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Articles and Research December 6, 2019

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

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December 13, 2018

As part of its digitalization roadmap, Saudi Arabia’s leading retailer brand Jarir Bookstore will be using the ContentSquare analytics solution to study specific visitor segments and optimize the user experience on their online platforms. Considered to be one of the largest retailers in the Arab World, Jarir Bookstore has opened more than 47 physical stores […]

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November 19, 2018

“We can’t be inside our customers’ brain, but ContentSquare is as close as we get.” Andrea Ryberg, Rum21   Rum 21 has gone through a number of changes since its early days. Acquired by furniture e-commerce giant RoyalDesign in 2014, what used to be a family-owned enterprise now has access to large-scale resources. In 2018, […]

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