There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]Read More
Our latest industry benchmarking analysis confirms a mobile-first trend in many sectors, including fashion, retail and beauty, where smartphones account for approximately two-thirds of all traffic (64% for fashion, 63% for cosmetics and 62.3% for pharmaceuticals). But what we also surfaced from our survey of 2.1 billion site visits is that mobile conversions are not […]Read More
Helping brands forge an exceptional user experience (UX) for their customers is at the heart of our mission and product, and it’s impossible to discuss UX without also mentioning user interface (UI). The main arm behind the production of memorable digital customer experiences, save for web development and programming, UX/UI is a sector in its […]Read More
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