There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]Read More
For some time, big data has been on the mind of business executives because of its power to transform processes with machine-like efficiency. As businesses start relying more on data, it has trickled down to the SME as Instagram launched business tools and Google opened the Data Studio. The next logical progression is machine learning […]Read More
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