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Articles and Research August 19, 2019

A Data-Driven Approach to A/B Testing in 2019

You’re serious about the quality of the products on your site or app and your customer service is flawless. Still, you face increasing competition and your customer churn is high, even among your most loyal audience. The pressure on your team to prove ROI is huge, and yet marketing budgets have never been as stretched […]

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July 6, 2017

NRF 2017 has come and gone and it’s a good opportunity to take a moment and reflect on the extraordinary technological capabilities that will soon become a part of our everyday lives, the challenges that we face and what the future holds for technology within the retail industry. Upon entering the Jacob Javits Center in […]

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July 3, 2017

Although some e-merchants still hesitate about including user experience in the core of their digital strategies, many of them have massively invested in innovative approaches to attracting visitors and turning them into customers: browsing sessions similar to real-world shopping, immersive experiences, optimized checkout, etc. Fanny Pourcenoux, UI Manager at ContentSquare Paris, draws up a list […]

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