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Case Studies August 22, 2019

How The North Face Optimized Its Gift Guide By Leveraging Customer Experience Intelligence

Although we’re slightly past mid-summer and have got quite a way to go before the mercury significantly drops, it’s never too early to start thinking about the holiday shopping season. Aside from which products you want to highlight and which promotions to push for the season of gift-giving, you’re keenly going to need to fine-tune […]

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September 1, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Beauty products and their marketing are often aspirational in nature, which is a good way to  create a sense of longing around a product and […]

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August 15, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online and are great examples and inspiration for anyone looking to enhance their digital user experience. UX is the new salesperson. Customers can’t feel or try on items before purchasing them online, so it’s up to eCommerce digital platforms to provide […]

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