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Spotlight December 10, 2019

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

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April 24, 2018

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side of the country. Knowing nothing and nobody in this city, everything is exciting and new. With […]

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March 7, 2018

So what exactly is stopping the remaining 70% of travel consumers from logging in during their visit? It could be that many users are unwilling to log in until they are ready to enter their credit card details. In fact, the login rate for converting visitors across devices is much higher, with 84% of buyers […]

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September 22, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. For booking/travel sites like car rentals or flights, it can be difficult to set your brand apart from the others. Many offer the exact same […]

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September 21, 2017

As our global populations grow conjointly with our accessibility to the various corners of the globe, more and more people are expanding their cultural horizons through travel. In the near future (2030), the global population will grow by an extra billion people of which 20% will be travelling*. And as our technologies becomes more advanced, […]

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July 6, 2017

When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites overload their user with too much information resulting in a heavy cognitive load. Sure, the landing page is prime […]

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