ContentSquare and Voyages-Sncf were rewarded with the first prize in the category « Performance Measurement » at the Paris Hub Forum 2016, an event that brings together the best digital companies from all over Europe.
We are thrilled to receive such recognition and would like to thank everyone at ContentSquare for their hard work. It’s also a great pleasure for us to share this award with our partner Voyages-SNCF.com, the official European distribution channel of the French railway, with whom we share the same commitment to user experience and innovation.
Since 2014, ContentSquare has helped Voyages-SNCF.com optimize the performance of its online travel booking service. Through its unique UX analytics solution, ContentSquare allowed multiple marketing teams to autonomously measure the performance of their content and to truly understand how customers and prospects behave on their web and mobile services.
This method resulted in a significant increase in performance, agility and profitability, and leaded to the creation of simplified user paths and new promotions that better respond to the customers’ needs.
Here’s what by Pascal Lanoo, Head of Digital Customer Experience at Voyages-Sncf.com had to say :
This Hub Award means a lot for us at Voyages-sncf.com because it rewards the work of a whole team in optimising the user journey, through the use of data.
You can’t just claim to have a good user experience, to the contrary, it’s something you have to build on the basis of detailed behaviour analysis and performance measurement.
ContentSquare’s solution allowed us to get this vision that’s both global and detailed and to identify optimization areas. This UX analytics approach goes hand in hand with our philosophy to have the users paths created by and for our customers.
Again, a big thanks to the teams at Voyages-SNCF.com and ContentSquare for winning this prestigious award !
If you’re interested in performance measurement & optimization and want to know more about our solution, don’t hesitate to request a demo by our experts.
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