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Articles and Research September 19, 2019

Fashion Week 2019 Season: How Brands Capitalized On Increased Interest in New Collections

With fashion month in full bloom in the world’s four most glamorous cities, retailers and luxury brands are capitalizing on the collective excitement for this year’s Fall/Winter looks to showcase their new collections online. And judging by our findings, consumers are more than ready to give their wardrobes a makeover and explore new styles… In […]

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July 25, 2019

Our latest industry benchmarking analysis confirms a mobile-first trend in many sectors, including fashion, retail and beauty, where smartphones account for approximately two-thirds of all traffic (64% for fashion, 63% for cosmetics and 62.3% for pharmaceuticals).  But what we also surfaced from our survey of 2.1 billion site visits is that mobile conversions are not […]

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May 9, 2019

You’ve decided to take your UX into your own hands and finally revamp it, so that your site visitors navigate and leave your site digitally happy. You’ve made the right choice and we’re happy you’re here. Improving your user experience is inextricably tied to improving your customer experience. An adequate CX underpins conversion benchmarks across […]

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March 26, 2019

When it comes to delivering a positive UX, the approaches are vast and possibly endless, considering the wide range of verticals and their emerging niches. While you always want to make sure your digital experience falls in line with the expectations of your industry, there are certain general ways to create a positive digital experience […]

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