Optimizely and Contentsquare are announcing a new partnership to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real time for continued performance success.
This partnership brings together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Combined, the two platforms empower digital teams to innovate confidently and drive maximum value from their Customer Experience actions.
Optimizely is the world’s leader in Progressive Delivery and Experimentation. Its platform includes technologies for modern software development, such as feature flags, A/B testing at scale, AI-powered personalization, and streaming analytics. Millions of experiments and feature flags have been run on their platform to understand what works – and what doesn’t – eliminating guesswork. The world’s leading companies choose Optimizely to power their product development and experimentation teams, including Visa, H&M, StubHub, IBM, Atlassian, BBC, and many more.
The Contentsquare digital experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. With Zone-Based Heatmaps, this view into customer behavior becomes granular, enabling teams to pinpoint which elements of a test are driving what result. The platform’s Insights module means teams never miss an opportunity to increase engagement and conversions, and behavior analysis allows them to visualize stumbling blocks along the customer path.
This bi-directional integration ensures brands can test iteratively and bolster their experimentation strategy with a robust, always-on optimization mindset driven by true customer understanding.
Joint Contentsquare-Optimizely customers can deep dive into how visitors are behaving in the control versus the variant, and gain insight at speed into why an experiment is successful or not. In a world where brands are competing on experience, this allows CX stakeholders to truly understand which site or app elements are engaging visitors, and which are obstacles along the user journey.
Integrating Contentsquare’s holistic customer behavior metrics with Optimizely’s agile experimentation capabilities unlocks a whole new level of digital optimization and customer-centered innovation.
“Using both platforms together allows you to deep dive into what visitors are doing on the control versus the variant and give you answers at speed as to why things lose. It helps you iterate on that variant whatever the outcome and crucially helps you avoid an experimentation brick wall with you throwing 50 ideas at a wall to see what sticks.” Andrew Warne, Product Analytics Manager, MoneySavingExpert.
“The past few months have magnified the critical importance of digital transformation, and brands everywhere have been accelerating their digital maturity to keep up with customer needs and expectations. Brands today don’t have the luxury of not being able to adapt their digital experience in real time, or to shy away from innovation because the risk or implementation are too great. Bringing a sophisticated understanding of how and why customers react to the experiences that are created for and with them is a game changer for digital teams today.” Gilad Zubery, Vice President, Global Business Development & Partnerships at Contentsquare.
With more than 30 joint enterprise customers today, both companies are looking forward to creating greater efficiencies for digital teams and transforming the way brands approach experience building.
How to Run Effective Digital Holiday Experiments with Optimizely
Progressive delivery and experimentation platform (and a Contentsquare partner) Optimizely help businesses with feature flagging, progressive rollouts, and A/B/n testing across the entire customer journey.
But most importantly, they are experts in experimentation. And ahead of Peak, effective (and efficient) experimentation is essential.
In this Q&A, listen to not one but TWO of Optimizely's experimentation gurus chat about how to get the most out of your experimentation platform, holiday shopping best practices, and actionable advice from their collective experience with hundreds of brands.
Listen in as Elizabeth Gabster, Lead Value Consultant (ex-Google & PayPal) interviews Shagun Aulakh, Head of Growth Initiatives (ex-Macy's, Charlotte Russe). Enjoy!
Questions:
- How should companies get started preparing digital optimizations ahead of Peak period? (2:43)
- Is user behaviour unique to this time, and should we still be experimenting? (9:28)
- What are some important steps to remember when thinking about post-holiday strategy? (15:27)
- Outside of Optimizely, what other things should brands be thinking about to keep things running during Peak? (20:52)
Customer Experience (CX) school is back in session and what better way to get ready for a new season of A+ experiences than by attending Optimizely’s Opticon19?
Centered on digital experience optimization, the conference will feature experts in the fields of CX experimentation and personalization to help you create standout experiences and steer your business towards digital Nirvana.
Taking place on September 11-13th at the Marriott Marquis hotel in San Francisco, Opticon19 is not to be missed.
Optimizely & Contentsquare
We at Contentsquare are quite fond of events — we don’t just boast of experiments, we help create them. So you’re probably wondering why we’re going to this conference, given that we’re fresh off of our Digital Happiness Summer Roadshow, which hit up several states in a multi-day event.
Additionally, you’re probably wondering why we chose to team up with Optimizely, of all the brands hosting regional events surrounding the topic of UX.
Optimizely is one of our premier partners, delivering a world-class experimentation platform that equips digital teams with a scientific approach to optimizing digital experiences.
Our integration with Optimizely adds a critical layer of behavioral understanding to experiments for faster results and a bigger lift in conversions. We tell brands why some tests and personalization campaigns win, and help digital teams fine-tune variations and focus experimentation efforts.
Optimizely seeks to help brands obtain the highest ROI based on its SaaS and so do we. You could say we are a partnership made in heaven and Opticon provides the perfect setting for us to show you this partnership in action.
Opticon19: What to Expect
A three-day event, Opticon19 will kickstart the conference with a day of training on the 11th of September.
The other two days will feature sessions, networking events and a conference party. You will get to hear from some of the best and brightest in the digital space, including leaders from IBM, Salesforce and Mailchimp.
Opticon19 will include an impressive roster of keynote speakers, including actor, investor and entrepreneur Ashton Kutcher, astronaut and engineer Dr. Mae Jemison, Optimizely’s CEO Jay Larson and a host of other digital leaders.
The event will present over 20 sessions across 3 “tracks” — critical areas to learn and optimize for a superb experience that helps raise conversions. The three tracks are those of: culture and growth, strategy and process and platform and technology, each highlighting crucial nuances for your brand to digitally outperform.
Contentsquare is hosting its own cocktail event at the Everdene Bar, a rooftop bar atop the Virgin Hotel in San Francisco.
Contentsquare: Our Own Event & Booth at Opticon19
We won’t be sitting idly at the conference and our experts will be on hand at Booth G11 in the Yerba Buena Ballroom to share tips and best practices on how to power up your experimentation strategy and improve your digital CX.
We’ll be happy to show you how some of our 600+ clients have successfully put our software to use and improved on a number of KPIs and show off the newly instituted benefits from our coalescence with Clicktale.
We’re also going to host our own surrounding event just before the conference, in tandem with our friends at Tealium. Join us for an evening of drinks, fare and networking at the Virgin Hotel’s Everdene Rooftop Bar, which comes with sweeping views of the city.
So swing on over to Opticon19, meet with us at our booth, party with us at Everdene and absorb all the enlightening, up-to-date trends on experimentation and having your brand the upper hand in digital experience.