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Articles and Research February 11, 2020

If you ask any of my Contentsquare colleagues how many clients we have going into the new year, most of them will reply, without a second’s hesitation: 600. And they’re right: we did wrap up 2019 (our most ambitious yet in terms of new business) with a portfolio of 600 leading global brands.  But because […]

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December 24, 2019

At Contentsquare, we have a rich ecosystem of technology and strategic partners, built around the needs and business objectives of customer-centric companies and experience-driven brands. We spoke with Gregory Ng, the CEO of Brooks Bell, and asked him for his thoughts on experimentation and personalization in the age of experience. Can you tell us a […]

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December 23, 2019

I was chartering unknown territory when I set foot in the venue for Salesforce World Tour 2019 in New York City.  The tour — which voyages multiple cities across the US and the globe — is the flagship event from Salesforce, covering everything from the multitude of Salesforce products, their integrations, and of course, user […]

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December 17, 2019

This time of the year is all about staying cozy and warm, sheltered from what is going on outside. While this may be a good remedy against the cold December days, brands shouldn’t get too comfortable when it comes to their digital strategy. The last thing you need as a business is to land in […]

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December 10, 2019

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

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December 6, 2019

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

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November 25, 2019

Thanksgiving is right around the corner, and as we near this precious time of family reunions, hearty meals and giving thanks for all of life’s blessings, we thought it would be fitting to call out another source of our gratitude: good digital customer experience (CX).  While gathering data is crucial to building a good UX […]

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November 20, 2019

We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]

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November 1, 2019

Travel UI design can be a hard nut to crack, especially when it comes to conversions. Our recent analysis of 2,100 Million visitor sessions across several verticals found that travel and tourism has one of the lowest mobile conversion rates of all sectors (0.90% average). Desktop reigns over mobile within this sector on every performance […]

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October 30, 2019

Although conversions are the desired outcome of a good customer experience, they are not the end-all be-all for brands. A happy customer may make a purchase, but more importantly, a happy customer will return. But how exactly do you define customer happiness? How do you understand the nuances of customer frustration and pinpoint what exactly […]

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