare (it’s long and we love it!).  About Neptune and Antonio Antonio manages a small but growing […]

4 min read

Digital transformation journey: How Koala transitioned from start-up to scale-up

How to start your digital transformation journey? What should you take into account? And how to navigate the transition from a scrappy start-up to a mature scale-up? At our recent DX: LIVE event, Scott Shillinglaw, Senior Digital Product Manager at international direct-to-consumer (D2C) furniture company Koala, shared insight into their digital transformation journey. He reflects […]

3 min read

A guide to understanding Google’s Core Web Vitals 

In 2021, Google updated its search algorithm to favor sites with top-performing Core Web Vitals in its results. The update prioritizes on-site experience and ensures Google not only connects users with helpful content but also with websites that have exceptional user experiences.  In this blog, we deep dive into Google’s Core Web Vitals, how they […]

4 min read

How to increase your ecommerce conversion rate above the average of 2.9%

Conversion rate is one of the most critical metrics for measuring the success of your eCommerce site and online store. But what is a “good” eCommerce conversion rate? How do you compare to your competition? And how can you increase your conversion rate? In this post, we’ll equip you with the latest eCommerce industry benchmarks […]

7 min read

How to Check for Website Errors and Why It’s Essential for Your Business

There’s nothing more frustrating than experiencing website errors when you’re browsing online. Imagine clicking a “Buy Now” button that doesn’t work, or filling in a contact form that doesn’t register your details — Ugh, how annoying! With online users having higher expectations, customer experience (CX) and website performance have become exceedingly important to brands. The […]

4 min read

The ties that bind: How brands and retailers can go big by sharing data

When it comes to personalizing experiences and offering new products – customer data is gold. Most brands and retailers constantly collect and curate customer data, to understand how transactions across various touchpoints – from physical to digital – can be better personalized to boost sales, increase conversions, and bolster customer loyalty.  But mining this data […]

5 min read

Website performance: What is it? Why is it so important? And how do I measure it?

Today’s consumer is impatient. In fact, online shoppers list slow page load times as the second most frustrating part of online shopping. So, if your site takes too long to load or if the page layout is unstable, it’s likely your visitors will get frustrated and go elsewhere. But it’s not just your website visitors […]

4 min read

Why E.ON chose Contentsquare to amp up their digital experience analytics

We sat down with the digital marketing duo, Maarten Westdorp, and Jan-Willem Wilmsen, from E.ON to chat about why they chose Contentsquare to help level up their digital experience analytics. About the powerful duo – Maarten, and Jan-Willem  As Head of Digital Marketing Scaling at E.ON, Maarten is responsible for scaling data and marketing solutions […]

2 min read

Black Friday and Cyber Monday 2021: Global Mobile Traffic Increases by +90%

Contentsquare’s Data Analysis reveals key retail data December 2, 2021 – New York, USA – Following Black Friday and Cyber Monday (BF/CM) 2021, Contentsquare has uncovered new insights around the major retail and shopping weekend, creating a robust, detailed analysis based on real-time data from over 4 billion sessions across six industries and 21 markets […]

3 min read

Website speed analysis: How Contentsquare helps boost your SEO

About 33% of eCommerce sessions come from search engine optimization (SEO) and the search engine results page (SERP). This is why a comprehensive SEO strategy is so important. Using the Contentsquare’s website Speed Analysis module, eCommerce brands can provide the best digital experience for their customers, by optimizing their ranking on SERPs to support their SEO […]

2 min read

Digital intelligence: Why you need it and how to choose the right solution

Choosing a digital intelligence solution is one of the most important decisions you’ll make when it comes to improving your online customer experience (CX).  Data is everywhere. In the past few years we have accelerated into the future, where data about digital properties is readily available for almost everything—from bounce rate to visitor traffic, customer […]

4 min read

Dress for success: Scotch & Soda partner with Contentsquare

We sat down with Laura Valls, Head of Ecommerce Buying & Merchandising to find out why Scotch & Soda chose Contentsquare as their one-stop-shop experience analytics platform. About Laura and her team Laura is responsible for eCommerce buying and planning, as well as merchandising and trading those products on the Scotch & Soda website. “Our […]

5 min read

The do’s and don’ts of Core Web Vitals with iProspect

With Google’s new ‘page experience’ metrics now a ranking signal, approaches to website performance and UX have seen a real shake-up in recent months.  Ric Riley, Associate Director – Optimization, iProspect, spoke at our latest CX Circle event about Google’s Core Web Vitals algorithm update, providing useful tips to help prioritize your website task list […]

4 min read

The Digital Happiness Index: Quantifying Your Customer Experience

Although conversions are the desired outcome of a good customer experience, they are not the end-all be-all for brands. A happy customer may make a one-time purchase, but more importantly, a happy customer will return to do business with your company time and time again. But, how exactly do you define something as elusive as […]

2 min read

World Sleep Day: 53% of Americans Use Their Smartphone to Shop in Bed

With mobile usage on the rise, 53% of Americans now admit to using their smartphone to shop while in bed. That’s according to our newest study, which surveyed over 1,000 US consumers, released to coincide with “World Sleep Day.”     While World Sleep Day is intended to celebrate sleep and call attention to important […]

6 min read

How NVIDIA uses Contentsquare for data democratization

Data is a powerful tool that can help you make better decisions and across all aspects of your business. But often, getting access to the data you need is more difficult than it should be. That’s why data democratization is so important. Oftentimes, different teams in the same organization depend on different tools to pull […]

8 min read

What a High Bounce Rate Says about Your Digital Customer Experience

Listen the article in audio format:   A high bounce rate on your site indicates your landing experience is not meeting your visitor’s expectations. Ideally, you want your site visitors to be captivated by your content the second they land on your site. After all, the more time they spend on your site, the more […]

4 min read

Inside The Black Box of Onsite Analytics: An Interview with David Bochsler

In the wake of our recent $190 million Series D funding round, Contentsquare has announced its plans to accelerate growth in the APAC region with the launch of four offices in Tokyo, Singapore, Melbourne, and Sydney. To help lead Contentsquare’s APAC expansion, we are excited to welcome David Bochsler to the Contentsquare team as our […]

3 min read

Impact of Coronavirus on eCommerce: Digital Traffic and Sales Remain Strong As Stores Reopen (Update 14)

To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Our analysts have been capturing and analyzing billions of digital visitor sessions over the past 15 weeks to bring experience makers up-to-date insight into online customer […]

3 min read

New Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

Contentsquare, the leading experience analytics provider, today launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, […]

3 min read

Luxury Digital Retail Hits Turning Point After Weeks Of Declining Traffic & Purchases

To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on digital consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. Luxury Industry Reels From Coronavirus Impact While many markets are feeling the negative effects of the ongoing crisis, the luxury sector is hurting more […]

3 min read

Sheltering In Leads To Home Improvement

To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. After weeks of working from home, working out from home, socializing from home, and doing just about everything from home, data shows that consumers everywhere are […]

3 min read

Surge in Online Grocery Shopping Shrinks Mobile Gap

To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. Last week saw a huge surge in traffic to online grocery stores, with the volume of visits increasing by +219% since the beginning of the outbreak […]

4 min read

Impact of Coronavirus on eCommerce: Online Supermarkets Adapt to Surge and Fashion Makes a Comeback

To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on digital consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. As one third of the planet navigates a new reality on lockdown, people everywhere are leaning on digital to fulfill basic needs and obligations such […]

3 min read

Call Your Mom & Work Out From Home: 5 Ways The Coronavirus Impacted Browsing Behaviors Last Week

To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. We analyzed billions of visitor sessions this week to learn more about how consumers in France, the UK and the US are responding digitally to the unfolding […]

4 min read

Impact of Coronavirus on eCommerce: Consumers Settle Into Quarantine (Update 4)

To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on online consumer behaviors. Find all the latest insights on our Covid-19 eCommerce Impact data hub. As more and more cities and regions across the world adopt lockdown and shelter-in-place measures, digital consumer patterns are once again shifting to reflect new […]

2 min read

Impact of the Coronavirus on eCommerce: Grocery Deep Dive

Since our previous report on the impact Covid-19 is having on global eCommerce, we’ve analyzed billions of digital consumer sessions to understand how people are shopping for groceries and household necessities. As more cities and countries implement social distancing and restrict all non-essential movements, consumers have been turning to online grocery delivery services to stock […]

3 min read

Impact of the Coronavirus on eCommerce: How the Unfolding Outbreak is Affecting Customer Behavior Across Industries (Update 2)

Since last week’s reporting on 1.8 billion user sessions, we’ve been continuously analyzing digital behavior across key industries to understand in real-time the impact of the Covid-19 outbreak on global eCommerce activity. By comparing a key set of visitor metrics (including traffic, transactions, time spent, etc) week to week, we’re able to uncover patterns in shifting […]

2 min read

NEWS: 2020 Digital Experience Benchmark Finds Two Thirds of Web Content Goes Unseen by Customers

NEW YORK, NY 10 MARCH 2020 — Over two thirds (69%) of all web content published by brands still goes “unseen” by consumers. This is just one of the findings revealed in a new global study from Contentsquare, the leading provider of digital experience analytics. Of all the sectors analyzed, banking has the highest amount […]

4 min read

Leveraging Data Science to Understand User Behavior

This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]

3 min read

NEWS: Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. “The digital experience analytics industry is […]

4 min read

Driving Innovation: How Brooks Bell is Helping Brands Achieve Experimentation Excellence

At Contentsquare, we have a rich ecosystem of technology and strategic partners, built around the needs and business objectives of customer-centric companies and experience-driven brands. We spoke with Gregory Ng, the CEO of Brooks Bell, and asked him for his thoughts on experimentation and personalization in the age of experience. Can you tell us a […]

3 min read

How We Prepared for the 2019 Salesforce B2C Commerce Partner Demo Jam 

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

6 min read

How to Identify and Fix a Broken UX with User Behavior Analytics

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

2 min read

Dreamforce 2019: What We Learned at one of Tech’s Biggest Events

In retrospect, my first time at Dreamforce —  a summit for innovation and cutting-edge technology —  was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing.  Salesforce knows how to set a conference vibe […]

5 min read

What We Learned from 110 Million Visitor Sessions During Black Friday & Cyber Monday

We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]

10 min read

93 Customer Experience Stats and Quotes for 2019 and Beyond

There is one common goal for those in the know; to center our businesses, objectives, internal teams and measures of success around delivering for the end customer, and ultimately, the experience they have with our brands. Halfway through 2019, digital technology is still evolving faster than organizations can adapt, and it’s more vital than ever […]

4 min read

Beauty giant Avon sees sharp increase in engagement and revenue

With 130 years of social selling under its belt, legacy beauty brand Avon has been ramping up its digital transformation, setting its sights on conquering new spaces for user experience optimization. As part of its digital brand lift, Avon has been investing heavily in customer-friendly content, equipping teams with the right tools to make insight-led […]

5 min read

7 things to keep in mind when embarking on a website redesign

There’s plenty of great advice out there for brands about to embark on a website redesign. In this post, we share with you seven tips we believe are a crucial part of any website redesign process. 1. You are sitting on a goldmine—learn everything you can from your old site before your website redesign Unless […]

3 min read

Mobile footers matter more than desktop footers—here’s why, and what to do about it.

If we follow the traditional rules of web design, then the further you go down the page, the less important the information there. However, when it comes to mobile rules change, especially regarding the footer.

3 min read

Eye Tracking vs. Mouse Tracking Analytics

Usability studies have been and continue to be a key method for testing and optimizing website usability. In this article we take a look into the relevance of eye and mouse tracking.