There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]Read More
The road to success can be a bit bumpy at times, but it’s how you respond to avoiding or surpassing pitfalls that truly matters. When it comes to optimising your UX, you could be falling prey to some of the most common mistakes that could be easily avoided. From envying your competition’s website and lusting […]Read More
How many people with severely impaired vision do you have on your design team? What about hearing impaired? How about color blind? Limited motor function? Or maybe someone with a complex neurobehavioral condition? You might see where this is headed. According to the CDC, 1 in 4 U.S. Adults, or 61 million Americans, have a […]Read More
A guest post by Jake Rheude, Director of Marketing for Red Stag Fulfillment. It’s a well-known fact that, when it comes to online shopping and advertising in general, people love to see who is behind a brand. We want to know that we’re interacting with and responding to real people, not just some ad machine […]Read More
In the UX Spotlight series, I post weekly on UX features that impressed me online and are great examples and inspiration for anyone looking to enhance their digital user experience. UX is the new salesperson. Customers can’t feel or try on items before purchasing them online, so it’s up to eCommerce digital platforms to provide […]Read More
We talk a lot about the customer experience and how important it is to brand loyalty. For those that have a vague idea about the UX field, it’s a new way of understanding user interaction and the psychology behind the technology. I sat down with Ingrid Thonet (@ithonet), Head of UX at ContentSquare, to talk […]Read More
Modern marketers know that a customer-centric strategy is essential to surviving today’s complex business environment. Customers are not loyal to brands anymore because of the paradox of choice, rather they are loyal to the customer experience. Design thinking is a human-centered approach to understanding the customer. It champions experimental thinking and a customer-centric strategy. In […]Read More
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