Sort By
Articles and Research November 8, 2019

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

Read More
Stay Updated
Be in the know. Subscribe to this blog.
July 30, 2019

Analytics have made a splash in the realm of marketing, to say the least. The need for data is more apparent than ever, as more brands are marketing themselves under the coveted category of “data-driven.” In reality, they are not becoming data-driven fast enough, if at all.  We can vouch for the fact that data […]

Read More
May 16, 2018

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Picking throw pillows for the ContentSquare sofa can quickly turn into a diplomatic quandary, with twenty people arguing their taste and preference. Staff shopping trips in […]

Read More
April 12, 2018

With mobile traffic steadily overtaking desktop traffic, digital teams everywhere are coming up with ways to improve the User Experience (UX) on mobile, and reverse the switch-to-desktop trend still associated with many online conversions. The behavior of mobile users indicates that many smartphone shoppers embark on a journey determined to complete a purchase, but are […]

Read More
December 8, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Successful online retail depends on the confidence of your shoppers. Customers need to feel sure that they’re making the right purchase, even though they can’t […]

Read More
November 17, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Shopping fatigue. We’ve all had it, whether scrounging through bargain basement bins, hitting one more main street shop or clicking on page 17 of blue […]

Read More
October 27, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. It used to be that technology was considered superior based on its level of “responsiveness.” But these days, it’s not enough to be responsive – […]

Read More
October 13, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Checkout is the moment of truth for eCommerce sites. Your customer journey has brought shoppers this far – can it bring them all the way […]

Read More
October 6, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Today’s online shoppers have more choice than ever, which means that there is truly something for everyone, but it also means customers are sometimes overwhelmed […]

Read More
September 29, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. When it comes to sportswear, customers can be very picky. And so they should be – they’re depending on their gear to keep them safe, […]

Read More
data benchmark
See How You Rank