Why Our Turnkey Salesforce B2C Commerce Integration Is A Game Changer For E-Commerce Experience Makers Everywhere

Today we give our clients the ability to quiz their digital properties about customer engagement and turn these answers into visual UX cues that can be leveraged by anyone on the digital team. The natural next step in democratizing data for all digital experience makers is to make our specialized metrics available where they can have greater reach and more impact — right in a team’s eCommerce dashboard.

That’s why we’re thrilled to be joining forces with the world-class Salesforce B2C Commerce platform, and giving brands a shortcut to our solution through the Salesforce LINK Partner Marketplace. Now, teams using Salesforce B2C Commerce can directly access our exclusive KPIs to understand the fastest ways to increase conversion, revenue and overall digital happiness.

By adding Contentsquare to your Salesforce B2C Commerce, you can understand what’s driving your conversion numbers, run meaningful A/B tests, measure the ROI of creative content, and make the most of your acquisition spend. And you can do this across your entire ecommerce team, day in and day out.

Insights For All (Or, No More Optimizing In The Dark)

A doctor wouldn’t prescribe drugs without knowing what was wrong with their patient. And you wouldn’t dream of putting on makeup in the dark. So why do so many UX improvements still stem from something as error-prone as instinct? Or from click data that assumes all customers have the same intent, needs, and goals across all web sites? Or from an analysis not readily accessible to those making the decisions?

Customers are telling you what they expect from your specific brand’s site or app experience with every click, scroll, or hover. Our solution captures all these interactions and translates them to a language anyone can understand. This means you don’t need to rely on analysts to crunch the numbers for you — from eMerchandising to art direction, everyone can access the same clear insights into which actions need to be prioritized.

Our integration with Salesforce creates a shortcut to these insights inside your eCommerce platform. No need to see experience-building and experience-improving as two separate things — now your team can improve continuously inside one system, and reduce speed to optimization.

Because our one-click insights come in a format that is digestible and makes sense to everyone, your team can quickly agree on priorities and be confident in their impact. By understanding what your specific customers want from your brand, your team can create a unique brand experience that is relevant to customers and rewarding to your bottom line.  

Digital Happiness: There’s A New E-Commerce KPI On The Block

Many psychologists will tell you that being understood is even more valued than being loved. And value is exactly what brands are expected to bring to the table today. Knowing where your customers exit and whether or not they convert is interesting. But knowing why they left and why the journey didn’t end in a purchase is actionable.

That’s why we analyze all mouse movements, including Hovers and Scrolls, and why we’ve developed unique metrics such as Attractiveness and Conversions Per Click; we take into account how consumers engage with all your content to give you a richer understanding than a simple page exit rate ever can. When you consider that over 50% of content never gets viewed, you realize the depth of the gulf you have to cross to establish an emotional brand preference that results in sales, margin and loyalty.

The digital trailblazers at GoPro have already been leveraging the power of our next-gen analytics with Salesforce B2C Commerce with great success — with results such as an 80% increase in conversions.

With storytelling such a huge part of GoPro’s offering and of the GoPro.com experience, the brand has a vital need to tell a rich digital story while encouraging direct-to-consumer conversions. For everyone’s favorite lifestyle brand, that meant enriching the experience with bold, brand-relevant content in a way that also positively impacted the ultimate sales.

Supercharge Your eCommerce With Turnkey Integration

Right now there are more than 350 brands who regularly rely on Contentsquare insights as a part of their workflow. Today you too can access this level of customer understanding in Salesforce B2C Commerce in a few clicks. We look forward to welcoming you into our community.

 

Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud

Integration with Salesforce B2C Commerce Gives Teams Access to Unique Customer Conversion and Content ROI Metrics Within Their Commerce Dashboard

NEW YORKJune 5, 2019 /PRNewswire/ — Contentsquare, a leading digital experience optimization platform trusted by brands like Avon, Kenzo, Sephora, and GoPro, is making its actionable customer behavior insights available to brands through the Salesforce LINK Partner Marketplace.

Fueled by intelligence, Contentsquare goes beyond traditional KPIs to give brands a granular understanding of the performance of their web, mobile site and app — down to which in-page elements are encouraging visitor engagement and which are stalling conversions. When paired with Salesforce Commerce Cloud, Contentsquare’s exclusive engagement and revenue metrics (Content Attractiveness, Revenue per Click, Hesitation Time, etc), Salesforce B2C Commerce clients can quickly see how to streamline their product search process, tailor customer journeys, and enhance content for conversions.

GoPro Story

Global lifestyle brand GoPro uses Contentsquare on a daily basis as its “source of truth” for understanding customer behavior and delivering inspirational experiences to its community of content-hungry fans.

“I have never been more stoked to see a technology solution like this one that makes it easy for businesses like mine to scale quickly and achieve our aggressive goals,” said Kathy Ando, Senior Director of eCommerce, GoPro. “GoPro.com is stronger, smarter, and more prepared to take on massive digital transformation through Contentsquare and Salesforce B2C Commerce. Our Conversion rate has never been this strong, thanks to the actionable insights from Contentsquare and the flexibility SCC affords us. Contentsquare has armed GoPro with the fuel to propel our velocity and Salesforce B2C Commerce Cloud is our launching pad.”

Enriched eCommerce

The Contentsquare integration available through the Salesforce LINK Partner Marketplace provides brands like GoPro an enriched eCommerce management experience. Brands no longer have to toggle between systems to understand visitor behavior in order to troubleshoot issues or zero in on best practices. Valuable input from our common customers will continue to shape our integration roadmap throughout 2019.

Empower the Entire Commerce Team

With Contentsquare’s full capabilities at their fingertips — including the CS Live browser extension, which displays KPIs directly onto the brand’s Salesforce B2C Commerce site — the entire eCommerce team can leverage highly visual data to quickly prioritize the UX actions that provide the biggest improvements and identify previously unseen opportunities for growth.

“This integration is the natural next step in our mission to democratize access to insight and empower all experience-builders with access to a deep, straightforward understanding of why customers behave the way they do on their sites and apps,” said Jonathan Cherki, CEO and Founder, Contentsquare. “Consumers today want integrated experiences and so do the teams that are working every day to raise digital standards. We are proud that our experience insights solution is available globally on the Salesforce LINK Partner Marketplace.”

Contentsquare experts and members of the GoPro team will be available at Salesforce Connections 2019, the customer engagement event of the year. The ContentSquare integration for Salesforce B2C Commerce Cloud is currently available on the Commerce Cloud Marketplace.

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