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Articles and Research December 6, 2019

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

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June 20, 2019

Helping brands forge an exceptional user experience (UX) for their customers is at the heart of our mission and product, and it’s impossible to discuss UX without also mentioning user interface (UI). The main arm behind the production of memorable digital customer experiences, save for web development and programming, UX/UI is a sector in its […]

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