Although we’re slightly past mid-summer and have got quite a way to go before the mercury significantly drops, it’s never too early to start thinking about the holiday shopping season. Aside from which products you want to highlight and which promotions to push for the season of gift-giving, you’re keenly going to need to fine-tune […]Read More
The Back-to-school shopping season is one of the most diverse shopping seasons of the year with shopping beginning as early as June, and unofficially ending around Labor Day which has become symbolic as the unofficial “end of summer”. In our study, “Back-to-School Shoppers – A Digital Behavior Report”, we analyzed these shoppers and determined that people […]Read More
Launching an innovative new product that relies on a direct-to-consumer sales strategy is an exciting business proposition in the age of digital retail. But depending on a single sales channel also presents tremendous challenges for brands — if there’s only one place for your customer to restock, then you better make sure it’s inviting. In […]Read More
L’Occitane is well known for capturing the essence of Provence in award-winning skincare and beauty products. A french “savoir-faire” that has conquered the world: the company currently operates in 30 countries with 50 websites. With operations in multiple countries, there’s a critical need to have a deep understanding of each market, not only in terms […]Read More
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