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Articles and Research November 8, 2019

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

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September 26, 2019

The homepage is often a key webpage for direct and organic search channels for players in the retail fashion industry. In addition to being a crucial step in the browsing process for users, it’s also an opportunity for businesses to introduce and showcase their brand identity through editorials and fashion trends. However, according to the […]

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September 3, 2019

The luxury industry can be a tough puzzle to decode as far as user experience (UX) is concerned. The lavishness of the industry is clearly presented in the messaging of luxury brands. But underneath all that glitz and glamor lies a very serious issue for brands, one that ultimately affects their conversions: user experience on […]

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July 25, 2019

Our latest industry benchmarking analysis confirms a mobile-first trend in many sectors, including fashion, retail and beauty, where smartphones account for approximately two-thirds of all traffic (64% for fashion, 63% for cosmetics and 62.3% for pharmaceuticals).  But what we also surfaced from our survey of 2.1 billion site visits is that mobile conversions are not […]

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July 9, 2019

Welcome to the second installment in our 3-part series on the Global UX Map, the result of our extensive research into digital trends and browsing patterns from across the world. This insightful series is a surefire way to improve your user experience (UX) and boost your digital marketing efforts. In this chapter, we will be […]

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June 27, 2019

Digital marketers, website developers and ecommerce businesses from far and wide: welcome to a 3-part blog series constructed from our Global UX Map — an in-depth report on digital customer behavior from around the globe. While we strongly recommend you download our UX map, which offers a wealth of data-backed insights on how worldwide site […]

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May 9, 2019

You’ve decided to take your UX into your own hands and finally revamp it, so that your site visitors navigate and leave your site digitally happy. You’ve made the right choice and we’re happy you’re here. Improving your user experience is inextricably tied to improving your customer experience. An adequate CX underpins conversion benchmarks across […]

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March 26, 2019

When it comes to delivering a positive UX, the approaches are vast and possibly endless, considering the wide range of verticals and their emerging niches. While you always want to make sure your digital experience falls in line with the expectations of your industry, there are certain general ways to create a positive digital experience […]

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March 19, 2019

When taking on Conversion Rate Optimization (CRO), the primary concern for digital marketers is unsurprisingly the user experience. UX is a catch-all phrase for a visitor’s experience journeying a website, the feelings they undergo and the content of the website itself. Consequently, there are a variety of methods to improve it. While having CRO on […]

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