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Articles and Research November 8, 2019

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

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October 21, 2019

By Lucie Buisson, VP of Product, Contentsquare At Contentsquare, we envision a world where every digital interaction improves lives. As we spend more and more time online these days, it’s important to us that the experience is meaningful. But today, the digital world is plagued by poor experiences. Brands have traditionally been unable to deliver […]

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October 21, 2019

NEW YORK, Oct. 21, 2019 /PRNewswire/ — Experience analytics leader Contentsquare today launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare […]

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January 16, 2019

Contentsquare, an AI-powered digital experience insights solution, announced today that L’OCCITANE en Provence, a leading natural cosmetics manufacturer and retailer, is using its AI Alerts to detect and react to digital experience anomalies faster, thereby reducing the manual effort required to improve conversions and drive revenue. “When people walk into a L’OCCITANE store, we aim to provide […]

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February 2, 2018

Here at ContentSquare, we talk not only about digital transformation, but about ‘people transformation.’ About how our digital experience insights technology changes the way people work by equipping digital teams with the knowledge they need to become more productive, proactive and successful. How it can help entire departments shift from a culture of instinct to […]

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January 16, 2018

The digital future has landed, ushering in a new age of experience. Digital natives and eCommerce trailblazers are driving ever higher standards of convenience, and are putting experience at the heart of every digital journey. Gone are the days of a one-size-fits-all online experience, and traditional market segmentation has made way for a more fluid […]

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July 29, 2017

Until now, with analytics, we only have been used to compare purchasers vs non-purchasers. Today, e-merchants better understand their customers, but when it comes to their prospects it is a black hole. However, those prospects represent 98% of users. Knowing who they are is essential to anybody who wants to boost their website’s conversion rate. […]

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July 6, 2017

ContentSquare, an experience optimization platform for online and mobile businesses, announces today the completion of $20 million in Series B funding. The capital investment by Highland Europe will support ContentSquare’s global expansion and attract new talent to advance the company’s vision. ContentSquare uniquely captures online and mobile behaviors to measure user experience, increase engagement and improve […]

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July 6, 2017

ContentSquare and Voyages-Sncf were rewarded with the first prize in the category « Performance Measurement » at the Paris Hub Forum 2016, an event that brings together the best digital companies from all over Europe. We are thrilled to receive such recognition and would like to thank everyone at ContentSquare for their hard work. It’s also a great […]

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