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Articles and Research August 19, 2019

A Data-Driven Approach to A/B Testing in 2019

You’re serious about the quality of the products on your site or app and your customer service is flawless. Still, you face increasing competition and your customer churn is high, even among your most loyal audience. The pressure on your team to prove ROI is huge, and yet marketing budgets have never been as stretched […]

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August 22, 2017

The Back-to-school shopping season is one of the most diverse shopping seasons of the year with shopping beginning as early as June, and unofficially ending around Labor Day which has become symbolic as the unofficial “end of summer”. In our study, “Back-to-School Shoppers – A Digital Behavior Report”, we analyzed these shoppers and determined that people […]

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July 6, 2017

Experienced and fast, that is how we can define a demanding user. Frowning and scrolling erratically, the demanding one is not the type to waste any time. The incarnation of the expression “short and sweet”, the demanding one goes straight to the point…if they can find a website adapted to his expectations. Fast-paced browsing, accessing […]

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