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Articles and Research September 19, 2019

Fashion Week 2019 Season: How Brands Capitalized On Increased Interest in New Collections

With fashion month in full bloom in the world’s four most glamorous cities, retailers and luxury brands are capitalizing on the collective excitement for all things sartorial to showcase their new Fall/Winter looks online. And judging by our findings, consumers are more than ready to give their wardrobes a makeover and explore new styles… In […]

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January 22, 2019

We recently wrapped up an amazing few days at the NRF (National Retail Federation) trade show, where we took part in panels and shared best practices with some of the biggest movers and shakers in the realm of UX and retail. Hobnobbing along with Business France, its accompanying 19 French startups and the thousands of […]

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January 16, 2019

The road to success can be a bit bumpy at times, but it’s how you respond to avoiding or surpassing pitfalls that truly matters. When it comes to optimising your UX, you could be falling prey to some of the most common mistakes that could be easily avoided. From envying your competition’s website and lusting […]

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September 27, 2018

As part of its mission to revolutionize digital team workflow with easy-to-read, easy-to-leverage insights into digital user behavior, ContentSquare has launched CS Live — a new browser plugin that gives clients immediate access to all the performance metrics they need to create engaging and gainful experiences. In just one click, ContentSquare clients can now display […]

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February 2, 2018

Here at ContentSquare, we talk not only about digital transformation, but about ‘people transformation.’ About how our digital experience insights technology changes the way people work by equipping digital teams with the knowledge they need to become more productive, proactive and successful. How it can help entire departments shift from a culture of instinct to […]

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July 29, 2017

Until now, with analytics, we only have been used to compare purchasers vs non-purchasers. Today, e-merchants better understand their customers, but when it comes to their prospects it is a black hole. However, those prospects represent 98% of users. Knowing who they are is essential to anybody who wants to boost their website’s conversion rate. […]

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July 6, 2017

ContentSquare, an experience optimization platform for online and mobile businesses, announces today the completion of $20 million in Series B funding. The capital investment by Highland Europe will support ContentSquare’s global expansion and attract new talent to advance the company’s vision. ContentSquare uniquely captures online and mobile behaviors to measure user experience, increase engagement and improve […]

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July 6, 2017

ContentSquare and Voyages-Sncf were rewarded with the first prize in the category « Performance Measurement » at the Paris Hub Forum 2016, an event that brings together the best digital companies from all over Europe. We are thrilled to receive such recognition and would like to thank everyone at ContentSquare for their hard work. It’s also a great […]

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June 6, 2017

According to Wikipedia, Data Anonymization is « the process of either encrypting or removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous ». At ContentSquare, we didn’t consider encrypting since nobody should be allowed to access even-encrypted personal data in any way. So we only want to […]

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