With mobile usage on the rise, 53% of Americans now admit to using their smartphone to shop while in bed. That’s according to our newest study, which surveyed over 1,000 US consumers, released to coincide with “World Sleep Day.”
While World Sleep Day is intended to celebrate sleep and call attention to important sleep issues and disorders, our survey has some interesting findings. While doctors recommend phones be kept out of the bedroom to help you resist the urge to check notifications or refresh your feeds and to keep the device’s light from disrupting your circadian rhythm, our survey reveals a good number of Americans don’t heed that advice.
In fact, our research found that 27% of Americans sleep with their mobile phones and that 18% have dreams about shopping — 4% have even dreamt about their mobile phones.
Meanwhile, the shift to remote work means that almost one in two (40%) Americans have been working from their beds during the COVID-19 pandemic.
Mobile has made its way into more than just our beds — a fifth (43%) of Americans say they shop on their smartphones while eating, and 19% have shopped while talking to friends online. 1 in 4 Brits (27%) even admit to shopping in the bathroom.
Long considered the ‘on-the-go’ device, mobile is now the preferred way for consumers to interact with brands. After analyzing 20 billion web sessions in our latest 2021 Digital Experience Benchmark Report, Contentsquare found that mobile traffic grew by +16% in 2020 and that smartphones drive almost two-thirds (64%) of all web traffic today.
That means it’s time for digital brands to wake up and adopt a mobile-first mindset if they haven’t already.
“The key to maximizing your mobile strategy is to deliver a customer experience that matches your audience’s goals,” said Niki Hall, Contentsquare’s Chief Marketing Officer. “A consumer shopping in bed has a different mindset to someone browsing on a desktop, and these seemingly subtle differences can have a huge impact on how they convert. Retailers should anchor their data and personalization strategies to their customers’ objectives and expectations, and mobile today is at the heart of both.”
A consumer shopping in bed has a different mindset to someone browsing on a desktop, and these seemingly subtle differences can have a huge impact on how they convert.
Need something to get out of bed for? If you’re looking to measure customer intent and analyze user behavior in real-time, look no further than Contentsquare’s experience analytics platform. With powerful tools like customer journey mapping and zone-based heatmaps, Contentsquare gives you key insights into customer intent and on-page preferences, empowering you to make data-driven decisions about your CX and deliver an unforgettable digital experience.
Click here to learn more about how Contentsquare can help your business.
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