According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]Read More
Customers are demanding. Like that Queen song goes: “I want it all, and I want it now.” Modern shoppers, especially Millennial and Gen Z, have set the stage for today’s shopping because they’re the largest demographics for most sales and are seeing gains in their income. While their needs originally were different than older consumers, […]Read More
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