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Articles and Research August 15, 2019

UX Global Map Lessons: Comparing Online Customer Acquisition Marketing Channels

There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]

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July 30, 2019

Analytics have made a splash in the realm of marketing, to say the least. The need for data is more apparent than ever, as more brands are marketing themselves under the coveted category of “data-driven.” In reality, they are not becoming data-driven fast enough, if at all.  We can vouch for the fact that data […]

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July 11, 2019

Summer is officially upon us and — never ones to skip a beat, we’re taking to the road to spread our UX-pertise far and wide. Our team of experts is hitting the road to a city near you to help improve your digital strategy to the max. Our roadshows take a results-oriented approach to digital […]

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June 13, 2019

NEW YORK, LONDON & CANNES, France–(BUSINESS WIRE)–Contentsquare, a leading digital experience insights optimization platform today announced its partnership with Monetate, the worldwide leader in personalization for UX and customer experience optimization. This strategic partnership enables global brands to deliver better personalization, experience stronger ROI and improve the lifetime value of customers. As for the 73% […]

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June 7, 2019

GoPro has been democratizing the way people capture and share life moments since 2002. As social media continues to turn everyone and their mother into a content creator, the brand has been making professional quality photography available to everyone with a video story to tell. GoPro has gotten its camera in skateparks and oceans, on […]

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June 5, 2019

Integration with Salesforce B2C Commerce Gives Teams Access to Unique Customer Conversion and Content ROI Metrics Within Their Commerce Dashboard NEW YORK, June 5, 2019 /PRNewswire/ — Contentsquare, a leading digital experience optimization platform trusted by brands like Avon, Kenzo, Sephora, and GoPro, is making its actionable customer behavior insights available to brands through the Salesforce LINK Partner Marketplace. […]

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May 14, 2019

Friction is the number one impediment to a seamless customer journey — a must-have for any brand speaking to today’s hyper-connected and increasingly demanding consumer. Friction can occur anywhere along the customer journey, and even in the most optimized of user experiences, visitors will sometimes run into something that impairs their journey. At worst, these […]

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May 3, 2019

UX analytics can help you see how your website is being accessed and used. But did you know you can take this to the next level by extracting behavioral data on your site visitors, such that displays the consumer decision journey? This kind of insight reveals why and how users are interacting with your website. […]

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April 18, 2019

UX analysis is methodically different from brand to brand, as each has its own set of KPIs and priorities. User flow comes into play where UX analysis is concerned, as it is a fundamental part of UX, fulfilling a pivotal role in maintaining the sales funnel and, for this reason, conversions. Also known as visitor […]

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April 15, 2019

Our 2019 Hackathon came to a close last Friday, and has left us abuzz with new ideas and energy, having filled our to-do lists with projects to grow over the coming year. This year’s event had 4 themes, and saw employees from all offices travel across the globe and congregate in teams, in an effort […]

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