According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]Read More
There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]Read More
Wouldn’t it be nice to gain access to your customer’s every behavior on your website, much like search engines (Google, etc.) extract all the goings-on in your site through their crawling process? Accessing a deep read of your customer’s digital experience will allow you to know where they’re struggling, as well as where they’re kept […]Read More
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