In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side of the country. Knowing nothing and nobody in this city, everything is exciting and new. With […]

So what exactly is stopping the remaining 70% of travel consumers from logging in during their visit? It could be that many users are unwilling to log in until they are ready to enter their credit card details. In fact, the login rate for converting visitors across devices is much higher, with 84% of buyers […]

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. For booking/travel sites like car rentals or flights, it can be difficult to set your brand apart from the others. Many offer the exact same […]

As our global populations grow conjointly with our accessibility to the various corners of the globe, more and more people are expanding their cultural horizons through travel. In the near future (2030), the global population will grow by an extra billion people of which 20% will be travelling*. And as our technologies becomes more advanced, […]

When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites overload their user with too much information resulting in a heavy cognitive load. Sure, the landing page is prime […]