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Spotlight December 10, 2019

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

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February 5, 2019

It’s the biggest televised sports event on the US calendar, but is the Super Bowl audience as rapt as we think it is? Do people really give the game their full attention, or is it business as usual in the world of digital retail? We analyzed 80,000 browsing sessions last Sunday to see whether the […]

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February 1, 2019

In the weeks leading up to Superbowl, many grocery sites deck their homepage with promotional banners advertising deals on beer, dips, wings, and other culinary highlights from the most popular sporting event in the US. We took a deep dive into digital consumer behavior on Superbowl-themed category pages, and found that beer drove the highest […]

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