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Articles and Research November 8, 2019

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

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May 30, 2019

Some brands are digitally mature as soon as they come into being. With their appetite for digital disruption and strong data-driven culture, this new crop of pure play brands has been capitalizing on retail’s shift to digital. Other brands benefit from years and years in the customer service game and have used their physical stores […]

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