The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.
Here’s a look at how we’ve been preparing to take home the Demo Jam crown…
What Sets the B2C Commerce Partner Demo Jam Apart
With participants having to do away with slideshows, presentations and videos, the challenge was how to create a condensed, 3-minute, to-the-point live demo of our solution.
If that doesn’t set the event apart, its setting and rules will. That’s because the Demo Jam is set up like a game show, meaning one team will walk away the winner.
The visitors are a live audience of approximately 80-100 spectators, as hungry for the next best thing as we are. We’re also in it to win it, so we can’t wait to square off with the five other partners, execution style.
Joking aside, we’ve been working up a storm in preparation for the Demo Jam.
How Contentsquare Prepared for the B2C Commerce Partner Demo Jam
We made sure key stakeholders from Marketing, Product and Sales were involved in prepping our performance.
At a tactical level, we launched an internal brainstorm, inviting the entire Contentsquare US team to ideate over pizza and booze — the best possible stimuli, of course. With so many great minds in one room, our brilliant Content Director recommended breakout sessions with 3 separate teams to streamline the collaboration.
What surfaced were 3 easily applicable concepts, and 1 winning idea that inspired a theme, script and the tapping of members from our Solutions Engineers, Digital Marketing and Client Success teams to creatively present the idea.
Building on Our Partnership with Salesforce
This event is critical to our partnership success with Salesforce, because it enables 3 key opportunities:
Exposure: elevating the visibility of Contentsquare to prime stakeholders is an evolving challenge, and Demo Jam is an event that is promoted by Salesforce to and by their teams, who strategically promote partner solutions to clients and prospects.
Competitive benchmarks: Demo Jam feedback and consensus are instant, relatively speaking. The Insight Link Partners ascertain from the event hosts and audience questions, and ultimately the voting results, is a useful indication of whether or not your presentation and use case value mapping is resonating with attendees and prospects.
Demand generation: Customers who watch the performance and are interested in learning more about partner solutions opt-in to receive info. Need we say more?
Our Unique Demo Jam Take
Our singularity springs forth from our platform. The Contentsquare solution visualizes data in a unique way, and can show any brand directly from its website view where customers are getting frustrated or stuck across the acquisition funnel and which content is encouraging conversions.
We display unique behavior and revenue attribution metrics directly onto the web page — which elements of content have a high Attractiveness rate, where visitors Hover and hesitate, what sections of the page drive revenue etc… Demonstrating this always brings the “oohs and ahhs.”
Why We’re in It To Win It
Aside from the fact that winning is universally fun, Contentsquare has powered Customer Experience insights for Salesforce customers like GoPro, L’Occitane, Crocs and the Gap, helping their team make data-driven decisions, innovate the experience and increase revenue. Winning the demo jam helps publicize how we can prove similar results for more of Salesforce customers who haven’t heard of us yet or are still considering how to best invest in their digital CX.
Closing Off on the Demo Jam
The Demo Jam prep was great fun, and helped align the entire team around a common goal. Everyone on the team has a unique take on how to best tell the Contentsquare story, and we wanted to bring all these perspectives together for this exercise. We also discovered hidden talents across the team — turns out we have a bunch of thespians and scriptwriters in the office! (As ever, we’re reminded that when good people come together, great things can happen.
Tune in to watch us go head to head with 5 other Salesforce partners during the webinar at 11 am.The Digital Happiness Summer Roadshow 2019
Summer is officially upon us and — never ones to skip a beat, we’re taking to the road to spread our UX-pertise far and wide. Our team of experts is hitting the road to a city near you to help improve your digital strategy to the max. Our roadshows take a results-oriented approach to digital experience, with a focus on Digital Happiness (which, by the way, you can measure).
Why? Because we live in an age of experience, and brands today are competing on their ability to deliver experiences that meet (and exceed) the needs and expectations of their customers.
Disjointed experiences, counter-intuitive navigation, in-page frustration, a lack of transparency — a poor site experience is bad news for brands in a world where there are no second “digital” chances. On the other hand, seamless journeys, headache-free paths to conversion and value-adding content are the hallmarks of a successful customer experience.
So — how exactly do you build standout digital experiences that keep visitors happy (and converting)? How can you make your site or app work harder for you? What tools can digital teams use to gauge customer bliss and encourage engagement?
We’ll be discussing all this and more. But we don’t just speak on creating amazing experiences — we put our money where our mouth is — we create them.
So join us in one of four fabulous locations for insights, happy hour, networking and advice customized for your vertical.
Let’s take a look at what’s in store:
Digital Happiness Roadshow: Dates, Info & Why You Should Attend
July 18th, 6:30 – 8:30 pm
The show in Denver (along with the one in Philadelphia) kicks off the Roadshow. We’re starting with a bang, with the show set for Mile High Spirits, a lounge best known for its live music and patio games. If the craft cocktails and light fare don’t fill you up as much as you’d like them to, you won’t even need to walk far, as food trucks line this trendy space. Also, if you love modern distillery and spirits, stay around for some info on how to snag a spot at their distillery tours.
July 18th, 6:30 – 8:30 pm
In Philadelphia, our roadshow will take place in a historic meeting place — the Philidelphia Distillery, which is the state’s first spirit distillery since the end of prohibition. The meeting place itself was once a factory, a key marker during the state’s industrial revolution. The transformed the 13,00 square foot space was later transformed into a retail store, bar and tasting room. Come for the UX teachings. Stay for the spirit craftsmanship.
July 23rd, 6:30 – 8:30 pm
In Atlanta, our roadshow will leave you shouting from the rooftops — perhaps literally, as it’ll take place in SkyLounge, a world famous rooftop lounge and event space. Here you’ll get to enjoy craft cocktails and gander at incredible views of the ATL. The lounge sits atop the historic Glenn Hotel, situated in the heart of the Centennial Park District, known for being a hub for business and entertainment. There’s no better place to imbibe the sprightliness of the downtown district.
July 25th, 6:30 – 8:30 pm
We’re hosting our Austin roadshow at Maggie Mae’s, an iconic “bar” that screams Austin. As you can see, we use the word “bar” loosely, as the venue boasts over 15,000 square feet of event space, 7 bars, 3 stages and is steps away from major hotels. It’s anything but boring — the perfect space for a memorable UX lesson.
In this iteration, we’re partnering with Brooks Bell, a provider of analytics, A/B testing and personalization consulting for enterprise brands. Like yours truly, this company helps with website optimization and has a unique approach to obtaining it.
See you there!We’re Getting Ready for Adobe Summit 2019, Where Experience Meets Expertise
We’re heading back to Adobe Summit for a second consecutive year, and we’ve got something extra special up our sleeves for this year’s digital experience conference.
We’ve designed an interactive booth experience that will have attendees sleuthing for clues on our wall of UX insights and cracking the code to our secret Show Me The Money Room.
We’ll also be taking the stage with some of the foremost brands in fashion and luxury, who will be sharing their tips on enhancing the digital experience to keep customers digitally happy.
A three-day extravaganza centered on experience building and the convergence of data with design, Adobe Summit is an unmissable event in the digital marketing calendar.
Set to take place on March 26-28th, in Vegas, the three-day conference will also feature our very own Chief Strategy and Partnership Officer Jean-Marc Bellaiche, who will be in conversation with some of our partner brands, including fashion giant Ralph Lauren.
Contentsquare to Double Down on Digital Experience and High Conversions
Our March 26 session on “Breaking Down Data Silos For Better Digital ROI” will look at the benefits of fostering a data culture, and empowering digital teams with unique visitor engagement metrics.
The session will touch upon smart analytics and customer-centric attribution: how they can be used to elevate the digital customer experience and propel higher conversions.
Jean-Marc will be joined on stage by heavy hitters of the fashion, luxury and retail industries, who also happen to be our partners: Ralph Lauren, Sam Edelman and MatchesFashion.
We’ll also discuss how these top brands utilized our predictive insights and unique metrics to boost their own customer engagement across touchpoints. Session attendees will be able to learn how digital teams were able to expedite reactivity, become more agile and build an impactful optimization strategy.
Essentially, we’ll be covering how these top brands shifted their culture from that of instinct to one of insight, which has, in turn, increased their digital ROI.
Surviving the Digital Jungle — Highlights from the 2018 Adobe Summit
Given that this year will see our second session and booth at the Adobe Summit, we have a lot to measure up to. During the 2018 Summit, we partnered with luxury jewelry brand Tiffany & Co. and financial services giant Goldman Sachs.
But we haven’t merely headed to these types of conferences to take part in a talk. Being that we are experience-oriented where digital is concerned, we also bring our experience-centric vantage to events.
For last year’s booth, we built an entire digital jungle and invited attendees to find their way out of an ominous digital landscape using only flashlights. In our session, we discussed how to survive the dominance of eCommerce giants like Amazon and thrive in the era of digital transformation.
Come See Us at the 2019 Adobe Summit
This year, instead of challenging attendees to escape the digital jungle, we’ll be encouraging them to crack the code to unlock the door to our secret Show Me The Money room.
We don’t play games when it comes to digital experience, but we do when it comes to conference booths. And even though we like to say that data beats opinion, this year we’ll have booth visitors guessing for prizes.
If you’re curious, stop by booth #223 from March 26th-28th, and our team will be happy to answer any and all of your digital experience questions. See you there!
What Contentsquare Learned at Shoptalk 2019
Contentsquare promised to show you the money at Shoptalk 2019 and we did. We held an interactive booth that put Shoptalk attendees to work on our wall, in search of hidden insights. Our guests went sleuthing for the code to our secret room, while our robot hung out with some of the visitors. Our team of UX-perts were on hand to demo our fabulous suite of digital experience analytics. And we also reaped a lot of knowledge regarding the intersection of retail and digital. Here are a few things we learned at Shoptalk 2019.
Influencer Marketing is Ramping Up
Influencer marketing, the practice of using influential people for brand awareness, is huge right now, and many brands are capitalizing on this magic formula of endorsement and audience rolled into one. What’s more is that it has the potential to not only raise brand awareness but to up revenues as well. Andrea Fasulo, the head of Consumer Products Marketing at Nickelodeon, divulged that Nick’s partnership with JoJo Siwa, a 15-year-old YouTuber, has increased their revenues as JoJo’s star rose. (The kid’s network added JoJo to their shows, apparel and toy lines). She now is worth about $1 billion and has a YouTube viewership of millions.
The success of this influencer partnership comes from her alignment with Nick’s brand. To infuse the influencer partnership with a feeling of validity, brands are pairing up with public figures who are passionate, or at least interested in their niche and products. In other words, with the right influencers, a business’s brand messaging looks less like an ad and more like genuine interest/usage of their offering.
But brands don’t necessarily need to reach out to big-name influencers; influencers with a relatively moderate to even a small following can go a long way for e-retailers. Cathey Curtis, the VP of Global Marketing for the surf and snowboard gear company Billabong, has revealed that the company’s Instagram posts that feature micro-influencers get 3 times more engagement than those that feature regular models.
Big Data Has Spawned the Rise of Artificial Intelligence
Data proliferation is no longer unusual, with most businesses pumping out onslaughts of data by the minute. The reliance of data is only increasing and when there’s an excess of data, it loses its digestibility — at least to human eyes and minds. That’s where artificial intelligence and machine learning come in. AI is at the fore of both data processing and how data is delivered to us.
Russell Scherwin, the CMO of Watson Commerce at IBM, spoke about AI at one of the sessions. “If you aren’t addressing AI, you’re behind,” he said. AI technology can help you discover the goings on of your website, without having to scout through a tiresome load of data. With AI technology at hand, brands can easily parse through their data and analytics to optimize their UX, personalize the customer journey and understand the most pressing issues regarding their sites.
Personalization is a Winning Strategy
E-commerce consumers are becoming more and more in want of a shopping experience tailored just towards them, or one built closely around their needs. With the constant bombardment of advertisements and brand messaging, usually with personal elements, consumers are looking to get the same kind of experience while perusing websites that are selling to them.
Personalization comes as a specialized strategy for UX optimization, as it will be different based on the different types of customers in the market. While many retailers have relied on creating emails that tap into their customers’ unique shopping tastes and experiences (ie, abandoned carts, product recommendations), there are far many other routes to take on the front of personalizing the customer journey.
Some of these methods include digital shelves, custom products, endless aisles, geo-targeting, personalized upsells, style finders and more.
Bouqs Co., an e-commerce flower seller based out of California has added special features to its site to increase the personalization factor.
These new features include giving customers the option of watching mini documentaries on the site. The documentaries exhibit the details of the farms which produce the bouquets before shoppers buy one. “We’re adding value beyond just the purchase and I think that’s a big part of the future of e-commerce,” said Bouqs founder John Tavis.
Implementing New Service Delivery Models to Meet Your Customers’ Needs
As part of a strategy to continue product subscriptions as well as to gain customers for single purchase goods, retailers are creating new delivery models. The revamping of delivery methods is part and parcel of the CX, or customer experience.
In this way, CX is an amalgamation of digital with physical experiences. The receipt of a delivery occurs in the physical world, while ordering it comes from digital.
Although customers may spend long periods of time scouring e-commerce sites, they may not always convert, not least where a delivery is involved.
Executives from Madison Reed, a hair care company, and Brandless, a food, beauty and personal care supplier, held a discussion on the fusion of digital and physical experiences. A major area of concern for this merger is the implementation of new service delivery models.
These new models include white label options, subscription boxes and various delivery methods to give brands the edge in a competitive retail market.
Signing off, we want to say that one of the best shows at the junction of e-commerce and retail certainly lived up to its name. Shoptalk 2019 was an outstanding and enlightening experience for us at Contentsquare and the visitors alike. We’ll definitely be back and we look forward to what the future of digital holds.